georgelin yahoo final

George LinY! Presentation 07.01.08

Agenda:

1. Introduction

2. Case study 1:

PayPal Developer Central Redesign

3. Case study 2:

Developer Services Marketing Projects

4. Case study 3:

Arizona State Credit Union

5. Overall portfolio Q & A

Introduction: George Lin

• Lead Visual Designer @ PayPal

• Academy of Art University – BFA in Photography

• 8 years experience in web industry

• Part of the Sumorette clan at PayPal

Introduction: George Lin

• What’s

• Round

• Has a sticky inside

• Enhances your sensory

Introduction: George Lin

Case study 1:

PayPal Developer Central

Case study 1: Developer Central Developer Central History

1

2

3

Case study 1: Developer Central Developer Central History

1

2

3

Case study 1: Developer Central Developer Central History

Case study 1: Developer Central Developer Central History

1

2

3

Case study 1: Developer Central Developer Central 2007

My Design

Live Site

1

23

Case study 1: Developer Central Visual Research

PayPal.com Audience

PayPal Developer Audience

Case study 1: Developer Central Competitive Analysis

Adobe Yahoo! Oracle

Case study 1: Developer Central Visual Research

Case study 1: Developer Central First Round Wireframe

1

2

Case study 1: Developer Central Design Exploration

1 2

Case study 1: Developer Central Design Exploration

Case study 1: Developer Central Final Wireframe

Case study 1: Developer Central Visual Research

Case study 1: Developer Central Developer Central 2008

Basic Background Marketing Sections

Case study 1: Developer Central Developer Central 2008

Case study 1: Developer Central Developer Central 2008

Case study 2: Developer Central Developer Central 2008

Case study 2: Developer Central Marketing Banners

Case study 2:

PayPal Developer Central

Marketing projects

Case study 2: Developer Central Marketing Newsletter

Case study 2: Developer Central Dev Talk Newsletter

Case study 2: Developer Central Dev Talk Newsletter

Case study 2: Developer Central T-Shirt Design

Case study 2: Developer Central T-Shirt Design

Case study 3:

Arizona State Credit Union

Case study 3: Arizona State Credit Union Original Homepage

12

3

4

5

Case study 3: Arizona State Credit Union User Research

User Research• Customer Survey and Focus Groups

• Stakeholder Survey and Interviews

• Competitor Analysis

• Creative Questionnaire

Case study 3: Arizona State Credit Union User Research

Research Results• Customer

• Easy login to account

• Easier access to loan information

• Differentiation between Personal and Business accounts

• Find nearest branch or ATM quickly

• Stakeholder

• Create an online branch with a contemporary look and feel

• Surface important products and services on homepage

• Drive people to take action

Case study 3: Arizona State Credit Union User Research

Competitor Analysis (BofA, Wells Fargo, and Arizona Federal Cedit Union)

• Good branding elements

• Good main and global navigation structure

• Comprehensive site shortcuts and online tools

• Prominent login module

• ATM/Branch location tool

• Good content hierarchy

• Simple, easy to use

Case study 3: Arizona State Credit Union Wireframe – Home Page

1

2

3

4

5

2

Case study 3: Arizona State Credit Union Visual Research

Creative Questionairre Findings• Brand attributes

• Secure

• Quality

• Friendly

• Community Service

• Brand colors

• Blue on AZ flag

• Copper

• Think “Sedona” and Southwestern warmth

Case study 3: Arizona State Credit Union Visual Research

Arizona Flag & Seal

Arizona Culture

Case study 3: Arizona State Credit Union Visual Research

Southwestern Scenery

Customer Persona

Case study 3: Arizona State Credit Union Visual Research

Color Study

Case study 3: Arizona State Credit Union Background Template

Case study 3: Arizona State Credit Union Background Template

Case study 3: Arizona State Credit Union Background Template

Case study 3: Arizona State Credit Union Background Template

Home Page Navigation

Sub Page Navigation

Case study 3: Arizona State Credit Union Background Template

Case study 3: Arizona State Credit Union Background Template

Case study 3: Arizona State Credit Union Final Design – Home Page

Case study 3: Arizona State Credit Union Final Design – Sub Page