#givingtuesdaynwo, the workshop

The Workshop

Tips on a successful Giving Day – December 2, 2014

If online giving, has left you feeling like

this…

Join us for

The collective power of charities, families, businesses, media and

individuals to transform how people think about, talk about and

participate in the giving season

Dec 2, 2014 – the Tuesday after Thanksgiving...

Online giving for those who participated in #GivingTuesday last year – 19.4% vs. 8.4% who didn’t

Participating organizations are outgrowing their peers almost 2:1

Toledo Community Foundation offers matching grants up to $1,000 for donations taken on #GivingTuesday.

The advantages of participating on a local level

Toledo Community Foundation will release the list of participating

organizations to donors and make it available on their website.

C4NPR will retweet and share your successes on our Twitter and Facebook pages to encourage donations.

The Blade is dedicating ad and editorial space in November and December to

promote local online giving.

Why register nationally?

Registering as a partner with #GivingTuesday.org allows you to share your story, which may appear on the #GivingTuesday.org website

Giving Tuesday raises awareness about the day and might promote what you do.

It’s free!

http://www.youtube.com/watch?v=YefecoEP

yL4&feature=youtu.be&t=1s

What is my agency required to do in order to participate?

Place the #GivingTuesday logo on your website:

Follow the Center on Twitter (@C4NPR) and Like Us on Facebook

On your homepage, a landing page or social media page, provide a link to your donation page. Specifically brand donation pages, campaign or landing pages for #Giving Tuesday.

http://www.givingtues

day.org

How to apply for 2014 #GivingTuesday™

Matching Grants program

Two step application process –

Both MUST be completed to be considered for funding

Step 1:

Register for participation in the 2014#GivingTuesday™

by Before December 1, 2014.

GO TO:

www.toledocf.org

or

http://goo.gl/forms/AWNIR1cijL

YOU MUST COMPLETE this step to be eligible to apply for matching funds.

Step 2:

Complete the Toledo Community Foundation online 2014 #GivingTuesday online grant

application

When: 9:00 a.m. January 24, 2015

to

5:00 p.m. January 31, 2015

How to apply:Go to the Toledo Community Foundation website:

www.toledocf.org

Click on the grants tab & follow the instructions on the screen

The link for the application will go live at

9:00 a.m. on January 24, 2015

2014 #GivingTuesday™ Grant Application

Contents of a proposal

Implementation section:

Describe your #GivingTuesday activities and how you generated gifts. (i.e. Your use of technology to generate donations.)

Amount requested – Up to $1,000

2014 #GivingTuesday™ Grant Application Process

Amount Raised – Report total amount your organization received on December 2, 2014

PLEDGES will NOT count toward the matching grant…

1. Upload a spreadsheet listing donations secured on December 2, 2014

2. Evidence that the gifts were received on December 2, 2014

(Such as copies of statements from Paypal, Google Wallet, your financial institution. Copies of checks receipts for cash signed by your representative.)

3. Other required due diligence information

Match Documentation

Toledo Community Foundation

2014#GivingTuesday Matching Grant Program

For additional information Contact:

Annelise Grytafey, Senior Program Officer

Toledo Community Foundation, Inc.

anneliese@toledocf.org

Chris Dziad, Program Officer

Toledo Community Foundation, Inc.

chris@toledocf.org

Patrick Johnston, Program Officer

Toledo Community Foundation

patrick@toledocf.org

Telephone:

(419) 241-

5049

Strengthen Fundraising on Giving Tuesday

Courtesy of https://www.mobilecause.com

Our gift size locally was about $100 in 2013

Online donation volume

up 270% since 2011 on

Tuesday after

Thanksgiving

1) Promote a micro donation campaign to build an army of new supporters for a particular project.Tip: Use custom donation forms to capture full donor data including mobile number and email for future use.

2) Launch your year-end fundraising campaign on Giving Tuesday to kickstart donations. Tip: 30% of all donations occur in December and December 31st is the most generous day of the year.

3) Make donating convenient across mobile, social and online. Put links to donation forms in all communications.

Strengthen Fundraising on Giving Tuesday

4) Send a text message to all your supporters with call to action and link to your Giving Tuesday donation page.Did you know? Texts have 99% open rates.

5) Recognize donors who post “unselfies” after making donations to Instagram, FB and Twitter. Add #YourTag and #GivingTuesdayNWO.

6) Empower volunteers to raise peer to peer donations on social media for Giving Tuesday. Tip: Make sure volunteers have personal fundraising pages that are mobile integrated.

7) Have a plan for saying “Thank you”!

Tracking your Success

Please collect data Track your new, retained, lapsed donors. Track online vs. offlineTrack this year vs. last year ...and report back to us!

What are some ways my agency can collect donations online?

• Givelet

• PayPal

• Network4Good

• Google Wallet

• Apple Pay Two platforms:DonateNow - smart and proven effective donation pagesGiveCorps –crowdfunding and project-based fundraising

Incorporate Social Media

1. Use hashtags in messaging and tag photos with: #Unselfie, #UNselfie Storify, #GivingTuesday and #GivingTuesdayNWO

1. Facebook: Post stories and photos on your Facebook and on Facebook.com/Center for Nonprofit Resources

2. Twitter: Tweet about your organizationat @GivingTues or @C4NPR

Knight Foundation Giving Day Playbook

Incorporate Social Media

4. Instagram: Post photos & short messages @GivingTuesday

5. Pinterest: http://www.pinterest.com/givingtuesday/

6. Tumblr: http://givingtuesday.tumblr.com/

7. Eblasts and emails: sent strategically

localUse graphics like this on Facebook, Twitter or Instagram to promote #GivingTuesdayNWO

Picmonkey.com

The #UNselfie