gpj whatis xd_v4

WHAT IS EXPERIENCEDESIGN?

WHAT IS EXPERIENCEDESIGN?

WHAT IS EXPERIENCEDESIGN?

WHAT IS EXPERIENCEDESIGN?

Experience Design is the discipline of creating devotion to a brand through authentically designed interactions that trigger an emotional connection between brand and the individual.

WHAT EXPERIENCEDESIGN DELIVERS?

WHAT EXPERIENCEDESIGN DELIVERS?

When done right, Experience Design creates long term brand affinity at a much deeper and more meaningful level than any other marketing approach.

WHY ARE MARKETERSEMBRACINGEXPERIENCEDESIGN?

WHY ARE MARKETERSEMBRACINGEXPERIENCEDESIGN?

the rules of game have changed

brand marketers are speaking to their customers in a completely different way... IBM CMO STUDY 2012

79% of cmo’s feel unprepared to manage the impact of key changes in the market place

top 5 areas of unpreparedness

dataexplosion

social media

growth of channel and devise choices

shifting consumer demographics

financial constraints

over 75% of cmo’s plan to increase the use of technology via:

social

mobileapps

crm

customer analytics

content management

passive: tv+print

active: physical engagement

move the consumer

WHAT ARE THE RULES?WHAT ARE THE RULES?

GPJ’S FOUR FILTERS OF EXPERIENCE DESIGNGPJ’S FOUR FILTERS OF EXPERIENCE DESIGN

HOW DO YOU ENGAGE AUDIENCES?

PRE-EVENTPRE-EVENT POST-EVENTPOST-EVENT

ATTENDEE JOURNEY

- CAPTURE ATTENTION - CREATE BUZZ AND EXCITEMENT- DRIVE ATTENDANCE- PROMOTE SHARING

- ENCOURAGE PARTICIPATION- ENTERTAIN AND INFORM- MAKE AN EMOTIONAL CONNECTION- ELICIT SHARING

- CONTINUE THE CONVERSATION- MOTIVATE ACTION- SPREAD THE WORD- EVANGELIZE THE BRAND

ONSITEONSITE

Contact: Patrick Gorman,

Red 7 Mediapgorman@red7media.com.

203-899-8446