going local: our strategy to 2013. the simple pleasures we offer have never been needed more than...

Going local: our strategy to 2013

• The simple pleasures we offer have never been needed more than now

• We have a unique opportunity to become truly relevant to the nation

• Our goal is that everybody feels like a member of the Trust – and that 5m are

• We’ll achieve that through bringing our places to life and connecting with our local communities

• Our teams will create ambitious visions for their places, supported and challenged by the rest of the organisation, with the resources to make it happen

So far

We have worked hard to tell people about the enjoyment on offer at our houses, gardens, coast and countryside, particularly in a time of economic crisis

championed the value of the simple pleasures of life which can’t be bought or sold

encouraged visits – over 15 million each year to our paying properties, tens of millions more to our coast and countryside

extended opening hours and organised newactivities for people of all ages

opened up land for community use, including300 new allotments

promoted the joys of growing and eating local,seasonal food through almost 1,000 events

offered new online walking guides,downloaded in 3 months by 200,000 people

involved more people in conservation work

And now... We are developing:

new ways to bring places to life

a wider range of activities at properties, fromnature walks and bike riding to den building

open dialogues with local communities about new uses for our properties

new opportunities for public access to ourland for food production

a more welcoming atmosphere for visitors

collaboration with tenants and neighbours toreduce our energy use and to use resourcesmore sparingly and efficiently

relationships with academic bodies to furtherenhance our commitment to scholarship,knowledge and conservation

expertise

the instinct to say ‘yes’ more often than ‘no.’

Our Cultural Revolution

Our People: free to be creative