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1 confidential | ©2017 Sabre GLBL Inc. All rights reserved.

From Connected Intelligence To Digital Realities:

Major Trends In a Shifting Technology Landscape

Mark McSpadden

Director, Sabre Labs

2 confidential | ©2017 Sabre GLBL Inc. All rights reserved. 2

We explore how emerging technologies will impact the future of travel.

Sabre Labs

3 confidential | ©2016 Sabre GLBL Inc. All rights reserved.

Research Research Research Research

Explore

Experiment Share Experiment Share Experiment Share Experiment Share

Research Share

4 confidential | ©2017 Sabre GLBL Inc. All rights reserved.

5 confidential | ©2017 Sabre GLBL Inc. All rights reserved.

Conversational Interfaces

Digital Realities

Connected Intelligence

2017 Megatrends

6 confidential | ©2017 Sabre GLBL Inc. All rights reserved.

THE FUTURE IS ALREADY HERE —

IT’S JUST NOT EVENLY DISTRIBUTED.

— William Gibson, author and futurist

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CONVERSATIONAL INTERFACES

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POLL QUESTION

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searches on mobile (US) are voice searches

MAY 2016

1 in 5 ANDROID

Conversational

Interfaces are

heating up

Windows 10 desktop searches use voice

MAY 2016

1 in 4 CORTANA

of Millennials have used a Chatbot FEB 2017

BOTS

58%

10 confidential | ©2017 Sabre GLBL Inc. All rights reserved.

BY 2020, THE AVERAGE

PERSON WILL HAVE MORE CONVERSATIONS WITH BOTS THAN WITH

THEIR SPOUSE.

— Gartner Research

11 confidential | ©2017 Sabre GLBL Inc. All rights reserved.

SHOPPING SERVICE & SUPPORT MERCHANDISING

Conversational Interactions in Travel

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MESSAGE BASED INTERFACES

13 confidential | ©2017 Sabre GLBL Inc. All rights reserved.

MESSAGING APPS

GLOBAL MONTHLY ACTIVE USERS

14 confidential | ©2017 Sabre GLBL Inc. All rights reserved.

From this… …to this… …now this.

Evolving smartphone engagement

15 confidential | ©2017 Sabre GLBL Inc. All rights reserved.

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17 confidential | ©2017 Sabre GLBL Inc. All rights reserved.

Meet Sabre Labsie

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VOICE BASED INTERFACES

Image: Google

19 confidential | ©2017 Sabre GLBL Inc. All rights reserved. Image: Wynn Las Vegas

20 confidential | ©2017 Sabre GLBL Inc. All rights reserved.

Shopping without a

screen is hard.

21 confidential | ©2017 Sabre GLBL Inc. All rights reserved.

ALEXA,

PLAY FROZEN

— Claire, Age 7 — Lauren, Age 6

— Evelyn, Age 2

Almost Every Day

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DIGITAL REALITIES

23 confidential | ©2017 Sabre GLBL Inc. All rights reserved.

Digital Realities

in Travel

Inspiration/Retailing

Entertainment

In-trip information

Training/Maintenance

Image: Marriott.com

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VIRTUAL REALITY

Image: McDonalds

25 confidential | ©2017 Sabre GLBL Inc. All rights reserved. Image: United

26 confidential | ©2017 Sabre GLBL Inc. All rights reserved.

27 confidential | ©2017 Sabre GLBL Inc. All rights reserved. 27 Image: nationalgeographic.com

AUGMENTED REALITY

28 confidential | ©2017 Sabre GLBL Inc. All rights reserved. Image: Google Translate

29 confidential | ©2017 Sabre GLBL Inc. All rights reserved. Image: Pokémon Go

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MIXED / MERGED REALITY

Image: Microsoft

31 confidential | ©2017 Sabre GLBL Inc. All rights reserved.

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33 confidential | ©2017 Sabre GLBL Inc. All rights reserved. Image: Japan Airlines

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CONNECTED INTELLIGENCE

35 confidential | ©2017 Sabre GLBL Inc. All rights reserved.

• Internet of Things (IoT)

• Big data

• Machine learning

• Deep Learning

• Artificial Intelligence

• Neural Networks

• Smart sensors

• Connected Home

Connected Intelligence

Terminologies

36 confidential | ©2017 Sabre GLBL Inc. All rights reserved.

Connected Intelligence

Image: Nest.com

Algorithms + + Data & Sensors Connectivity

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POLL

38 confidential | ©2017 Sabre GLBL Inc. All rights reserved.

CONNECTED DEVICES TODAY

Growth of

Connected Devices

10bn ALMOST

BY 2020

5x

39 confidential | ©2017 Sabre GLBL Inc. All rights reserved.

Big Data and Aviation

Image: GE

Newer engines have

thousands of sensors

and generate 5-10TB

of data per day.

40 confidential | ©2017 Sabre GLBL Inc. All rights reserved.

• Increase staff efficiency

• Provide operational insights

• Track movement of people and things

Connected Intelligence

In Travel

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INDOOR LOCATION

Image: Navvis.com

42 confidential | ©2017 Sabre GLBL Inc. All rights reserved.

Moving Indoors

Proximity-based

location

vs.

Precise indoor

location

Image: neioo.io

43 confidential | ©2017 Sabre GLBL Inc. All rights reserved.

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AUTOMATION & ROBOTICS

Image: hbr.org

46 confidential | ©2017 Sabre GLBL Inc. All rights reserved. Image: Savioke.com

47 confidential | ©2017 Sabre GLBL Inc. All rights reserved. Image: carjam.tv

48 confidential | ©2017 Sabre GLBL Inc. All rights reserved. Image: spacex.com

49 confidential | ©2017 Sabre GLBL Inc. All rights reserved.

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