for the people: on the utility of mobile widgets to people outside this room

MobileWidgetCamp

Austin, Texas

7 September 2008

For the peopleOn the utility of widgetsto people outside this room

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Without users, you are poor

User experience is your brand

Ask anyone trying to go up against Apple in the MP3 player market

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Dead icons must die

I am not at Apple headquarters

It’s not 10:15

I do have 1 voicemail and 5 emails

So...

Can I trust the weather?

Can I even trust the message counts?

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The carry principle

New technologies demand time for themselves.

Ubiquitous devices have to conform to users’ lives.

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Demanding apps drive churn

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Launching Scroll to the right item

Summary weather

Found and read the forecast!

Weather as icon

Pick up the phone

Pick up the phone “Hmm... those clouds look bad.”

17 miles 20 minutes

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Portlets and progressive disclosure

Shallow, broad content... ...becomes deeper & narrower

Portal theory is well-understood

Portal theory is well-understood

Compuserve 1983 AOL, 1993 Prodigy, 1994

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Progressive disclosure & glanceabilityShallow, broad content... ...becomes deeper & narrower

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Why bother?

Put contextual, relevant, individualized data on the idle screen, and customers will notice.

Automation and context can be the next global revolution.

Since you are on the way home...

...you might want to see the weather.

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22-24 SeptemberLawrence, Kansas

Top mobile designers, researchers, developers

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design4mobile.mobi

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P.O. Box 44-2302Lawrence, KS 66044

785 838 3003

littlespringsdesign.com

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