freshly picked
Post on 12-Apr-2017
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Chris PhilcoxAmelie Thomas
Elena Fernandez MartinGreta Mykolaityte Riaubiene
About us
Age 25-45 Pro-active healthy lifestyle.Customer is in control – Pay per use or sets up standing order.
Daily, weekly, monthly delivery choices (FREQUENCY OF ORDERS)
Website
Website
DM Strategy - EMAIL
• Automatic confirmation of order.• Newsletter.• Seasonal offers (eg. Wimbledon strawberries)• Vouchers/offers.• Opt in/Opt out option.• Obtaining client list from similar companies
(Graze, Holland and Barrett).
DM Strategy – Mobile Marketing
Social media strategy
• Post pictures of our local farmers picking up fruit and vegetables, then uploading them in lorries (“Behind the Scenes”)
• Do a spotlight on a special vegetable/fruit of the season: recipes you can create with them (cold and hot dishes, raw recipes, juices and smoothies)
• Ask customers to share photos of the dishes they made with our fruit/veg and make this a weekly competition to win a crate.
• Use food trends to our advantage, like the raw diet trend, and try to get a collaboration with bloggers who advocate that type of diets, like “Ella from Deliciously Ella.”
On Facebook:
A post every two days.
Our Facebook page
At least three tweets a day.On Twitter:
• A good balance between promotional tweets, great content tweets about the food industry that are of interest/use to the followers, and tweets that engage the customers even more like competitions etc.
• Use of hashtags and encouragement to RT/reply etc.• If we have the time and the resource, proactive tweets to find potential
customers, looking at keywords used and lists of followers of competitors...
On YouTube:
• Videos of Behind the Scenes• Recipes filmed and maybe collaborations with famous foodie
bloggers/chefs.
A video a week.
Our Twitter page
DM Strategy - Building Traffic
Natural Optimization
Metadata
External Link
Internal link
Paid Search Engine Optimisation
DM Strategy - Building TrafficNatural Search Engine Optimisation
– Metadata<head>
<meta http-equiv="Content-Type" content="text/html; charset=utf-8"/><meta name="viewport" content="width=device-width" /> <meta http-equiv="X-UA-Compatible" content="IE=edge" /><meta http-equiv="Content-Language" content="en" /><header id="header"> <div class="l-pageWrapper hdSimple"> <h1 class="hdLogo">
<a class="freshlypicked -logo" <meta name="title" content= Freshly Picked – fresh vegetables and fruit delivery to your
door /><meta name="description" content=" Organic fruit & vegetables delivered to your front
door." /><meta name="keywords" content=" organic, fresh, fruit, vegetables, veg, delivery,
recipes, nutrition, diet, vegan, vegetarian, hamper, hand-picked, eat healthy " /><meta name="robots" content="index,follow" />
– Internal Link
– External Link: http://www.hollandandbarrett.com• http://www.nfuonline.com/home/ etc….
DM Strategy – SEOPaid Search Engine Optimisation
Focusing on Google Adwords
Campaign 1:
Brand Awareness
Campaign 2:
Seasonal Offers
Ad Group 2Ad
Group 1
Ad Group 1
Wimbledon Strawberries
Freshly Picked
Halloween Pumpkins
Our Account on Google
DM Strategy – SEOGoogle Adwords
Freshly PickedSearch Network only – All featuresUnitedKingdom/London, English Adwords will set our bids to maximise clicks within target budget: 10 pounds per dayStandard, display ads evenly over timeMonday to Friday, 12 hours (9 am – 9 pm)Optimise for clicks
KeywordsFresh Fruit, Fresh Vegetable, Freshly picked, Organic Fruit, Organic vegetable,Vegetable delivery, Fruit delivery, Delivery fresh food, How eat healthy,Recipes fresh, Nutrition fruit, Diet fresh, Vegetarian food delivery, Farm supplier, Choose fruit, Choose vegetable
Campaign 1: Brand Awareness
Delivery Fruit & Vegeteble HeadlineOrganic fruit & vegetables Description line 1Delivered to your front door Description line 2 www.freshlypicked.co.uk Display
URL
DM Strategy – SEOGoogle Adwords
Delivery Fruit & Vegeteblewww.freshlypicked.co.ukOrganic fruit & vegetables Delivered to your front door
DM Strategy - Affiliates
• Offers on food websites.• Collaboration with healthy
bloggers, writers and nutritionists (e.g. Sarah Wilson or Ella from Deliciously Ella).
CRM
• Questionnaire for new users.• Order History (re-order option = quicker and
more convenient)• Multiple address options. • Curator with recipes/forums/youtube/reduce
waste ideas and encouraging interaction with us.
Analysis of Freshly Picked’s performance
Ratings of all products.
Define Strategy /Update Mesure
KPIs
Optimize /Focus on GoalsImproved
Fix it
Analysis of Freshly Picked’s performance
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