future broadcasting - what will be expected

Future Broadcasting-What will be expected?

2015. 3. 26.

서울과학기술대학교

전자IT미디어공학과

박상일

Is watching TV your daily routine?

Viewer: Trend

The trend has changed!

I can watch TV whenever/wherever I want!!

Viewer : New Trend

Interactive Real-time mobility

What will be the next trend of broadcasting?

Better resolution: better TV?

Black&WhiteTV Color TV HD TV UHD TV

Analog TV Digital TV

Comparison of Resolutions

~440*486px 1920*1080px 3840*2160px

UHD Display

cheaper, bigger, higher, faster !

New experience

3DTV & Surround sound will be applied

to broadcasting?

New experience - Problems

• Not comfortable

• Not convenient

• Not adjustable

• Not realistic

• Not cheap ;)

New experience - candidates

• VR Experience

• Drone

• Free-view point TV

VR Experience

Samsung – “Project beyond”

Drone

Parrot – “Bebob drone”

Applied Technology

Google – “Video Stabilization on YouTube”

Applied Technology

Oculus VR – “Image geometry correction”

Free-view point TV

Space Recall – “Free View-point Project”

Futuristic TV

Microsoft – “HoloLens”

NEW SERVICE MODEL

What did we learn from Alibaba ?

iTunes: get music onto iPod

SAP: execute ERP systems

Facebook: connect related people

Smart grid: capture power source and route

Nike Fuel: enhance your exercise experiences

The business system must provide :Service on Demand, 3rd party access and governance

TO BE A PLATFORM BUSINESS

Platforms have opennessBut should not easy others to follow

Platforms have diversity.Functional similarity makes a variety of platforms

Can Barbie Doll be a platform?

Can Barbie Doll be a platform?

- The Oxford Handbook of Innovation Management

by Annabel Gawer , Michael Cusumano

BUSINESS VALUE CHAIN in Coffee

Anything can be a Platform

Roasting COFFEE Customer

Green-been Purchase

Coffee Farm

www.RoastingBarn.com

Packaging

NEW SERVICE MODELS

Uber taxi

NEW SERVICE MODELS

Air BNB

NEW SERVICE MODELS

Oculus Rift

NEW SERVICE MODELS

SOCAR Car sharing

ALL THINGS DIVERGED

is tied by Platform!

FREE(will be)

(or soon)

Question?

Content is the KING, is it ?

Internet (Network)

Devices

Time

Contents

DIVERGENCE ERAWhat will be expected for the future broadcasting?

Thank you

Free slide Download @ http://goo.gl/7uLLrS