forte holding
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«FORTE»Trading House
«FORTE PROM»
«FORTE»Commercial and Industrial Holding
Trading companyThe importer of all the
products
Manufacturing company in Russia
«KASKAD» Group of
companies
«KASKAD»
Group of
Companies
Year of
establishment:
2006
Year of
establishment:
2005
Year of
establishment:
2010
Staff:
120 people
Staff:
12 people
Staff:
More than 60
people
«FORTE PROM»«FORTE»
Trading House
Corporate Structure «FORTE» Trading House LLC
Sales
Department
Marketing
Department
Juridical
DepartmentHR Department
Commercial Director
Sales Chief Sales Chief Sales Chief
Financial
Management
Technical
Support and
Service
Department
ITE and CRM
department
Financial
Department
Accounting
Department
Financial Director
Warehouse
Group of sales
managers
Regional and
Territorial
Representatives
Group of sales
managersGroup of sales
managers
Regional and
Territorial
RepresentativesRegional
Representatives
- Trading
Representatives
- Merchandiser
- Trading
Representatives
- Merchandiser
Sales Chief
Group of sales
managers
Regional
Representatives
Group of
Merchandisers
Direction: climate
equipment
Department of network client
services
Direction:
heating, water supply
President of the Company
- Gas flowing and Electric storage water heaters
- Aluminum and bimetal radiators
-Wall hung gas boilers
- Pumping equipment
-PPR pipes and fittings
Trademark «Oasis» (middle price segment):
Trademark «Akvilon» (middle price segment):- Air conditioners and climate equipment
Brand Portfolio:
2
Company own
trademark
Manufactured in
China
Oasis Akvilon
5
Company own
trademark
Manufactured in
China
Trademarks«Mimaks», «Konord», «Dani», «DeLuxe», «Nord»-Floor gas boilers
- Gas and electric stoves
Distribution
6
HALSEN
1
Company own
trademark
Manufactured in
Russia
Trademark«HALSEN» (premium segment):
- Aluminum radiators
- Gas flowing water heaters
Monlan
4
Company own
trademark
Manufactured in
China
Trademark «Monlan» (economy price segment):
Trademarks of
Russian and
Ukrainian
manufacturers
Company own
trademark
Manufactured in
China
3
Zerten
Trademark «Zerten» (economy price segment):
- Aluminum radiators
- Gas flowing water heaters
- Gas flowing water heaters
Gas Flowing Water Heaters «Oasis»:
Standard Series
Glass Series
Turbo Series
Electric storage water heaters «Oasis»:
Round series (standard)
Steel SeriesPlain Series
Small capacity water heater
Wall hung gas boilers
PPR pipes and fittings
Aluminum and bimetal radiators
Pumping equipment
"Oasis" products for heating and water supply systems:
Cooker hood
Household appliances "Oasis" :
Gas Flowing Water Heaters
Trade mark «ZERTEN»
Aluminum and bimetal radiators
Trade mark «ALECORD»
Trade mark «HALSEN» oriented on products which the company produce/assemble in Russia on its own factories
Aluminum radiators Gas flowing water heaters
«Monlan» - private mark, created specially for network clients of DIY format
Алюминиевые радиаторыAluminum and bimetal radiators
Gas Flowing Water Heaters
Air conditioners
Floor standing and table fans
«Akvilon» Climate Equipment
Products of Russian and Ukrainianmanufacturing plants:
Floor gas boilers:
Mimax Konord Dani
NORD
Gas and electric stoves:
DeLuxe
New product projects:
- Widening of current line of wall hung gas boilers «Oasis» by models with powers 13 and 16 kw and with new comprehensive system of smoke exhaust;
- Adding of the model 1,6 to the assortment line of gas meters;
- Widening of pumping equipment assortment by submersible pumps «Oasis»: model range will be represented by 3 types of submersible pumps -vibration, drainage and deep-well pumps;
-Renewal and widening of current model range of "Oasis" Jet pums, updated model line will contain 9 models instead of 3
- Widening of assortment line of climate equipment «Akvilon» by heating equipment: oil heaters, convector heater, fan heaters.
Sales dynamics of main commodity items:
1,069,178
1,516,000
2,530,000 4,200,060
6,500,000
Total 2008 Total 2009 Total 2010 Total 2011 Plan 2012
Radiators, psc of sections
20,638 19,625
43,760
71,080
105,000
Total 2008 Total 2009 Total 2010 Total 2011 Plan 2012
Electric storage water heaters, pcs
68,511
48,757
76,507 110,200
145,000
Total 2008 Total 2009 Total 2010 Total 2011 Plan 2012
Gas flowing water heaters, pcs
At the TOP-2 suppliers of radiators in Russian Federation in its price segment;
At the TOP-2 among all companies on gas flowing water heater market;
At the TOP-4 of electric storage water heaters importers and manufacturers;
Takes 4% of the Russian market after beginning of business development in floor gas boilers
distribution.
According to Russian experts’ estimations «FORTE» Trading House
nowadays is :
Standard system of product distribution:
Product distribution
FORTE system of product distribution:
Importingcompany
Wholesaler
Wholesaler
Retail shop
Retail shop
Retail shop
Retail shop
Retail shop
Retail shop
Retail shop
Retail shop
Retail shop
Retail shop
Retail shop
Retail shop
Retail shop
Importing company
Retail shop
Forte provides direct deliveries to retail shops of its clients over the whole territory of Russia on the distance more than4500 km (!)
Wholesaler
Retail shop
Products of «FORTE» Trading House are represented in 50 regions of the Russian Federation
among more than 1200 clientsIt is about 2900 retail shops in the Russian Federation.
FORTE Regional representatives already work in such cities as :
Rostov-on-Don, Krasnodar,
Stavropol’, Moscow, Nizhny
Novgorod, Yekaterinburg,
Voronezh, Belgorod, Saratov,
Samara, Volgograd, Ufa,
Tula, Kursk, Bryansk, Kazan’.
«FORTE» Trading House continues the Company representatives takeout in
large cities
FORТЕ has arranged a special department for cooperation with network clients of international and federal level (DIY format) in 2011. Such as:
- LEROY MERLEN (19 hypermarkets in Russia Federation, with annual turnover 1,3 billion dollars)
- Castorama (19 hypermarkets in Russia Federation)
- K-RAUTA (13 hypermarkets)
- Baucenter (8 supermarket)
- Agava (12 hypermarkets)
- Stroylandiya (13 supermarket)
- and others
Forte offers to network clients:
Delivery of products under private trade marks;
Delivery of special requested products which brings mutual advantageous growth of
merchandise turnover not less than 10%;
Availability of merchandisers for consultations of customers regarding
products of the company in their hypermarkets.
Increase of sales due to network clients:
31%
69%
Radiatos (pcs sections)
sales to
network
clients
sales to
regional
clients
14%
86%
Gas flowing water
heater, pcs
sales to
network
clients
sales to
regional
clients
11%
89%
Electric storage water
heater, pcs
sales to
network
clients
sales to
regional
clients
22%
78%
Total sales, mln. RUB
sales to network
clients
sales to regional
clients
FORTE specialists consult all-comers including final customers both
for technical features of the equipment and service maintenance
questions. For this purpose was arranged special number
8-800-700-0098, phone call over the whole Russia is free of charge.
Contract conclusions with authorized service centers.
Today “FORTE” Trading house has contracts with more than
500 service centers within the Russian Federation
Spare parts availability for quick repair
Urgent situations solving
Holding of technical seminars
Marketing program is an integral part of the totalFORTE company operation with clients in regionsand named to provide an efficient salesvolume, encourage the development of theirbusiness and profit growth. It includes:
- Free catalogues, brochures extension, provision of decorative custom design for your customers and partners, brand banners at the outlets face/ shop windows;
- Carrying out rewards programs: monthly bonuses for retailers for commodity unit sold, different bonus issues for sales promotion either in retail or in wholesale direction;
- Providing a giftware for the final customer product promotion (a gift with «Oasis» product purchase);
- Joint participate in promo placement;
- Holding of trainee seminars for your customers, joint participate in conference management in order to make a product presentation, assistance in participation of specialized exhibitions;
- Discussion of any other campaigns as per Partner suggestion.
Marketing program
Competitive price formation;
Permanent presence of assortment / model range;
Promotional products;
Individual bonus programs;
Joint activities for product promotion.
High qualified regional representatives’ work;
Prompt decision of questions arising
Service maintenance of final customers;
Quick goods delivery to the customer warehouse to any place starting from 1 pcs of good;
Advantages in work with clients:
Forte Prom is a plant for die-casting aluminum radiators manufacturing.
The first parcel launch to the market of the Russian Federation is expected close to the end of spring 2012.
Dynamics of Import Product Volume «KASKAD» Group of Companies,
pcs of containers:
Dynamics of Proceeds from Product Sales "Forte" Trading House, USD:
$24,466,000
$21,543,000
$37,226,600
$59,100,000
$103,600,000
$0
$20,000,000
$40,000,000
$60,000,000
$80,000,000
$100,000,000
$120,000,000
Total 2008 Total 2009 Total 2010 Total 2011 Plan 2012
290
233
381
630
1,250
0
200
400
600
800
1,000
1,200
1,400
Total 2008 Total 2009 Total 2010 Total 2011 Plan 2012
Thank you for your attention!
FORTE team wishes your company a prosperous business!
Contact us:Tel. + 7 863 25 000 10
e-mail:
victoria@gk-kaskad.ruWeb-site:
www.tdforte.ru
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