g4 h 11 nutr status ss

Nutrition Games

Where Things Stand Today

Catherine Frederico, MS RD LDN

Registered Dietitian

Adjunct Professor

App Designer / Developer

@Nutritionvision

What I’m Playing...What I’m Playing...

Food Focus Mix & Max Cooking Mama BejeweledPeggle

Osmos

http://synthesio.com/corporate/2010/social-media-monitoring-best-practices/the-10-most-popular-topics-on-the-web/

2010 Game Jamwww.healthgameschallenge.org

2010 Games for Health

Last Year at G4H

• Debra Lieberman, PhD

• HealthGamesResearch.org

• Beyond “Catch the Fruit:”

A Short Survey of Nutrition Games

July 2010Portland, ME Nutrition Summit

Summit Goals

• Brainstorm with mix of industry experts

• Discuss state of nutrition games• Identify current games & attributes• Identify gaps and barriers

• Develop wish list for more & better games

G4H Nutrition Playbook

G4H Nutrition Playbook

• Purpose• History • Databases• Architecture• Standards• Comparisons• Opportunities• Barriers

G4H Nutrition Playbook

• Research• Costs• Needs• Resources• Call to Arms

History

• 1996 Dreamworks -

Someone’s in the Kitchen

• 2002 National Dairy Council - Monster Nutrition

History 2003

• KidsGameHouse.com - Catch the Fruit

• MSU - Fantastic Food Challenge

• Baylor - Squire’s Quest

History 2004

• Games for Health - first conference

History 2005

• MyPyramid.gov - Blast Off

• NMSU - Nutrition Decision

• NMSU - Food Detectives

History 2006

• www.Playnormous.com

History 2007

• HealthGamesResearch.org -

21 projects

History 2008

• www.NourishInteractive.com

History 2010

• USDA/IGDA - Nutrition Game Jam

• Let’s Move - Apps for Health Kids

• Games for Health - Nutrition Summit

• Apps by RDs - Chow and Chatter - My ‘lil Coach

History 2011

• Games for Health - First Nutrition Section

• Frederico Arts LLC - Food Focus: Fruits App

• Max on Snax - Mix and Max Memory

• Cooking Magazine - iCookbook

Where are the Tech Games?

• Websites

• iPods, iPhones, iPads

• Smartphones

• Game consoles-Wii

Databases

• Health Games Research - 76+ www.HealthGamesResearch.org

• Michigan State Universityhttp://seriousgames.msu.edu/games.php

• Worcester Polytechnical Institutehttp://web.cs.wpi.edu/~rich/courses/imgd404x-c11

Databases

• Game Jam!

• www.healthgameschallenge.org

• Let’s Move Campaign - 61

• www.letsmove.gov

• www.appsforhealthykids.com

www.HealthGamesResearch.org

• Conferences & events - 73

• Games - 336– Nutrition - 76

• Organizations - 526

• Publications - 410

• Resources - 2

Who Is Developing?

• Private nutrition education firms

• Government

• Colleges and universities

• Food boards

• Health organizations

• Food companies

Private Ventures

• Nerdel• Playnormous• Nourish Interactive• FoodnMe• Fitter Critters• Creature 101

Nerdel

Playnormous

Smash Your Food

www.foodnme.com/smash-your-food

Fitter Critters

Creature 101

Kidscom

Max on Snax

• www.MaxonSnax.com

• Mix and Max Memory

Social Sites

• Togetherville

• Facebook– Farmville– Café World– Restaurant City, Chef Jamie Oliver 2011

MyPyramid.gov

Blast Off

www.mypyramid.gov/kids/kids_game.html

CDC www.BAM.gov

EPA

www.epa.gov/safewater/kids/flash/flash_matching.html

ADA

www.eatright.org/NNM/content.aspx?id=5334

Cooking MamaWii and iPhone app

• Stir

• Chop

• Peel

• 75 recipes

iPod Touch and iPhone

• Fruit Ninja• Food Focus• Eat This, Not That• Okinawa• Fruit • Fruit House• Diet Defense

Let’s Play Eat This Not That

• Book Series app

• David Zinczenko

• 5 game apps

Architecture - Extrinsic

• Flow- magic, fun, story, challenge, skill• Original, but familiar• Substance, content• Hook• Art• Reward • Sound • Gameplay, re-playability

www.HealthGamers.com

Architecture - Intrinsic

Urgent optimism

Positive empowerment

Self motivation

Productive challenge

Social bonds

Accomplishment, meaning

Jane McGonigal, Reality is Broken

Architecture - Lieberman

“Behavior change, not just knowledge gain”

Avatar research review

Architecture -Sawyer

“Think globally. Make games that reach as many people as you can.”

Archimage.com 2011

Behavior Theory

• Stages of Change

• Health Belief

• Theory of Planned Behavior

• Theory of Trying

• Self efficacy

Community Nutrition in Action, Boyle & Holben

Behavior Theory

• 3% of studies mention theory

• Schon- action reflection

• Kolb

• Benner-effects of previous experience

• Kirkpatrick

Eric Bauman, PhD

Tools• Sensors• Diaries & Logs• EHR connection• Photography• Share• GPS• Accelerometer• Camera• Voice recorder

Tools• Wolframalpha• Google Goggles• Simulation software• Barcode readers

Standards

• Evidence based practice• Safe• Age appropriate• Gender appropriate• Fun• Effective• Reach

ComparisonsShort Play Long Play

Short lifespan Eat This, Not That

Fuel Up to Play 60

Food Focus

Playnormous.com

Mix & Max

Cooking Mama

Long lifespan Café World

Creature 101

Fitter Critters

MeYouHealth.com

SCVNGR.com

Foodie Hunts

ComparisonsFood choice

Food content

Shop Cook

wellness FFF

Fitter Critter,

Creature 101

Eat This, Not That

Cooking mama

disease

pregnant

infants

toddlers

preschool Max

tweens Lunch Crunch

Creature 101adolescents

ComparisonsCalorie spent

Food swaps

Sodium

Calcium

wellness Wii fit

Monumental

Eat This, Not That

disease

pregnant

infants

toddlers

preschool CMU- Fred Rogers

tweens

adolescents

ComparisonsTriggers Health Ed Nutr

assessJunkfood

wellness Wii fit

Monumental

Eat This, Not That

disease My ‘lil Coach Nanoswarm

Escape Diab

Coke, BK, Oreos, McD

pregnant

infants

toddlers

preschool CMU- Fred Rogers

tweens

adolescents

Opportunities

• Wellness & prevention• Disease education & management• Professional education• Patient education• Various ages & genders• Nutrition assessment• Cultural diets

Opportunities

• Gardening• Shopping• Cooking• Community challenges• Local, state, national, global• Schools• Businesses• Telemedicine• Sensors

Barriers

• Costs• Time• Nutrition is complex• Research evidence• Various platforms• Finding talent• Software

New Tech

Research

• Cornell - http://idl.cornell.edu • MIT- www.educationarcade.org • USC - Trainer, #1 game www.davidvillatoro.com/games/trainer • UCSB - www.healthgamesresearch.org • NMSU- www.learninggameslab.org • MSU - www.seriousgames.msu.edu • Carnegie Mellon - entertainment lab

Research

• Harvard• Northeastern• U Wisconsin• Baylor• Columbia• East Carolina U• Yale• Penn State• Arizona State

Costs• Some government funding• Some private funding• Some insurance companies• Other countries???• Alliances - NGO & private• SNAP ed• Product sponsors• Ads• Curriculum • Research project

Who is Paying?

Government• NIH/SBIR grants• Military• CDC• USDA• DHHS• EPA

Who is Paying?

Foundations

• RWJF

• Joan Cooney Ganz

Who is Paying?

Food Boards

• Produce for Better Health

• National Dairy Council

Needs• Spread the word• Standards • More quality research

– Monetize– Donate

• More sensor technology• Platforms standardized• Reach globally• Fill the topic gaps• Databases

– Student help, colleges– VC

Resources

• G4H Nutrition Playbook

• Speakers

• Standard ppt

• Bibliography

If I Had a Magic Wand

• Work would be play

• Learn through games

• Nutrition games in every language

• On every platform

• To solve every nutrition problem

• Around the world

Let the nutrition games

begin!

Catherine Frederico

• CF@NutritionVision.info

• www.FoodFocusArcade.com

• @ NutritionVision