good vs. bad - the most honest customer index in the world

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The most honest customer index in the world.

Over 100 million venues and brands labeled with the most honest customer index.

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What’s your index?

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•  Honesty transformed into a formula •  Exclusive, invitation-only, network for

Business Managers who care for their customers

•  The most honest opinion about your venue or brand – real people, real data – with a Finnish twist

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The Company

•  Founded in Finland, in 2010 –  The country of thousands of frozen lakes –  Inhabited by the most outspoken and honest people in the world, whose

national amusement is to sit quietly and naked in a room of 80 °C temperature and then afterwards dip into a hole in the ice for refreshment

•  A team of young, enthusiastic entrepreneurs and renowned business professionals with close connections to the academic world

•  12 man years of development focused solely on the research of Finnish honesty and transforming it into a service

•  The outcome is the formula of honesty* (patent pending)

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How It Works

1. Your initial Good vs. Bad™

index

2. Testing and updating the

index

3. Automatized reporting and

utilization of the results

•  Direct message / invitations to existing customers

•  Activation and engagement through rewards

•  Utilization of the results in marketing operations

•  Necessary and vital actions to repair/maintain the index

•  Benchmarking against the industry average

•  Is it going ”well” or do we need to improve?

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Mobile Apps and Dashboards

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References

•  “We thought sales dipped due to financial crises, but the real reason was our new salad dressing!”

**Deli in Williamsburg, New York**

•  “My index showed 60/40 to the wrong direction. Testing the index gave me the opportunity to improve, now it’s 20/80”

**IT-service provider in Helsinki, Finland”**

•  “I couldn’t understand why my hotel’s index was below the others in our chain and the average in the city. Good vs. Bad

showed me the reason and enabled me to improve it immediately! Now I’m using it every day.”

**Hotel Manager in Helsinki, Finland**

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You Receive

•  Social Media mash-up on individual and combined customer experiences (for all of your venues or brands)

•  Benchmarks regarding your competitors / partners

•  Real-time data and understanding about the variations in your index

•  Peer Group to exchange best practice experiences

•  Easy-to-use tools to measure, maintain or improve your index

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Examples 1

Examples 2

Helping You To Unveil the Essential

SATISFIED & LOYAL CUSTOMERS

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BETTER THAN COMPETITORS

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What’s in it for you?

$ Your marketing spend

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Want to be the No. 1. choice to your customers?

Let’s start cooperating already today!

Thank you.