get paid to write - amazon s3 · 2016-02-29 · this is video 5.1b in the course: get paid to write...

This is Video 5.1B

in the course:

Get Paid To Write

Module 5:

Building a database, email marketing

and content marketing

Website/

EmailCustomer

Traditional marketing:

Website/Email Content Customer

Content marketing:

“This will

be useful” .

“This

will be

entertaining”

Based on the notion that delivering:

• High-quality

• Relevant

• Valuable information to prospects and customers

…drives profitable consumer action

Content marketing:

The rise of customised content:

• Here is a process/product I have created

• You are welcome to use this process

How to make money from

content creation:

• It generates copywriting work for you

with minimal effort

• Here’s the promotional flyer sample

and a script:

How to make money from

content creation:

The process:

• Step 1: Creative briefing

Content creation process:

“We take a brief over the phone to get to

know you and your business a little better.

This will help us get clear about what you

want your content to achieve.”

Content creation process:

• Step 2: Pre-webinar research

Content creation process:

“We research your company, your industry and your competitors to get a clear understanding of what environment you are working in and what you need to do to stand out in that space. A detailed listing of questions (and some suggested answers) is created. This will form the basis of the webinar interview.”

Content creation process:

• Step 3: Webinar recording

Content creation process:

“We record the webinar. Bernadette

Schwerdt, The Copywriting Coach, will be

the interviewer. She will bring her

presenting skills to the table and help shine

the light on you and guide you in answering

the questions to help position you as the

authority on your topic.”

Content creation process:

• Step 4: We start writing

“You relax, get back to doing what you do best

- running your business - and we roll up our

sleeves and get writing.”

Content creation process:

• Step 5: We send you the copy

“We send you the copy and provide you with

2 sets of revisions to make sure we get it just

right. You review. We edit. You approve.

Done!”

Content creation process:

• Gives the client a quality piece of content

for their home page

• Helps prospects ‘get to know you’ -

builds trust/rapport

What’s in it for the client?

• Shifts the sales process from ‘telling’ to

‘showing’

What’s in it for the client?

Blogs:

• Provides keyword-rich, engaging content

for website

• Drives traffic to your site

What’s in it for the client?

Blogs:

• Increases Google ranking

• Demonstrates your expertise

What’s in it for the client?

Newsletters

• No delays - newsletters are ready to go

• Can easily be converted into ‘tips sheets’

or ‘cheat sheets’

What’s in it for the client?

eBook creation

• Demonstrate thought leadership

• Use as a lead generator for email newsletter sign-ups

• Sell it

What’s in it for the client?

Website FAQ

• Answers all your prospects’ questions,

quickly and easily

• Increases Google ranking

What’s in it for the client?

Blog headlines

• Gives you extra content/blog titles for

future use

• Provides new ideas for ‘cheat sheets’

What’s in it for the client?

Blog headlines

• Can re-purpose and use as copy on your

website

What’s in it for the client?

Social media calendar

• Pre-written tweets/posts help promote the

blogs/articles

• Quick and easy to use

What’s in it for the client?

Social media calendar

• Maximises the distribution of your content

What’s in it for the client?

Email programs:

• MailChimp - http://mailchimp.com/

• Infusionsoft - http://www.infusionsoft.com/

Email programs:

• Campaign Monitor -

http://campaignmonitor.com

• Aweber - http://www.aweber.com

Email programs:

• GetResponse -

http://www.getresponse.com

• iContact - http://www.icontact.com

Website themes:

• Elegant Themes -

http://www.elegantthemes.com

• Woo Themes - http://www.woothemes.com

Website themes:

• Studio Press -

http://www.studiopress.com

• Theme Forest - http://themeforest.net

Domain names:

• GoDaddy - http://www.godaddy.com

• NameCheap -

http://www.namecheap.com

Hosting:

• HostGator - http://www.hostgator.com

• BlueHost - http://www.bluehost.com

Other resources for you:

• WordPress - http://wordpress.org

• Facebook - https://www.facebook.com

Other resources for you:

• YouTube - http://www.youtube.com

• Twitter - http://twitter.com

This is the end of Video 5.1B

in the course:

Get Paid To Write

Module 5:

Building a database, email marketing

and content marketing