grail 10_9- latest
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Grail
pg 2Grail’s Purpose
Entertain, educate, and inspire people every day!
Grail
pg 3Grail’s Mission
Be the daily destination to all the most shared videos & articles on the internet.
Everywhere, Anytime.
proprietary and confidential
Organize the world’s content
Grail’s technology organizes the best
videos and articles across the internet
Everywhere, Anytime.
• First video-based newsreader
• Over 800 video and 500 article publishers
• Organized by genre, share count and sentiment
pg 4Opportunity
proprietary and confidential
pg 5
Grail - the best consumer content mobile app
The simple guide to the best videos
Follow what you like
Quickly browse everything
Grail organizes and ranks the most shared videos via social media in the
simplest yet most elegant way.
Choose from over 1,000 video and article publishers for one feed
of your favorites.
Know what’s going on in seconds. See al the best videos & articles.
Mass Market Mobile Opportunity
proprietary and confidential
pg 6Grail Web Platform
The only place on the web to access the most shared videos & articles
HTML syncs with app giving total access to your saved content
State of art HTML code with responsive design for every device
Responsive HTML Technology
pg 7Crowdsourced Videos & Articles
Ranked by social sharesThe “Nielsen ratings” for videos & articles
proprietary and confidential
Grail brings you the best content so you don’t have to search for it
• Ranking is determined by total share count across YouTube, Facebook, Twitter, & Reddit
• Explore different genres of videos/articles (i.e. music, sports, fashion)
• Filters content by share count to get the best in a cluttered content world
proprietary and confidential
pg 8
Consumers want pure content apps on their mobile devicesGrail is the go to source for videos & articles
photo sharingstatus sharing music sharing video & article sharing
FacebookBegan as a way to connect with friends around their entire lives
1
TwitterFiltered social media down to just status updates
2
InstagramFiltered social media down to just photos
3
SpotifyFiltered social media down to just music
4
GrailFilters social media down to just videos & articles
5
Major Mobile App Opportunity
proprietary and confidential
pg 9Future Market Opportunity- OTT
Grail will launch its OTT network that showcases the most shared videos across the internet.
Future OTT channels to be focused on verticals (i.e. music, sports, and health)
The OTT industry will sell 31 million set top boxes this year which is a huge opportunity for Grail (i.e. Apple TV, Amazon Fire, Roku)
Grail OTT Platform
proprietary and confidential
pg 10
Video FocusedArticle Focused
Trending (Views)
Apple News
Crowdsourced (Shared)
Grail fills a wide open space in the video market
Grail
SmartNews
Yahoo Digest
Watchup
YouTube
Vimeo
proprietary and confidential
pg 11Roll Out Strategy
Data driven strategy
Facebook SDK
Google analytics
Crash reporting
Custom retention reporting
Phase 1 : Test & Research
Create a best in class product (complete)
-Established baseline group of power users
-Analyzed usage behavior for product improvements
-Finalized the product in App Store and on Web
Phase 2 : Final Multivariate Testing (Q1)
Fine tune Grail for broad commercial launch-Roll out digital marketing campaigns
-Optimize acquisition channels & user retention
-Leverage social media data to maximize learning
Phase 3: Broad Launch (2016)
Viral growth & consumer adoption - 1-5M
-Capture explosive growth by scaling winning marketing channels
-Expand brand awareness through marketing partnerships
-Build out public relations efforts
Multivariate testinga/b
pg 12The Team
proprietary and confidential
Grail is a collaboration of leading experts with experience building, launching, & maintaining mass market products:
Ryan Magnussen Chief Executive Officer
Carter Thomas Chief Operations Officer
Tim Wesley Chief Financial Officer
Manjunath Reddy Chief Technology Officer
Leslie Scofield Chief Marketing Officer
Sean Porter Product Designer /CD
Amir Haider Product Manager
Erik Holstad Sr. Software Dev
Preston Goforth Sr. Front End Dev
pg 13The Investors
proprietary and confidential
Grail has the industry leaders as investors:
Ed Wilson Former President Fox
Bob Pittman CEO iheartmedia
Jim Wiatt Former WME Chairman
Bill Powers Former Pimco Managing
Director
Gordon Crawford Media Investor/Icon
Michael Nyman CEO PMK*BNC
Michael Kassan CEO Media Link
Scott Mather CIO PIMCO
pg 14Technology
grail built the industry leading creator core technical platform to organize and analyze the world’s best videos & articles
grail index
Storing and serving information based on input from grail algorithms semantic analysis, semiotic ontology and predictive analytics
COMPLETED
800 “golden” publishers ingest via RSS, site crawling, curators, & social feeds
200 million videos / articles indexed
15,000 authors extracted and linked to social profiles
algorithmsanalyzing and structuringdata for curation
semantic analysisunderstanding the emotionalrelevance and cultural contextof words
semiotic ontologyunderstanding the meaningof words
predictive analyticsdelivering personalized, relevantrecommendations
COMPLETED COMPLETED COMPLETED COMPLETED
indexing
relationship analysis
creator analysis
semantic analysis
feature extraction algorithm
writing style & tone analysis
indexing pipeline & workbench
built a grail thesaurus of meaningfulcontent relationships
integrated with 3rd parties fortechnical breadth
grail thesaurus
shallow taxonomy contentclassification
integration with 3rd party semioticannotations
interest scoring engine
article scoring engine
algorithmic catalog engine
recommendation engine
interest nodes & similarity engine
proprietary and confidential
proprietary and confidential
pg 15Semiotic Advertising & Monetization
• Future of digital brand advertising will be based on emotional sentiment
• Emotion (semiotic) advertising targets the emotional sentiment of the video to the sentiment of the brand
Target: Male/Female 18-24 / 25-34 Major branding impact around specific
emotionality of content
VIDEO - Watch Hillary Clinton Bar Talk From Saturday Night Live Style & Tone: Sarcastic, Satirical, Funny
ADVERTISER- Doritos Style & Tone: Sarcastic, Satirical, Funny
Phase 1 - Grail Semiotics- Innovation Brand Budgets Grail will work with WPP, Omnicom, and Interpublic to test and
deploy semiotic advertising to a select group of brands.
Phase 2 - Ramp Semiotic Advertising Sell limited inventory at premium CPM and ramp into huge
consumer usage.
APPENDIX
proprietary and confidential
Valuation
2017
If current economic market conditions remain consistent and projected MAUs are hit-
Grail’s enterprise value would be between 150mil- 500mil
SmartNews has 1M active users. SmartNews was recently valued at a $340 million pre money valuation
http://www.tech-thoughts.net/2015/01/tech-valuations-and-year-ahead.html#.VYehRlzBzGd
proprietary and confidential
Grail Technology / Creator Core
ingests content via RSS, site crawling, curators, & social feeds
•
performs semantic analysis, semiotic analysis, de-duplication, creator & content similarity
•
ranks & categorizes content creators based on dynamic multivariable scoring algorithm
•
Creator Core
grail's proprietary content organization & surfacing platform
analyzes social media share velocity to rank content
•
ingests tens of thousands of feeds in real time•
architected with flexible content management tools to incorporate new ranking methods on-the-fly
•
self learning algorithms adapt to new content & user behavior over time
•
proprietary and confidential
Grail Technology / Semiotics
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