formulasi corporate
Post on 27-Jan-2016
242 Views
Preview:
DESCRIPTION
TRANSCRIPT
1
Strategy Formulation:
Corporate Strategy
2
Corporate Strategy
Tiga Isue Kunci
Strategy direksional Strategy portofolio Parenting strategy
3
Strategi Direksional
4
Corporate Strategy
Directional Strategy: Orientasi pada pertumbuhan perusahaan
Ekspansi, status quo? Konsentrasi dengan industri saat ini,
diversifikasi kepada industri lain? Pertumbuhan dan ekspansi melalui
pengembangan internal atau akuisisi,merger atau aliansi strategik.
5
Corporate Strategy
Directional Strategy: Tiga Strategi utama:
strategies pertumbuhan strategies stabilitas Retrenchment strategies
6
Corporate Strategy
Strategi Pertumbuhan: Mekanisme External :
Mergers Transaction yang melibatkan dua atau lebih
perusahaan dimana ada pertukaran tetapi hanya satu perusahaan yang survives.
Akuisisi Pembelian perusahaan yang beroperasi berdasarkan
perusahaan yang mengakuisisi Alliansi Strategi
Kerjsama antara dua atau lebih perusahaan untuk mencapai tujuan strategik yang saling menguntungkan.
7
Corporate Strategy
2 Basic Growth Strategies:
Concentration– lini produk utama di satu industri
Diversification– Lini produk pada industri lain
8
Corporate Strategy
Basic Concentration Strategies:
Pertumbuhan Vertical
Pertumbuhan Horizontal
9
Corporate Strategy
Concentration:
Vertical growth
Integrasi Vertical Full integration Taper integration Quasi-integration
integrasi kebelakang
integrasi kedepan
10
Corporate Strategy
Basic Diversification Strategies:
Diversifikasi konsentrik
Diversifikasi konglomerat
11
Corporate Strategy
Diversification:
konsentrik:
Pertumbuhan pada industri yang berhubungan
Mencari sinergisitas
12
Corporate Strategy
Diversifikasi:
konglomerat:
Pertumbuhan pada industry yg tidak berhubungan
Perhatian utama pada pertimbangan keuangan
13
Corporate Strategy
InternationalEntryOptions
ExportingLicensingFranchisingJoint VenturesAcquisitionsGreen-Field DevelopmentProduction SharingTurnkey OperationsBOT ConceptManagement Contracts
14
Corporate Strategy
Portfolio Analysis
Berapa banyak waktu dan uang yang harus dikeluarkan perusahaan untuk menhasilkan produk yang berkualitas untuk menjamin keberlanjutan dan kesuksesan perusahaan, atau ketidaksuksesan perusahaan
15
Corporate Strategy
Portfolio Analysis
BCG (Boston Consulting Group) Matrix Product life cycle and funding decisions
Question marks Stars Cash cows Dogs
16
BCG Matrix
17
GE Business Screen
Long-term industry attractiveness
Business strength/competitive position
18
General Electric’s Business Screen
AWinners Winners
B
C
Question Marks
D
F
Average Businesses
EWinners
Losers
GLosers H
LosersProfit
Producers
Strong Average Weak
Low
Medium
High
Business Strength/Competitive Position
Indu
stry
Att
ract
iven
ess
Source: Adapted from Strategic Management in GE, Corporate Planning and Development, General Electric Corporation. Used by permission of General Electric Company.
19
International Portfolio Analysis
2 Factors:
Country’s attractiveness• Market size, rate of growth, regulation
Competitive strength• Market share, product fit, contribution margin,
market support
20
Portfolio Matrix for Plotting Products by Country
Harvest/Divest Combine/License
Invest/Grow Dominate/Divest Joint Venture
Lo
wH
igh
High Low
Competitive Strengths
Co
un
try
Att
ract
iven
ess
Selective Strategies
21
Corporate Strategy
Portfolio Analysis
Advantages: Top management evaluates each of firm’s
businesses individually Use of externally-oriented data to
supplement management judgment Raises issue of cash flow availability Facilitates communication
22
Corporate Strategy
Portfolio Analysis
Disadvantages: Difficult to define product/market segments Standard strategies can miss opportunities Illusion of scientific rigor Value-laden terms
23
Corporate Strategy
Corporate Parenting:
Views the corporation in terms of resources and capabilities that can be used to build business unit value as well as generate synergies across business units.
24
Corporate Strategy
Corporate Parenting:
Strategic factors Those elements of a company that determine
its strategic success or failure Performance improvement Analyze fit
25
Corporate Strategy
Corporate Parenting:
Parenting-Fit Matrix Summarizes the various judgments
regarding corporate/business unit fit for the corporation as a whole.
26
Corporate Strategy
Corporate Parenting:
Parenting-Fit Matrix 2 Dimensions
• Positive contributions parent can make• Negative effects parent can have
27
Parenting-Fit Matrix
Edge of Heartland
Heartland
Alien Territory
Low
High
HighLow
FIT between parenting opportunities and parenting characteristics
MIS
FIT
bet
wee
n cr
itica
l suc
cess
fa
ctor
s
and
pa
rent
ing
char
acte
ristic
s
Ballast
Value Trap
28
Corporate Strategy
Horizontal Strategy: Corporate strategy that cuts across business
unit boundaries to build synergy across business units to improve the competitive position of one or more business units.
top related