five messages in scaling out and reaching out to the grassroots

Purvi Mehta

Five messages in scaling out and reaching out to the grassroots

Global Learning and Evidence Exchange, USAID, 8 January 2014

Multiple methods: Conventional as well as new No ‘cut and paste’

There is No One Method…

Linkages between Research & Extension

Not sequential but parallel effort A two way arrow, there are beneficiaries on both

sides! Role of education institutes Training of Trainers- a better investment proposition

Involvement of Women…

Not as an after thought Women in extension/as trainers Exclusive projects for women farmers?

Working With the People, Not For them..

Involvement in design, implementation, training Private Sector (producers, input dealers, rural

entrepreneurs) Incentives

Impact assessment through out and after the project

Quality control of training material, methods and trainers

Need for methods to quantify behaviour changes

Monitoring, Evaluating the Impact:…

The point something is about changing attitude…

Changing attitudes and present way of working, not just of the farmers but also of scientists

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