from computer to community: how to make your social media more human (by scifri)

Brandon Echter@bechter

The Science Friday Initiative@SciFri

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Generic

Why don’t these tweetssound human?

BoringDisconnected

To make your organization sound human, you must make your organization into a human.

Social Media PersonaThe anthropomorphized version of your organization.

If your org was a human, what human would they be?

The persona is not, and should not, be a specific, high-profile person from your organization.

Science Friday is…

…the really excited person at a dinner party who wants to tell you about this cool thing they learned.

Who do you want to reach?What is your goal?

Write down a short phrase that describes that group.

Use that as a baseline.…but let’s get more specific.

1. What are some adjectives that describe your organization? Come up with at least three.

2. Using those adjectives, what are some of the hobbies (that are unrelated to your mission) that this person would have?

3. What are their demographics? Are they male, female, or is it not important? How old are they?

4. Where is the most likely place you would run into this person? Where would they most likely be on a Wednesday night, after work?

5. Is there a quote you can imagine them saying?

6. How would you describe this person to a friend at a party?

My friend ___________ is…

…the _____________ at the _____________ who wants _______________.

SHARING TIME!

Brandon Echter@bechter

The Science Friday Initiative@SciFri