from the vault: the best of the best

FROM THE VAULT:

THE BEST OF THE BEST

AUGUST 11, 2014

Presented by Sarah Beeskow Blay

CREATIVE COMMUNICATION

COMPENSATION

3C’s

CRETIVE

SALES BY CREATIVE TYPE

CREATIVE

CRETIVE

CRETIVE

CREATIVE

CRETIVE

#1 Goal = Conversion

CREATIVE

CRETIVE

CREATIVE

CRETIVE

CREATIVE

OFFERING DEALS MAKES YOU STAND OUT!

61%OF ACTIVE MERCHANTS

have had a dealin their lifetime

13%OF ACTIVE MERCHANTS

have uploaded a deal inthe past 30 days

CRETIVE

94%of people follow brands on Twitter to receive deals and offers (Compete)

83%have made an unplanned purchase

based on a promotion/coupon (Market Track)

83%of all digital coupon users will be using mobile coupons by 2015 (

eMarketer)

Mobile coupons have a

10%redemption rate, compared to  1% or less for traditional coupons (Juniper)

CRETIVEFree Shipping is KING

of Shoppers are more likely to shop where free shipping is available. (Deloitte.com)

CREATIVE

69%

CRETIVE$ off - Order is

CREATIVE

>$100

% off - Order is

<$100

CRETIVE

*2014 AffStat Report

COMMUNICATION

CRETIVE

COMMUNICATION

MERCHANTS WHO SEND NEWSLETTERS

NO50%

YES50%

CRETIVEAverage newsletter frequency = ONCE A

MONTH

COMMUNICATION

First Impressions: SUBJECT LINES

• AVOID – Help, Percentage Off, Reminder

• Specify What Is of Interest (don’t repeat yourself)

• < 50 characters

• Promotional Email? = Avoid ALL CAPS & !!!!!!!

COMMUNICATION

*MailChimp

COMMUNICATION

DIRECT CALL TO ACTION

USEABLE CONTENT

INDIVIDUAL CODE INCLUDED

CRETIVE

COMMUNICATION

STRAIGHTFORWARD

AFFILIATE INCENTIVE

ACTIONABLE

CRETIVE

COMMUNICATION

CRETIVE

7billion +By the end of 2014, the number of

mobile connected devices is expected to exceed # of people on

earth.

65%of emails were opened on smart

phone or tablet in Q4 2013 (U.S. Consumers Device Preference

Report)

80%of smartphone users say it is

extremely important to be able to read email on mobile.

(Constant Contact & Chadwick Martin Bailey 2013 Study)

75%of smartphone users are highly likely

to delete an email if they can not read it on a smartphone.

(Constant Contact & Chadwick Martin Bailey 2013 Study)

COMMUNICATION

*Website Magazine

5 TIPS: Mobile Friendliness

1. Mobile Call To Action =

2. Subject Lines: Mobile displays first 5 – 6 words

3. Copy should be shorter & large enough to read

22 px for Header

14 px for Non-Header

4. Mobile-friendly landing pages

5. Test! Make sure message displays correctly before

sending.

COMMUNICATION

MAKE IT PERSONAL

SHORT AND TO THE POINT

JOIN INCENTIVE

CRETIVE

*2013 AffStat Report

COMMUNICATIONCOMPENSATION

CRETIVE

COMPENSATION

COMMISSION SEASONALITY

CRETIVE AVG. COMMISSION

AVG. $ COMMISS/TRANS

AVG. GROSS SALE CATEGORY

17% $    15.79  $    93.44 Business

15% $       9.88 $    66.51 Health

15% $       6.87  $    45.55 Family

14% $       6.84  $    50.30 Education

13% $       2.21  $    16.67 Arts

13% $       5.14  $    38.24 Media

11% $       8.34  $    76.85 Finance

10% $       4.44  $    46.39 Accessories

9% $       5.08  $    56.86 Clothing

7% $       6.78  $    97.51 Sports and Fitness

6% $       8.52  $  136.33 Home and Family

6% $       2.54  $    41.30 Computers

COMPENSATION

CRETIVE

CRETIVE

COUPON CODE USED

COMPENSATION

Case Study One

CRETIVE

COMPENSATION

Case Study OneCoupon Codes Used

CRETIVE

COMPENSATION

Case Study One

Special Commission CreatedCode Promoted to Affiliates

CRETIVE

COMPENSATION

Case Study One

69% of Affiliates Used

CRETIVE

COMPENSATION

Case Study One

Triple WIN!

MERCHANT:Decreased

spend by 31%

CONSUMER:LucrativeDiscount

AFFILIATE:Commission Bonus

on 49% of Transactions

CRETIVE

COMPENSATION

Know Your Pubs

CRETIVE

10 Affiliates AVO > Program AVOTop Affiliate AVO = 83% higher than program AVO

COMPENSATION

Case Study Two

CRETIVE

COMPENSATION

Case Study Two

SALES GENERATING AFFILIATES

CRETIVE

COMPENSATION

Case Study Two

TOP HEAVY=TIME TO DIVERSIFY!

CRETIVEIncentivize based on what you need to grow

COMPENSATION

Case Study Two

CRETIVE

Top Earner Focused$x or x% for top Earner

COMPENSATION

Common Incentive:

Ineffective for Activation

CRETIVE

COMPENSATION

Personal Activity Goals• Increase conversion by .5% earn +2%

• Increase orders by 10% m/m, earn $100

• Generate your first sale, receive $20

• Join program – earn 2x commission for 3 months

CRETIVE

COMPENSATION

Placement Oriented• Generate 15 sales via seasonal banner, earn 2x commission

• Sell 7 Globes, receive $200 gift card

• $100 bonus for blog post featuring September best sellers

• Earn +5% on every sale using Code: FREESHIP

CREATIVE COMMUNICATION

COMPENSATION

3C’s

4th CCOMPETITIVE

C – you later!

For More Information:Sarah@ShareASale.com

WWW.SHAREASALE.COM