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GUIDELINES for CREATING

EFFECTIVE MEDIAGUIDELINES for CREATING

EFFECTIVE MEDIA

Kathleen Maher ©

HEN USED Effectively, Media . . . Gets your point across

Aids retention of information

Frames ideas

Changes the pace

Increases audience participation

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TECHNICAL SUPPORTTECHNICAL SUPPORT

Projected images 35 mm slides computer displays video Flip Charts Posters

SELECT A FORMAT Match the Medium to Objectives

James Slaughter@ EUH

James Slaughter@ EUH

Reserve audiovisual equipment when reserving the classroom

Confirm compatibility and file size

Arrange for test if needed

Bryan Richardson @ CLHBryan Richardson @ CLH

TESTING, TESTING, 1-2-3

LEARNING RESOURCE CENTER

RESERVATIONS& Self-directed learning

Classrooms Audiovisuals Technical support Staff and patient education resource materials

Establish logical sequenceCreate rhythm

StreamlineDivide content

Use key words or phrasesUse parallel punctuation

oRGANIZEAllow enough time

E Emory Healthcare logo Goudy and Univers

Serif & San SerifLimit use of decorative typefaces Business and science visuals vs. the

“look” of advertising

MORY HEALTHCARE Identity program & typefaces

Thirty-five words or less per visual

Titles 24 point or larger Six words in title

Body text 18 point or larger Eight or less lines of text

AVOID ALL CAPS

Style attributes Bold, Italics, and color . . .

LEGIBILITYAvoid the wall of type

OLOREstablish consistent palette

Limit to 3 colors per visual Provide “rests” with blank space Create contrast

Light type on dark background See our Intranet website to download

PowerPoint Use color to create sections

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STATISTICSSimplify

Plan graphics rather than tables of data

Bar graphs to compare volumes

Pie graph to show parts making up whole

Line graphs to denote trends or changing relationships

San serif labels

GRAPHICS“Every word was once a picture . . . ”

*William Blake

Three roles of visuals Attention

Explicate

Retention

Synthesize your main points Provide the audience a cue to follow

Clip art file Digital or scanned images Illustration - strong/bold lines Human face - most compelling

image Useful analogies Visual literacy - see Intranet

website

GRAPHICS“Every word was once a picture . . .”

*William Blake

MULTIMEDIA

Drew ImhulseDrew Imhulse

Multimedia presentations and courseware

Inter/Intranet accessible centers Traditional formats With enough drive you can insert video clips

REPROGRAPHICSREPROGRAPHICS

Collect those useful images

Copyright Issues Obtaining permission Understanding the “fair use act” webclipart.miningco.com

Three dimensional object can be scanned

EDUCATIONAL EXHIBITSEDUCATIONAL EXHIBITS

Poster Session Requires 3 weeks to produce

Provide data and diagnostic images asap Edit abstract rigorously

Follow scientific method when developing elements

MEDICAL ILLUSTRATIONMEDICAL ILLUSTRATION

Choose illustrations Choose illustrations with clean bold lines.with clean bold lines.

PATIENT PHOTOGRAPHYPATIENT PHOTOGRAPHY

ONFIDENTIALTherefore, no examples

All patients must sign a releasePhotography/documentation

scheduled around patient care

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PATIENT EDUCATIONPATIENT EDUCATION

EDUCATIONAL MEDIAEDUCATIONAL MEDIA

404-686-2637EdMedia.emory.edu

404-686-2637EdMedia.emory.edu