global market size for musical instruments yamaha market ... market size for musical instruments...

Yamaha Corporation Annual Report 201610

Global Market Size for Musical Instruments

Approx. ¥860 billion

Key Financial FiguresYear ended March 31, 2016

Musical instruments

64.0%

Digital musical instruments

Electronic devices

3.0%

Guitars

String and percussion instruments (excluding guitars)

Others

5.6%

Pianos

Segment Sales Composition

Audio equipment

27.4%

Wind instruments

¥435.5 billion

Net Sales

+0.8 %

¥40 .7 billion

Operating Income

+34.9 %

¥32 .6 billion

Net Income

+30.9 %

10 .1 %

ROE

+2.0 points

¥43 .0 billion

Free Cash Flow

+114.6 %

Yamaha Market Share for Musical Instruments

25 %

Yamaha’s Highlights

Yamaha Market Share by Musical Instrument(based on amounts for the year ended March 31, 2016, Yamaha estimates)

11About YamahaFinancial SectionManagement Strategy Growth Foundation

Yamaha’s Business Domains

20 .3 %

North America

18.9 %

Europe

33.3 %

Japan

27.5 %

Asia, Oceania, and other areas

Sales Proportion by Region

Technology that Crosses Over Sound and People

Yamaha’s core competencies

Comfortable SocietyEnriched Lives

Musical Instruments Audio EquipmentIndustrial Machinery/

Components and Others