getting started in social media for healthcare professionals
Post on 22-Aug-2014
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Getting Started In Social MediaWhat to Do Before You Join
Conflict of Interest
External advisor, Mayo Clinic Center for Social Media
No financial links, leadership position with any healthcare or social media company
Overview
Social Media Definition Risks and Benefits in Medicine
What do you want to do? POST Method LORPS
Branding Expectations Pick a Brand
Select Site(s) to Join
Overview
Planning What to have ready Passwords Tips
Internet Readiness Checklist Summary
Definition of Social Media
“Social media are web-based tools for interaction that, in addition to conversation, allow users to share content such as photos, videos, and links to resources”
-- Meredith Gould, The Social Media Gospel
Risks of Social Media
Patient Loss of boundaries Misinterpreted/bad communication
Professional Reputation Malpractice
Personal Split personality (personal/professional) Burnout
Benefits of Social Media
Patients Coordinate Care Improved communication
Career Networking Education Career Advancement Reputation Management
Research Collaboration Funding
POST Methodology
People: Know your audience.
Objectives: Define goals/endpoints.
Strategy: Plan how you want to interact with others online.
Technologies: Pick a platform that works for your strategy
Source: Forrester Research http://bit.ly/1nm0KtN
LORPS Method
Learning Style: Know how you interact best.
Objectives: Define goals/endpoints.
Resources: Estimate time, energy commitment.
People: Know your audience.
Strategy: Plan how you want to interact with others online.
VAK Model of Learning
Individualized approach
Platform VisualSee/Read
AuditoryListen/Speak
KinestheticTouch/Do
Blogs X
Twitter X X
Facebook X
Instagram/Pinterest X
Tumblr X X X
YouTube/Vimeo X
Google + X X X
Learning Styles
Adapted from: Meredith Gould, The Social Media Gospel
Write it down
Component Options Your AnswersPeople Patients, doctors, researchers,
nurses, hospitals, insurers,health technologists, legislators, other
Objectives Get news, education, network, collaborate, coordinate care, reputation management, career advancement
Strategy Define a role you want online
Technologies Look at the options (slide 14)
Consider turning POST method into POSTR
R = Resources you’re willing to commit (time, money)
Professional branding
Whether you like it or not, people will talk about you online Ratings websites Colleagues
Health professionals are public figures
UK survey of 953 respondents in general public Professionalism based upon
clinician workmanship citizenship
Respondents expect doctors to be: confident reliable composed accountable dedicated
Chandratilake et al, Clin Med 2010
You are not Anonymous
IP Address = Identity
Pick a Brand
Find a unique user name that works on multiple platforms
Brand = you Don’t make anonymous in most cases
Free to sign up, don’t have to use all First come, first serve
• Caveat surfor: If you like it grab it when you see it!• Other options = Knowem.com, namechecklist.com
Top Sites for Social Media in 2014
Site TypeTwitter, Tumblr MicrobloggingLinkedIn, Doximity Professional social networkYouTube, Vimeo VideoPinterest, Slideshare Interactive education/presentationGoogle+, Facebook Social networkReddit News sharingStumbleUpon Social bookmarkingWordPress, Blogger BloggingDisqus Commenting systemFoursquare Social geolocationInstagram , Vine Social photography , minivideo
My priorities for health professionals starting online – for now
Most Efficient = RSS
Before you finalize it…
Consider a matching URL for your brand URL = uniform resource locator
Unique web address for website Worthwhile for those planning on content
development Low cost of renting for 1 year to decide
.com ~ $13 If you get another type (.org, .net) get the .com
you won’t get a 2nd chance [squatters] has better ranking on Google, search engines
Hang your digital shingle
Get a website domain with your name and your brand Brands may fail, but save a place for you to
tell your story and achievements Builds a “moat” to defend your reputation
http://www.matthewkatzmd.com
Type into domain registrar searchHyperText Transfer Protocol
Source: TopTenReviews.com http://bit.ly/1j08YY5
Domain Considerations
Public domain? Costs more to keep ownership/stewardship
privacy Duration of purchase
You don’t own it, just renting Longer time periods may = better SEO
Starting social media services*
* Applies to most platforms
Before signing on
Have your username and alternatives ready
Have a photo ready for you and profile background
Prepare a 140 character (or less) bio Brevity wins even on platforms other than
Random Password Generators
Website URLRandom.org http://www.random.org/passwordsNorton/Symantec https://identitysafe.norton.com/
password-generator Strong Password Generator http://strongpasswordgenerator.com Free Password Generator http://www.freepasswordgenerator.com
Source: Mashable.com, http://on.mash.to/1iqXD3B
Planning before you join
Twitter: Include hyperlink w/profile fi available
LinkedIn: CV on hand to add professional content
MD-based networks: also may need NPI, medical license information
Read the Terms of Service!
Legal information relevant to how information about you will be shared
Guides decisions about: Account settings
Privacy, data mining Who/What you follow What you share about yourself What content you produce
Do you own content, or do they?
Use a unique password
Protecting your online identity is important
Robust passwords lessen risk of: damage to your reputation spam or malware sent to followers/contacts
Being Public, Privately
Give place of work as your location
Don’t include your birthday on public profile
Turn off geolocation settings
Internet Readiness Checklist
Platform User Name/URL
Strong Password
Profile Bio
Picture (s) for profile
Establish privacy settings
DomainTwitterLinkedInSlideshareTumblrDISQUSGoogle+PinterestFacebookWordPressBloggerReddit
Internet Readiness Checklist
Platform User Name/URL
Strong Password
Profile Bio
Picture (s) for profile
Establish privacy settings
Doximity
Healthtap
Sermo
Ozmosis
doc2doc
Summary
Social media are pervasive, powerful communications tools
Rapid adoption in healthcare despite poorly defined risks and benefits
More connected = more reward and risk
Research is critical to develop safe effective use in cancer care
Special Thanks
Patricia Anderson @pfanderson Meredith Gould @meredithgould
Questions?
Contact me
Twitter @subatomicdoc
Website http://www.subatomicdoc.com/social-media.html
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