fullsix fullsights june 2015

jun 15

?The FullSIX team compiles every month the most

impressive digital communication contents

Specially thought to inspire and share conclusions

Insights, data and trends; knowledge to be able to

question and build

Innovation in technology, strategy, media, message

and execution

Stories and experiences created to connect brands with people

Owned spaces where brands interact with

their target

Conversation and content created and thought to be

consumed and shared

#01BRAND KNOWLEDGE

DIGITAL TRANSFORMATION

40% of business will disappear within the next 5 years for not having

adapted to the digitalization

THE DIGITALIZATION IS NOT GOING TO

STOP, IT’S IN YOUR HAND TO MAKE IT WORK FOR YOUR

BRAND

#02BRAND KNOWLEDGE

DIGITAL MEDIA, WILL ALLOW TO IMPACT

THAT TARGET IN THEIR ORIGIN MARKET

LUXURY MARKET

9 out 10 Chinese traveling to Spain come with their “Shopping List” ready

#03BRAND INNOVATION

STUDY YOUR USERS’ BEHAVIOR AND WORK

TO INCLUDE (THE USAGE OF) YOUR PRODUCTS IN THEIR DAILY ROUTINES

SKINFOOD + NZBCF BREAST CREAM

A moisturizing cream is developed for female breasts. With its daily

application, breast cancer symptoms will be able to be detected

APPROPRIATE THE VALUES AND ASSETS OF

YOUR BRAND, TAKING THEM TO THE EXTREME IN DIFFERENT TERRITORIES

SAMSUNG THE SAFETY TRUCK

To reduce the risks while overtaking a truck, Samsung installs cameras at the front and giant screens at the rear that show you if

vehicles are coming in the opposite direction

#04BRAND INNOVATION

#05BRAND ACTIVATION

WILL YOUR STORY END UP IN YOUR

PRODUCT’S USAGE?

KLEENEX UNLIKELY BEST FRIENDS

A video that tells the story of a disabled dog and his adventures

partner, that will make you burst into tears

SEIZE YOUR TARGET'S COLLECTIVE

IMAGINATIVE TO GATHER THEIR

ATTENTION

LEXUS HOVERBOARD

Slide is a Lexus project that will take to reality the dreams

of Back to The Future’s film lovers of having a flying skate

#06BRAND ACTIVATION

#07BRAND PLATFORM

APPLY CREATIVITY TO ALL THE

CONTACT POINTS WITH YOUR USERS

CANAL+ THE INTERACTIVE FORM

A register form with an interactive experience to try to reduce the high abandon

rates while registering

INTRODUCE THE SOLUTION IN THE

SAME PLACE WHERE THE PROBLEM IS

PUBLIC TRANSPORT VICTORIA DONATION POSTERS

Using their own means of paynment (Tube pass) they create a Mupi to donate those trips to an

NGO that helps young homeless

#08BRAND PLATFORM

SHOW YOUR PRODUCT

ATTRIBUTES VIA A RELEVANT

DRAMATIZATION FOR YOUR USERS

GILLETTE #LABANDERADELAHINCHADA

Kun Agüero answers via Twitter questions from Argentinean

fans, using a keyword activated through blows with a bowl

#09BRAND DIALOGUE

#10BRAND DIALOGUE

SOCIAL MEDIA ARE CROWDED WITH CONTENT THAT

USERS ALREADY LIKE

COCA COLA CHOOSE TO SMILE

A video created through user generated content which main characters are

children laughing. The objective, to reclaim more smiles in the world

WE USEtechnology in a creative way to develop experiences where brand and consumers interests coincide

WE INTEGRATEstrategy, creative and technology in-house to create digital communication campaigns, ecommerce platforms, CRM plans and social media strategies for top advertisers

WE AREthe largest independent digital communication group in Europe [+1000 people], and a team of 70+ in Spain

LET’S TALKIf you want to know everything we can do for your brand, please contact us

Javier Gómez de Quero del Castillo Managing Director

+34 91 298 27 30 javier.quero@fullsix.com

Bueso Pineda 12, 28043 Madrid

WWW.FULLSIX.ES

jun 15