fundraising walks & runs - tips and tricks to help them evolve
Post on 19-Oct-2014
318 Views
Preview:
DESCRIPTION
TRANSCRIPT
Sarah May sarahmay3@gmail.com
But one that has evolved considerably over the years
Any cause can have a fundraising walk or run…
NOT A NEW IDEA…
Sarah May sarahmay3@gmail.com
EVEN ONE SAVING CATS!
Sarah May sarahmay3@gmail.com
Scotiabank Toronto Waterfront Marathon
$22,000 raised
5K TORONTO CAT RESCUE TEAM 2013
Small charities that can’t afford to host their own event can
participate in bigger marathon
events
Sarah May sarahmay3@gmail.com
Logistics are covered by the sponsor – Scotiabank in this case.
Registration fee: $850
Sarah May sarahmay3@gmail.com
ARTICLE: “PARTICIPANTS’ TIPS FOR RACE FUNDRAISING SUCCESS”
(PART I & II)By Heather Burton, Stacy Dyer and Stacey Miller
Published April 18 th, 2011 in Hilborn
KEY: Turn participants into ongoing supporters both for this event and for the cause
Part I:http://charityinfo.ca/articles/raceparticipant_tips Part II:http://charityinfo.ca/articles/race-fundraising-success-tips-2
Sarah May sarahmay3@gmail.com
ORGANIZATION, TIMING, LOCATION
Provide event details well in advance & a detailed orientation package
Spring & Fall are the popular seasons for these events + weekend mornings. Don’t book on the same day as a similar event. Do your research!
Location should be accessible by transit; should have parking
Scotiabank Waterfront: “Flat and Fast”
Sarah May sarahmay3@gmail.com
Offer different diffi culty levels & accessibility Scotiabank Waterfront: Marathon, Half-Marathon, 5K THS Paws in the Park: 5K regular or 1K for senior
dogs and/or people
FAMILY-FRIENDLY – ACCESSIBLE
Common start and finish line for all levels of difficulty
Sarah May sarahmay3@gmail.com
In Marathons people care deeply about their finish time – make sure appropriate technology is used!
Scotiabank Waterfront: evolved from shoelace chips to bib chips
Be certified by Athletics Canada or Run Canada
MEASURE ACCURATELY
Sarah May sarahmay3@gmail.com
The days of paper pledge forms are quickly fading, but should still be available.
35% of our funds raised this year were cash/cheques and NOT online.
Easy online registration is a must
Make use of the technology: STWM uses Artez THS Paws in the Park uses
AKA Raisin
EASY REGISTRATION
Sarah May sarahmay3@gmail.com
WebsiteSocial MediaMass emails TV, Print & Radio Ads in running
stores
MARKET EFFECTIVELY
Tip: Provide participants with
profile and banner photos that they can use on their Facebook profiles
Sarah May sarahmay3@gmail.com
Prizes Goodie bagsT-Shirts Competition
INCENTIVES
Sarah May sarahmay3@gmail.com
1. Race Start Excitement
2. Quench the Thirst, Motivate the Soul
3. Celebrate Success
4. Feed and Water!
HOW WILL THEY REMEMBER THE EVENT?
Sarah May sarahmay3@gmail.com
HOW MANY IS TOO MANY?
Is the walkathon market becoming too saturated?
Sarah May sarahmay3@gmail.com
By Karen KotzenPublished May 24th 2011 in Charity Village It’s about more than the money
Acquire new supportersBuild awareness
Unlike the previous article this one asks the question, is the
“walkathon market” becoming too saturated?
“WHY RUN WHEN YOU CAN WALK? THE EVOLUTION OF WALKATHONS”
Sarah May sarahmay3@gmail.com
Although it may seem like there are endless numbers of walks and runs, they each speak to different passions. People
usually participate in a walk because they feel personally connected to the cause. Tap into the right audience and
you will not need to worry!
THE ARTICLE SAYS NO!
Sarah May sarahmay3@gmail.com
Is the market becoming too saturated?
WHAT DO YOU THINK?
Sarah May sarahmay3@gmail.com
*Do you think that big marathon events such as the Scotiabank Marathon have enough of a
focus on charitable fundraising? (keep in mind, they pay to have big names run in their events)
*For those of you who have participated in walkathons, marathons and other
“–athons”, were you a satisfied participant? Did you continue to support the organization?
MORE QUESTIONS
Sarah May sarahmay3@gmail.com
http://charityinfo.ca/articles/raceparticipant_tipshttp://charityinfo.ca/articles/race-fundraising-success-
tips-2
http://www.torontowaterfrontmarathon.com/en/index.htm
http://torontohumanesociety.akaraisin.com/Paws2013 http://my.e2rm.com/TeamPage.aspx?teamID=391000&
langPref=en-CA
https://secure.e2rm.com/registrant/search.aspx?eventid=119960&langpref=en-CA&referrer=http%3a%2f%2fwww.terryfox.org%2fDonate%2fDonate_to_a_Participant_Team_or_Event.html
https://charityvillage.com/Content.aspx?topic=Why_run_when_you_can_walk_The_evolution_of_walkathons&last=141
SOURCES
top related