future of greeting cards in india

FUTURE OF GREETING CARDS IN INDIA

Presented by: Ravi Rishab

PrabhjotPiyushRitu

ManuSurbhiAnkur

Zeeshan

IN WORLDHERCULES CARDSATLAS CARDSSNAPADOO CARDS

IN INDIAITCArchiesHallmark

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HISTORY Oldest and most widely accepted

holiday customs in the United States. By the early fifteenth century,

handmade paper greeting cards were being exchanged in Europe.

The first known greeting card, a valentine, can be traced back to 1415

The first modern greeting card was actually for Christmas; it appeared in London in 1843

Between 1855 and 1879, Howland’s Valentine’s Day cards

RISE OF THE COMMERCIAL INDUSTRY

A small lithographic business near Boston in 1856.

During the early 1870’s, Prang began publishing deluxe editions of Christmas cards

In 1875, he introduced the first complete line of Christmas cards to the American public

Prang’s cards reached the height of their popularity during the early 1890’s

Between 1890 and 1906, there was a marked decline in U.S. greeting card production.

By the early twenty-first century, two American card manufacturers, Hallmark Cards and American Greetings, had become the largest producers of greeting cards in the world.

By the 1950’s, the studio card appeared on the scene to firmly

During the 1980’s, alternative cards began to appear that did not honor any particular holiday but rather an event in a person’s life.

During the early twenty-first century, U.S. consumers purchased approximately 7 billion greeting cards each year.

GREETING CARD STATISTICS

Women purchase 80% of all greeting cards. Men spend more on a single card than

women. Average retail greeting cards range from

$2.00 to $4.00 (specialty cards higher). The average person receives 20 cards. 90% of American households purchase

greeting cards. The average household buys 30 cards.

ESTIMATED SIZE OF THE GREETINGS CARD MARKET Rs. 250 crores in terms of consumer

spend. The unorganized sector in the greeting

card market would be close to 40%.  the organized sector is better placed

commanding 60% market share.  The two large international greetings

brands viz Hallmark and American Greetings 

American Greetings has a licensing arrangement with Archies while Hallmark has an agreement with Vintage cards. 

A NEW AVATAR E-CARDS Greeting Cards have taken a new avatar

in this present age of Internet technology.

Advancement in the technology that began in 1990s has lead to a further growth in card industry.

E-cards are available for Birthdays, anniversary, Christmas and a host of other occasions. 

EXECUTIVE SUMMARY

GREETINGS CARDS MARKET IS GROWING AT AN IMPRESSIVE RATE

DRIVERS & CHALLENGES-SUMMARY

TRENDS-SUMMARY

COMPETITION-SUMMARY(1/2)

GREETING CARDS PLAYER IN INDIA

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THE FUTURE OF GREETING CARDS Industry growth is anticipated By 2015, the global greeting card market is

forecasted to surpass $30.4 billion per year. 

However, like so many other printing products, new technologies like e-cards, reduced birth rates, smaller family sizes and the capacity for people to generate their own cards are having an impact on sales.

Success and growth in the future will depend upon innovation in product design.