godrej's nature basket
Post on 11-Feb-2017
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GODREJ NATURE’S BASKETIndia
COMPANY PROFILE Godrej Nature’s Basket – a retail
venture of Godrej group and is today India’s foremost retail destination for fine foods from across the world.
Started in 2005 as a single fresh food store, it has today morphed into a 29 store chain of premium gourmet stores at high street locations in Mumbai, Delhi/NCR, Pune, Hyderabad and Bangalore.
PRODUCT DEPTH Products ranging from the international
brands to national premium brands
• Private labels are also on offer
PRODUCTPrivate brands :
1) Healthy - Groceries 2) L’exclusif – Sauces, Munches, Roasted seeds 3) Real good – Chicken
PricePricing is in between the international products and the national brands offered in the store
GIFT HAMPERS
PROCUREMENT All the products under private label are
procured from a manufacturing plant in Mumbai
Other products are procured from the distributors in the city
Replenishment of stock is done at the end of every week
Natures Basket Ltd.Gate No. 4, Pirojshanagar,Vikhroli (East) ,
Chicken Procured from:Baramati Chicken
PRIVATE LABEL V/S BRANDS
Private Label30%
Other Brands
70%
Contribution to monthly sales
PRIVATE LABEL V/S BRANDS
Private Label50%
Other Brands50%
Contribution to monthly prof -its
PRIVATE LABEL V/S BRANDS
Private Label6%
National Brands4%
International Brands
90%
Shelf Space ratio
PROMOTION For Private Label done through mailers
and sms campaigns For other brands no special activity is
carried out Inside the store, no separate
promotion for private labels
Thank You
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