going from a to c, a practical approach to semantic search

Going from A to C

A Practical Approach to Semantic Search

Pawel Kowaluk• Learning tech

at Motorola Solutions• DITA geek• Co-founder at

soap!

Agenda

• Example of Google Semantic Search• How Google realizes semantics• How to build your own semantic

website• What is RDF

WHO IS THE BEST MUSICIAN EVER?

Going from A to C

a. Who is the best musician everb. Finding the phrase best musician

everc. Music artists frequently mentioned

on the web

or

yourWebsite.com

• Social presence• Semantic markup• Rich content

Social presence

Social presence

Semantic markup

Semantic markup

Semantic markup

Semantic markup

Semantic markup

Semantic markup

Semantic markup

Semantic markup

Semantic markup

Semantic markup

Semantic markup

Semantic markup

Rich content

The elevation of Mount Everest is 29,029' (8,848 m)

Rich content

The elevation of Mount Everest is 29,029' (8,848 m)

Rich content

Ever wonder how high Mount Everest is? People say it’s 29,029' (8,848 m). And you know what? It’s true!

Data highlighter

Data highlighter

BUILD YOUR OWN SEMANTIC WEB

But how?

RDF = Resource Description Framework

• A family of W3C Standards• A metadata data model• A variety of notations and

formats• Used on the web and in

knowledge management

RDF triple

thing

thing

relation

RDF triple

RDF tripl

e

standard

Is a kind of

Hip Replacem

ent Treatmen

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Arthritic Hip

treats

Leeds Gener

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Hip Replacem

ent Treatmen

t

provides

Hip Replacem

ent Treatmen

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Arthritic Hip

treats

Leeds General Infirmar

yprovid

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Leeds Gener

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Arthritic Hip

treats

GREAT SCOTT!

Ready to get started?

Okay, let me take a crack at it...

Motorola Solutions = Radios

Radio system

MASTER SITE

Master Site

Zone Controller

Logging Server

Network Management Server

Time Management Server

Security Center

Firewall Manager

Core Router

outside world

Process

Publish (DITA) content

Crawl it

Highlight and optimize

Build knowledge graphs

Crawling

• HTML (or any XML)• How many tasks and references• XML metadata• Tree structures• Keywords• Multimedia• Objects

Highlight and optimize

<title>MTR Overview</title>

<p><ph m:class="device">Motorola Transport Router (MTR)</ph> serves as the core router at the Master Site. It offers the following features:</p>

<ul> <li>Encryption</li> <li>Redundancy</li> <li>Remote configuration</li> <li>Data keying</li></ul>

MTR

router

is

MTR

master

site

exists in

MTR

encrypt

can

MTR

加密

可以

Semantic Network

Building a knowledge graph

content is used as input to a knowledge graph, but the knowledge graph can apply to topics that

do not exist yet

- Oscar Wilde

KNOWLEDGE ENGINEER

http://commons.wikimedia.org/wiki/File%3AJakob_Lodwick%2C_Programmer.jpg

Let’s see if we can find that RDF Overview Topic

master site IA hardware

Search

master site IA hardware

Search

= information assurance hardwarethat exists at the Master Site

master site IA hardware

Search

MTR

master

site

exists in

master site IA hardware

Search

encryption

Information

Assurance (IA)

...

hardening

antivirus

master site IA hardware

Search

MTR

hardware

router

a kind of

a kind of

master site IA hardware Search

Motorola Transport Router (MTR) serves as the core router at the Master Site. It offers the following features: Encryption Redundancy...

MTR Overview

79 results for master site IA hardware (found in 0.0032 seconds)

The security of the Border Zone is ensured by the Border Zone Gateway. This device is the center for security of DMZ and terminal sites located in the system rim...

Border Zone Gateway

Motorola Security Gateway (MSG) is an active network device delivere with voice and data systems to ensure maximum security at critical system nodes...

Motorola Security Gateway

https://www.portal.mot.com/docs/mtr-overview.html metadata filter

https://www.portal.mot.com/docs/border-zone-gateway.html metadata filter

https://www.portal.mot.com/docs/motorola-security-gateway.html metadata filter

CELEBRATE !!!http://commons.wikimedia.org/wiki/File%3ASecond_Chorus_(1940)_1.jpg

TAKEAWAYS

• Learn Google• Learn about RDF• Adopt Open Source apps (Wandora)• Become a Knowledge Engineer

Contact me

Pawel Kowalukpawel.kowaluk@motorolasolutions.comTwitter: @PawelKowaluk

Check out: soapconf.comMotorola Solutions is a sponsor