google analytics for wordpress

Google Analytics for WordPress

By Nile Flores @blondishnet http://blondish.net

Objective❏ What is Google Analytics & why you should have it❏ Google Analytics and WordPress❏ Plugin to connect Google Analytics with WordPress❏ Answer some common questions about using Google Analytics❏ Share some resources so you can learn Google Analytics,

SEO, SEM, and social marketing more deeply

What is Google Analytics?It’s a free service offered by Google to allow you to track the behavior and of your visitors on your website, as well as the performance of your website.

Google Analytics, in simple terms tracks:

❏ Clicks within your website❏ Purchases within your website❏ Where people exit your site❏ Where people enter your website❏ What device people used to surf your website with❏ If a visitor is a new user❏ If a visitor is a repeat visitor

How Google Analytics Works

1. Place the Google Analytics code on your website (every page)2. User visits3. Google Analytics code collects the data4. Google Analytics servers stores, processes, and organizes data5. Google Analytics serves reports to your GA account

Why you SHOULD connect your website with GA

❏ Track transactions❏ Track leads❏ Track to make sure forms are working❏ Track to tell what’s working and what’s not working for your visitors/

clients

For Businesses

Why you SHOULD connect your website with GA

❏ Track blog campaigns❏ Track forms❏ Data for potential advertisers

For Bloggers

Google Analytics + WordPress = Awesome

While WordPress.com has it’s own stats plugin that you can add to WordPress, Google Analytics is trusted by advertisers.

You can put the code into your theme, but why do so when there’s plugins can do it for you.

How to sign up for Google Analytics

❏ Go to http://google.com/analytics/❏ Sign up for a Google Account if you don’t have one.❏ Sign into Google Account via Google Analytics and click to Access

account❏ Click to sign up❏ Fill in your information for website name, title, and other fields.

Google Analytics for WordPress by Yoast

This is a plugin that connects Google Analytics to your WordPress website. - http://bit.ly/1lFpBax

**Shows a couple “at a glance” stats in the free version.

Instructions on how to install this plugin: http://bit.ly/1uWH5C9

Configuration guide for this plugin: http://bit.ly/1Pc3QvG

You will still need to visit Google Analytics

This is for viewing your stats.

Common Questions about Google Analytics

How soon do you put Google Analytics on your website?

As soon as possible.

In WordPress, for plugins, this should be in your top 5 to get on your website first.

How often should I check Google Analytics?

If you’re not seeing a rise in engagement, any leads, or purchases, that’s when you may want to check.

Also, when you’re looking for content to create, you can check what terms people are searching for and landing on your website.

What is a good Bounce rate?

There’s a lot of averages passed around. Not everyone will fit in their industry standard.

A good answer can be found at Moz on acceptable bounce rates: http://bit.ly/1puqlrx

What are Google Goals, and are they necessary?

Google Goals allow you to create a conversion campaign to track specific areas.

For example, you could track if the visitor searched for something, if the visitor added it to the shopping cart, or if the visitor bought it.

You can also track their behavior with your web forms too.

They are necessary to make sure things are working and also to tweak your website marketing.

How can I make people stay longer on my website?

❏ By creating unique and quality content.❏ Using enticing calls to action❏ Video or audio❏ Infographics❏ Making it easy to navigate and search your website.

How can I entice people to view more pages?

❏ Calls to Action ❏ Internal linking❏ Related posts to other interesting content❏ Featured posts❏ Popular posts

What’s the difference between Google Analytics and Google Search Console?Google Analytics tracks and processes your traffic.

Google Search Console (formerly Google Webmaster Tools) tracks your sites indexability and health.

You need both on your website so you can get a complete look at both what your visitors are doing, and how Google really sees your website.

More Resources to learn Google Analytics

❏ How to Use Google Analytics - http://bit.ly/21vndXQ❏ How to Increase Your Conversions Using Google Analytics

Conversions Reports - http://bit.ly/1s7QvAn❏ 5 Easy Google Analytics Reports to Help You Increase Conversions -

http://bit.ly/1tZbX9d❏ Google Analytics Help Center - http://bit.ly/1MPom9l❏ How to Set Up A Simple Goal - http://bit.ly/1Z10DGK

More Resources for SEO/ SEM/ Social Media

❏ Moz - https://moz.com❏ QuickSprout - https://www.quicksprout.com/❏ Searchengineland - http://searchengineland.com❏ Search Engine Journal - https://www.searchenginejournal.com/❏ SEMRush - https://www.semrush.com/blog/❏ KISSmetrics - https://blog.kissmetrics.com/❏ Social Media Examiner - http://www.socialmediaexaminer.com/❏ Yoast - https://yoast.com

Thank you!

I’m Nile Flores.Please visit and subscribe to my newsletter at: http://blondish.net

Twitter: @blondishnet

Linkedin: http://linkedin.com/in/blondishnet

Slideshare: http://slideshare.net/blondishnet