george madhavan director, 3p network pub, singapore’s national water agency
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George MadhavanDirector, 3P Network
PUB, Singapore’s national water agency
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Country Information
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NEWaterNEWaterIndirect Potable
Use
Direct Non-Potable
Use
PUB manages the complete water cycle
seasearainrainstormwater stormwater managementmanagement
collection collection of rainfall of rainfall
in drains & in drains & reservoirsreservoirs
treatment oftreatment ofraw to potableraw to potable
waterwater
collectioncollectionof used waterof used water
in sewersin sewers
supply of supply of water to thewater to thepopulation & population &
industriesindustries
treatment treatment ofof
used waterused water
desalinationdesalination
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NEWater
• Introduced in 2002
• Primarily for industrial and commercial use
• Small percentage added to raw water reservoirs
• NEWater can meet 30% of Singapore’s current water supply
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Closing the water loop
N
JOHOR
OF
STRAITS
LEGEND
PulauBukom
WoodlandsNEWater SR
KranjiNF
TampinesNEWater SR
Bedok NF
Changi NFJIWWJIWW
Ulu Pandan
NF
INDUSTRIAL WATER PIPELINES
Kent RidgeNEWater SR
on
Mandai SR
Jurong Hill 65 SR
Kranji 17 mgd
Bedok 18 mgd
Ulu Pandan
32 mgdChangi 50 mgd
• NEWater Infrastructure Plan (NIP) and NIP Extension pipeline projects in progress to meet growing demand in Jurong Island
• NEWater to meet 50% of water needs by 2060
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Quality assurance
• Comprehensive water sampling and analysis
• Extensive physical, chemical and microbiological testing
• 300 parameters incorporated; more than 130,000 analyses carried out to date
• Independent panel of international water experts; regular audit and review of results and plant operations
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Expert Validation
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Key Challenges
Overturning public’s psychological fear and stigma
Focus on treatment process (advanced membrane technologies), instead of source
Translate technical information in a simple, layman manner through use of simple diagrams and familiar objects that are easy to understand
Terminology had negative connotation
Use terms that better reflect the process or its value as a resource
Mindset change needed to get public to understand that water
recycling was part of nature
NEWater process speeds up the natural water cycle
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Engaging the stakeholders
Communications with stakeholders was key to success of campaign
• Key messages:
– NEWater is a safe and meets WHO drinking water guidelines
– NEWater will make Singapore’s water supply more resilient
Media Opinion leaders
Public
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Engaging media as partners
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Endorsement by leaders
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Choice of words
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NEWater Visitor Centre• Pillar of public education campaign; officially opened in Feb 2003
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Public sampling
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NEWater in 2012
• 300 parameters incorporated; more than 130,000 analyses carried out to date
• 4 NEWater plants can meet 30% of Singapore’s water needs
• 23 million bottles of NEWater distributed for public
sampling purposes
• NEWater to meet 50% of Singapore’s water demand by
2060.
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http://www.pub.gov.sghttp://www.facebook.com/PUBsg
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