google[report bj]

Larry PageCo-Founder & President, Products

Sergey Brin

Co-Founder & President, Technology

GOOGLE HISTORY

HISTORY AND EVOLUTION 1996: Larry Page and Sergei Brin built

the search engine called “BackRub” 1998: Formalization of the company

Google! “Googol” : mathematical term for a 1

followed by 100 zeros Doodles: Google founders Larry and

Sergey played with the corporate Logo to indicate their attendance at the Burning Man festival in the Nevada

desert.

HISTORY AND EVOLUTION

2000: Google became the world’s largest search engine

2001 (August): Dr. Eric Schmidt joined Google as the CEO

HISTORY AND EVOLUTION

2003: Google acquired Pyra Labs and become the home for bloggers, a leading

provider of services for personal webpages called Blogs

2004: Acquisitions of Picasa (a platform to organize, manage and share pictures)

and Keyhole (a digital and satellite mapping company)

9

Google Products & Evolution

1995 1998 2000 2003 20052004 2006

?

Core Search Ads Monetization Communications Collaboration ?

Pestal Analysis

• Political• Economical• Technological• Environmental• Legal

Differentiation

• Accuracy

Speed

• Ease of use

Objectivity

• Less Spam

Less Popup

Huge of storage

Google initiatives Google ventures: the venture capital

arm of Google inc. It is a team of investors, entrepreneurs, and

specialists who believe in the power of great companies to change the

world. Green initiatives: At Google, sustainability is a core value that

comes directly from the founders, and they believe being green makes

business sense

Google initiativesGoogle.org: The

philanthropic arm of Google inc. Google.org uses Google’s strengths in information and technology to build products

and advocate for policies that address global

challenges.

Thank you for your attention