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Getting Social with

Facebook

April 2015

Social Media

Social media is the interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.

social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content

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Social Media some stats

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51% of UK adults now

own a smartphone,

almost double that of

2011. The use of mobile

phones has doubled in

the last ten years

(source:

Telegraph/Ofcom), with

the number of tablet

computer owners also

doubling yet just in 1 year

(2013), a rise from 12%

in 2012 to 29% in 2013

(source: Ofcom).

Social Media why is it important?

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+

http://blog.tweetsmarter.com/social-media/spring-2012-social-media-user-statistics/

http://ansonalex.com/infographics/smartphone-usage-statistics-2012-infographic/

Before you start using Social Media….

Is this your audience?

How do different age groups behave online?

http://www.mediabistro.com/alltwitter/social-web-interaction_b13352

Best Viral Campaign from last year

#IceBucketchallenge

Maybe you’ve taken the “Ice Bucket

Challenge” yourself. If you have,

you’ve done your part to raise

awareness for amyotrophic lateral

sclerosis, or ALS (commonly known as

Lou Gehrig’s disease). In the process,

you’ve taken part of an explosively

viral grassroots marketing campaign

for a good cause.

Maximising your photo opps ………..Ed Davey ,Rt Hon Ed Davey, Secretary of State for

Energy and Climate Change and Lib Dem MP for

Kingston at the Cambridge Road Estate Funday Sept

2014. He was challenged to attend

Keep it topical

Content is key to engagement

Capture content

Set it in a context

Share it with others

Remember COPE

(Content Once, Publish Everywhere)

Build your volunteer photo album

Volunteer/Local stories - audio

If someone was thinking

of volunteering at your

organisation, what

would you say to them?

Film Local stories – using your smartphone/tablet

Windows MovieMaker

iMovie (desktop and app)

Adobe Premiere Elements

Windows 8 Movie Edit Touch / VidTrim/Videoshow etc.

Develop a Social Media Strategy

Raising the profile of your organisation?

Attracting volunteers?

Online fundraising – creating the engaging content?

Campaigning re a specific issue?

User involvement? User voice?

Communicating impact?

Inviting comment?

What will you do with your new content? Embed in your website?

Share via social media?

Include in your monitoring?

What Communication tools do you already use ? How can you link them together

Are they digital tools

Put them in order of priority

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What is your objective?

15 minutes

Facebook Anatomy – Profile, Page

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Profile Picture

Cover

Timeline

Home Page

Creating a Group

Groups are useful

TIP

WhatsApp is an

alternative way to manage

sharing content with groups

of people

Www.communityhowto.org.uk

Activity #2 Setting up a Facebook site

1. Set up a Facebook Profile – use generic email

2. Create an organisation page - this is your place on

Facebook

3. Complete your organisation’s profile

4. If you already have a Facebook, then create a group

Activity #3 – Decorating your Facebook

1. Create a Cover Page image – one of the most

important images you will ever create using CANVA

www.canva.com

2. Upload a profile picture – logo or photo? You

decide!

Specification for images:

https://www.facebook.com/CoverPhotoSize

Cover Image size: 851px by 315px

Profile Picture size: 180px x 180px

Activity #4 Adding content

Hello World

Liking and Posting

Highlight a post to vary layout

Pin a post to give it prominence

Pinning a post places prominently on your timeline for

seven days (or until you unpin it). It’s the first post people

will see, and comes with a little orange flag on the right

side of the post to draw attention to it.

Perhaps you might even think about promoting a post -

£50 for Facebook Advertising?

Activity #5 – Pin your first post

TIP – How to Search

Facebook Search

Function

If you want a list of

options do not

press the enter key

when you search.

Click the

magnifying glass

and your will then

get a list of groups,

sites in the

category you have

defined.

Activity adding albums and finding friends

#6 Create a photo album and upload one (or more)

photos

#7 Like or Follow what’s the difference? Search for at

least 3 sites find out how to engage with it

Embedding content………………….

Embed a video from You Tube

Understand how to manage your site with limited resources

TIP – Share the workload

Administrators Friends or Fan Falling out Who can post

on the

Timeline?

Profile 1 Friend Unfriend Yes

Page No limit but

suggest 3

Fan Unfollow Set

permissions

Group No limit but

suggest 3

Friend Remove Yes

Managing your relationships………………………..

TIP - Friend or Foe? Set some guidelines

Rules and Expectations

The internet is not always a friendly

place – the general public can

sometimes behave in unexpected

ways.

Adding a note document to Facebook

about how you expect people to

behave as part of your group acts as a

safeguard. If someone contravenes the

rules, you can manage this by referring

to the rules you posted about joining

the group.

Managing your members

Notes on using the Affinity Sutton Facebook

TIP - Use your strategy to work smarter not harder

Drive traffic to your Facebook

Always respond to posts and likes

Aim content at the person who posts the most

Search out groups you can belong to

Create innovative content that people want to share

Take loads of photos

Engage local business

Links

www.audioboo.fm

www.youtube.com/nonprofits and/or www.vimeo.com

www.flickr.com and/or http://picasa.google.com/

www.facebook.com/pages

https://twitter.com

www.communityhowto.com

www.wordpress.com and/or www.blogger.com

www.localgiving.com

mailchimp.com

www.superhighways.org.uk

impactaloud@superhighways.org.uk

Tel: 020 8255 8040