getting to the real world after your mba
Post on 08-May-2015
763 Views
Preview:
DESCRIPTION
TRANSCRIPT
Getting to the real world after your MBA for fresher's
Shiv Shankar M SCo-founder & CMO
Waybeo
Part 1. Understanding Sales & Marketing Opportunities
Part 2. How to land up in your first job?
All rights reserved | Bounzd.com | Call Tracking with Click to call
Part 1. Understanding the Opportunities
around you
All rights reserved | Bounzd.com | Call Tracking with Click to call
Sales or Marketing?
What is the difference?
Which ladder should you choose for your career?
All rights reserved | Bounzd.com | Call Tracking with Click to call
The customer conversion funnel
Product
• Identifying needs, designing solutions and positioning
Prospect
• Listing out the target customers
Awareness
• Educating customers about the brand and product
Interest
• Exploratory phase by them to analyse the offer with their needs
Desire
• After basic research, they feel confident that, this solution suits them.
Action
• They buy the product and pay you the money.
Retention
• Providing support and retain as a loyal customer.
Marketing Sales Support
All rights reserved | Bounzd.com | Call Tracking with Click to call
Product Prospect Awareness Interest Desire Action Retentio
n
Marketing
• Sales Managers• Regional SM• Partner Channel
Manager• Retail marketing
Associate• Sales Architect / VP /
Head
SupportSales Career
Sales+ves• Easy to get the job & huge growth.• Needs real passion to be a sales man.• Can build huge networks and great
contacts.• Easily switch between Industries.-ves• Needs to travel• Need to be mentally and physically
powerfulAll rights reserved | Bounzd.com | Call Tracking with Click to call
Product Prospect Awareness Interest Desire Action Retentio
n
Marketing
Digital Marketing
Support
Marketing Career – Client SideSales
Market Research
Content Creation & Design
Product Analysts
Product/ Brand Management
Marketing Communications
Advertising
-ves• Difficult to get the first entry.• Switching industries are also
difficult.+ves• Can build huge networks
and great contacts.• Needs very strong analytical
skills.• Has Glamour and comfort
associated.All rights reserved | Bounzd.com | Call Tracking with Click to call
Product Prospect Awareness Interest Desire Action Retentio
n
Marketing
Support
Marketing Career – Gen YSales
Permission MarketingContent Creation
& Design
Inbound Marketing
Social Media Marketing
SEM / SEO Affiliate Marketing
Web Analytics
Marketing Technologists
All rights reserved | Bounzd.com | Call Tracking with Click to call
Product Prospect Awareness Interest Desire Action Retentio
n
Marketing
Support
Career in Customer SupportSales
• Customer Support Manager
• Customer experience design
-ves• Difficult to get the first entry.• Very few opportunities.+ves• Highly comfortable and
satisfactory job.
All rights reserved | Bounzd.com | Call Tracking with Click to call
Part 2.How to develop the brand “you”
and get your Job?
All rights reserved | Bounzd.com | Call Tracking with Click to call
The sales funnelCampaign Viewers
Leads
Interests
Proposal
Pays
Customers
5000
100
40
20
5
Ideal Job sales funnel
Your Profile/Resume Viewed by
Job Opportunities
Shortlist
Interviews
Job Offers
Select Your Job
200
20
10
5
2
Ideal Job getting process
Product (You) Design
Prospect the target
audience.
Build the brand “You”
Do Inbound marketing
Get inbound calls for
interviews
Do outbound marketing
Generate Leads
(Interviews)
Convert to Job offers
Select the best job
All rights reserved | Bounzd.com | Call Tracking with Click to call
Step 1 :
Try to Answer these questions or position yourself.
•What are your unique traits/experiences?•What are your strengths?•What are keywords/ideas you want to be identified with?•What are your accomplishments?•What are you proud of?•Where can you develop an “expertise”
Designing the Product ‘You’
All rights reserved | Bounzd.com | Call Tracking with Click to call
“The product maybe good, but if you are pitching to the wrong
person, it doesn’t matter.”
Step 2 : Prospect the target audience.
Generate a list of 200 companies, their key persons and social profiles.Add more on the go.
Shortlist 2-3 most suitable type of job roles based on• Job Type• Industry• Your skills and interests• Location• Company size
All rights reserved | Bounzd.com | Call Tracking with Click to call
Step 2 : Tools for Targetting
• Use HR portals & Listing websites to get list of companies.
• Use LinkedIn to find people working there.• Setup Alerts: Google & Yahoo• Be the best in LinkedIn: • Conduct blog/microblog searches in alltop.com,
twitter.com and technorati.com• Get active in Social Media share related content to
your brand. (Useful for others)• Follow people in targeted list. (Twitter is the best)• Get active in Q&A portals like Quora.com and
redditAll rights reserved | Bounzd.com | Call Tracking with Click to call
Step 3: Building the brand “You”
Step 3: Build the brand “You”
1. Start a Blog2. Have a 100% complete LinkedIn Profile3. Add maximum relevant connections in LinkedIn.4. Promote your blog and try to get 1000 monthly readers5. Twitter is easiest media to interact with anyone. Get active their.6. Identify the Keywords related to your Job search.7. Setup Google alerts for news related to your Keywords. Follow
these keywords in Twitter and interact.8. Use Visual CV and other multimedia resume.9. Content is the King now.10. Learn about careers and new concepts and strategies (videos,
networks, blogs)11. Use Google reader to follow best blogs in your domain. If for
example marketing: Seth Godin, SEO: Neil Patel and Inbound marketing: Hubspot). Use tools like Feedly in your phone.
Goal:Get a Klout score above
50
Get your blog
500 visitors per day.
Become an
expert or
influencer in your domain
All rights reserved | Bounzd.com | Call Tracking with Click to call
Step 4: Do Inbound Marketing
“Don’t ever go after Jobs. Let the jobs search for you.”
Inbound marketing is the process of building and sharing meaningful content and information for your target audience. They become your followers and eventually your starts to get respect for your brands from them.
Keywords to Learn more: Inbound marketing, Permission marketing,
Content marketing
All rights reserved | Bounzd.com | Call Tracking with Click to call
Step 5: Do outbound marketing
1. Prepare an outstanding resume with your social profile details.
2. Avoid the usual “My Objective” lies and jargons.
3. Please build a genuine and great Cover letter.4. Customize cover letter and mail content as
per the culture of the organization.5. Erase your digital dirt.6. Apply through their websites.7. Apply through LinkedIn Networks & Job
boards.8. Apply through Email.
Remember:It is a sales funnel. Expect 10% success.
All rights reserved | Bounzd.com | Call Tracking with Click to call
Step 5: Leads to Sales(Job) Conversion
Remember:Again it is a sales funnel. Expect 20% success.
2 Job offers from 10 Interviews is the ideal scenario..
Select the most Suitable One for
you.
It is all about your Attitude.Be honest.
About Shiv
Co-founded Waybeo along with his college friends during engineering Graduation.Heads the Global Marketing at Waybeo as the CMO.Waybeo’s flagship product www.Bounzd.com, a real time Click to call and complete call tracking solutions on Cloud for Businesses, finds its success under Shiv.Being a detail oriented person he loves sharing information in actionable details. He is an avid reader and passionate speaker.
All rights reserved | Bounzd.com | Call Tracking with Click to call
Shiv Shankar M S
Contact Me at:shiv@waybeo.comTwitter: @shiv_waybeo
Thank you.
Click to Call me Free
All rights reserved | Bounzd.com | Call Tracking with Click to call
top related