get started with mobile marketing: email, sms, push, and responsive email/web joel morrow ceo,...
Post on 23-Dec-2015
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Get Started with Mobile Marketing:Email, SMS, Push, and Responsive Email/Web
Joel Morrow
CEO, Digital Fusion
Greg Murphy
Mobile Product Manager, salesforce.com Marketing Cloud
Get Started Now
Phase 1 Walk Mobile 101 Mobile 201
1 - Website Upgrade to responsive website
Enhance customer journey on PC vs. tablet vs. smartphone versions
2 - Email Mobile-friendly email template
Responsive email template
3 – Multichannel marketing
Mobile marketing (e.g., text to engage)
Multichannel campaigns to smartphones
Digital Fusion | 720.963.8000 | digitalfusion.com
Joel MorrowJoel.morrow@digitalfusion.com
Greg Murphygmurphy@exacttarget.com
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