give yourself the accreditation advantage
Post on 22-Jan-2016
25 Views
Preview:
DESCRIPTION
TRANSCRIPT
Give yourself the Accreditation
Advantage
•You, APRPresenter
OrganizationDate
Give theAccreditation advantage……to yourself:
“Accreditation made a positive impact on how I do my job and how I view the practice of public relations….earning the APR was a challenge; the sense of accomplishment earned is something that will last throughout my career.”
Edward M. Bury, APRCoord., Public Information
Urban Transportation Center at the University of Illinois at Chicago
Give theAccreditation advantage……to your employers:
“The guidance, approach and techniques
reinforced throughout the APR process have guided my work to a higher plane, given me added influence and confidence, and helped me advance our profession’s abilities. These APR benefits have been very important to my career.”
Ken Hunter, APRPresident and Lead Strategist
The PowerStation Communications
Give theAccreditation advantage……to the profession:
“I wanted to take the Examination for Accreditation in Public Relations to reassure myself that I had what it takes to operate professionally in this industry ... [Accreditation] gives them more confidence in the results that public relations efforts can produce. The APR program is a great support for an often misunderstood industry.”
Sonya Ruffin, APRConsultant
Emerge Communications
What are we going to talk about?
• Accreditation sets industry standards
• Making Accreditation personal
• Resources
• Accreditation and our changing profession
96% of
Accredited
professionals
find the APR
credential
valuable
Accreditationsets professional
standards• Knowledge, Skills &
Abilities– Research, planning,
implementing and evaluating programs
– Ethics and law– Communication models and
theories– Business literacy– Management skills and issues– Crisis communication
management– Media relations– Using information technology
efficiently– History of and current issues in
public relations– Advanced communication skills
93% of Accredited
professionals agree
the Examination
covers the KSAs
needed to succeed.
Accreditationdefines the profession
• Sets standards– “science” of public
relations
• Legitimizes profession– standards– uniformity
• Builds accountable– ethics– legal knowledge
Accredited professionals find the process establishes
the practice as strategic (93%) and
ethical (91%).
Accreditationserves changing
profession• Continued high standards• Brand equity through unified
program across many industries, specialties, geographies
• Meeting human resource recruiting criteria
• Increased visibility among business and human resource communities
TakingAccreditation personally
• Professionals find Accreditation to– be a source of pride
(91%)– develop professional
skills (78%)– provide personal benefit
(75%)– help resolve ethical
dilemmas (58%)
94% of those Accredited would
become Accredited again.
96% would recommend it to a
colleague.
Use Accreditation resources
• Coaching and mentoring• Extensive bookshelf of suggested texts• Online study, prep resources• Feedback through Readiness Review• User-friendly computer-based
Examination• Improved feedback to candidates• Candidate-focused scheduling
There is no try.There is only do. -Yoda• Apply for eligibility at www.praccreditation.org• Seek coaching support from
Accreditation chair• Integrate online and
in-print study materials• Form local study groups• Readiness Review• Computer-based Examination• Start signing your name: You, APR!
top related