grand finals sponsorship · women’s grand final men’s promotion/relegation match women’s...
Post on 24-Jul-2020
3 Views
Preview:
TRANSCRIPT
GRAND FINALS SPONSORSHIPINSPIRING INVOLVEMENT IN HOCKEY – THE FUN, FRIENDLY AND EXCITING SPORT FOR LIFE.
GRAND FINALS Where Scotland’s champions are crowned and relegation/promotion places are confirmed.
The league season comes to a dramatic conclusion in May at the Glasgow National Hockey Centre.
PREMIERSHIPThe Premiership is Scottish Hockey’s top division featuring Scotland’s best teams and players. The Premiership season comes to a close at the Grand Finals where the top two teams compete for champions’ status, and Scotland’s top European spot.At the other end Premiership status is at stake as second top in National League 2 has the chance to gain promotion and relegate a Premiership team at the Grand Finals.It all comes down to one big day at the Grand Finals.
GRAND FINALS DAY FORMAT
Men’s Grand Final
Women’s Grand Final
Men’s promotion/relegation match
Women’s promotion/relegation match
BBC Livestream
PROJECTED
Eurohockey TV
80k+ 500-1000k
Scottish Hockey social media channels for both games
COVERAGE
spectators at the Glasgow National Hockey Centre.
VIEWS
SOCIAL MEDIA STATS
WEBSITE STATS
NEWSLETTER
LIVESTREAM
MEMBERS OF SCOTTISH HOCKEY
12,000
220,000
9,000
13,000
2,000,000
9,0008,500
5,000
SCOTTISH HOCKEY’S REACH
Twitter followers (64% growth since 2016)
website users per year
newsletter recipients (35% open rate)
members (90% growth since 2014)
100 clubs spread from the Scottish Borders to Shetland
Scottish Hockey live stream viewers since 2016
Facebook page followers (97% growth since 2016)
Instagram followers (300% growth since 2016)
Facebook page likes (83% growth since 2016)
SCOTTISH HOCKEY FANS
50% of ticket sales classified as Affluent Achievers 19% of ticket sales classified as Rising Prosperity 17% of ticket sales classified as Comfortable Communities10% of ticket sales classified as Financially Stretched2% of ticket sales classified as Urban Adversity 2% of ticket sales to Non-Private Households
Scottish Hockey fans10% live in the countryside13% live in a large luxury house15% have Lavish Lifestyles30% have Executive Wealth11% are City Sophisticates8% are Career Climbers6% are Mature Money
54% of Scottish Hockey’s membership is aged U18.
54% of Scottish Hockey fans are female, 45% are male.
PACKAGESBESPOKE PACKAGES CAN BE BUILT AND CAN INCLUDE:• Competition naming rights• Live stream branding / advertising• Pitch side advertising• Media board branding• Event programme advertising• Onsite activation - player / spectator give away,
product placement etc.• PA announcements• Player of the match sponsorship• Hamish the Hockey Hippo t-shirt branding• Exhibition space• Press release and PR opportunities• Scottish Hockey social media promotion• Invite to Scottish Hockey VIP/B2B events• Complimentary tickets
top related