from world-class content to conversion: how to think like a travel writer & blogger to attract...
Post on 18-Aug-2015
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How to think like a travel writer
& blogger…
…to attract more travellers
Great Content = Conversion
To be market leaders, operators need to move towards selling the experience (eg: marine life encounter), not the product (eg: reef tour), and this can only be achieved through having a great commodity (eg: The Great Barrier Reef) combined with exceptional product and service. TEQ Big Marketing Guide
Wellington, NZ
The River Kwai, Thailand
Glasgow, Scotland
Dalby, Queensland
Rabaul, PNG
Christchurch, NZ
Hearts & Minds
www.theglobalgoddess.com
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