fitbook...fitbook in a nutshell 1.71 million unique user* 3.32 million visits** 4.86 million page...
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FITBOOKTHE DIGITAL FITNESS- AND HEALTH MAGAZINE
FITBOOK IN A NUTSHELL
1.71 million Unique user*
3.32 million Visits**
4.86 million Page impressions**
✓ FITBOOK is newly quality-journalism of fitness and health themes – understandable for
everyone
✓ FITBOOK gives orientation and arranges topics in a opinionated and scientific way – most of the
arcticles contain expertise of docters, athletes, scientest and innovation researches
✓ FITBOOK provides inspiration and instructions for a healthier and more athletic life with the
support of athletes, celebrities and influencers
✓ FITBOOK – to live more activ.
*AGOF daily digital facts basis: 16+ years December 2018 ** IVW December 2018
70% traffic via mobile devices**30% traffic via desktop**
LIVE MORE ACTIVE WITH FITBOOK
EDITORIAL CONCEPT
✓ Newly Fitness- and Health Quality-Journalism from the Axel
Springer publishing house
✓ Celebrities & Influencers – Expertise and contacts of BILD and
Stylebook are also parts of the FITBOOK-Team
✓ Short & Long Tail – Fitness-News, Evergreen-Storys, Tips and
Tricks
✓ Shareable Content – specific focus of the content on
divisibility in social networks
✓ „Move and Enjoy“ – Motivation and encouragement of the
users
✓ Trends – First Movers and Followers will be inspired
CONTENT ORGANIZATION OF FITBOOK
OUR SECTIONS AND TOPICS
Mind &
BodyFitness Health FoodHow To Style
combine
persistence
agility
imagination
types of sport
muscle
developement
outdoor
training-
analysis
celebrities &
influencer
portraits
workouts
tips & tricks
studies
cardiovascular -
system
correct
movement
injury
prevention
fashion
tracker
celebrities
accessoires
gadgets
products
healthy nutrition
transparency
recipes
psyche
regeneration
memory training
stress-
management
relaxation
FITBOOK offers its users knowledge from experts, doctors, athletes, but also from celebrities and
influencers about topics around fitness, health and nutrition. The contents will be attractively
presented and focused on divisibility in social networks.
GOOD REASONS FOR FITBOOK
✓ FITBOOK is newly journalism of fitness- and health themes – with standards
and nevertheless understandable for everyone.
✓ As a vertical of BILD marketing activities could get excellent
sophisticated on FITBOOK during retention of large parts of the main
target groups.
✓ Google is a continuous evolving traffic-channel – therefrom also the
partner content profits with good viewabilities.
✓ A consequent line-up of fitness- and health themes with diverse expert
knowledge set FITBOOK apart from their competitors.
✓ Individual customer requests in campaigns can be implemented easily –
agility of a startup within the Axel Springer Company.
DIRECT COMPETITORS
*AGOF daily digital facts basis: 16+ years January 2018
0,48
0,91
0,91
1,71
2,25
Unique user / month in million
FITBOOK
✓ FITBOOK is distinguished
by a consequent line-up of
fitness- and health
themes, understandable
explained for everyone
FITBOOK USER
The follower
„I am interested in a healthy
lifestyle, try a lot of things and
change once in a while the
discipline. Fitness is a part of my
lifestyle.“
Jonas, 29
The trend-setter
„I love to share my trendy, fit,
healthy lifestyle on diverse social
media channels. I am curious
and like to experiment with new
things.“
Mia ,32
The performer
„I am high-power, eager for
knowledge and do intense sports.
I am a member in a fitness studio
and use technology gadgets for
my training.“
Lukas, 40
FITBOOK-reader
✓ 56% men
✓ 71% between
20 - 49 years old
✓ 47% HHNI > 3,000 EUR
✓ 43% high level of
education**
*AGOF daily digital facts basis: 16+ years January 2018 ** (professional) high school diploma or academic degree
FORMS OF ADVERTISINGDISPLAY ADS
DISPLAY ADS/ DESKTOP
VIDEOWALL
TAKEOVER
further formats possible on request
FIREPLACE
A-TEASERAD BUNDLE
WALLPAPER BILLBOARD
HOMEPAGE BRANDING
✓ Large article teasers and imagery on the
FITBOOK.de Homepage guarantee an individual
appearance.
✓ Attentive and exclusive branding formats
inspire users.
✓ Package includes a multiscreen-placement on
the FITBOOK Homepage + First Contact*
✓ As fixed daily placement or for an entire week
available
✓ As Channelbranding bookable too
Reach: 60,000 AIs/ day
360,000 AIs/ week
Package price: from €6,000/ day
from €30,000/ week
*Ad appears at first page view on the website apart from the Homepage
Fireplace
Mobile Medium
Rectangle
Brand-Day/ Homepage1 Brand-Day/ channel start page2
A-Teaser
Medium
Rectangle
Contentbar
Billboard Billboard
Contentbar
BRAND DAY
✓ The FITBOOK Brand Day* includes all media
spaces of the stationary and mobile FITBOOK
Hompage + channel start pages!
✓ Exclusive and highly attentive branding format
with maximal awareness.
✓ Perfect for storytelling or presentation of an
entire product range.
Reach: 121,000 AIs/ day
Package price: €14,500/ day
*The Brand Day consists of: Billboard, A-Teaser, MR2, Contentbar, Billboard and Contentbar on the Homepage as well as on the channel start pages +
Mobile A-Teaser, Content Ad (4:1/6:1), Mobile Medium Rectangle
Content Ad
A-Teaser
Medium Rectangle
Brand-Day/ mobile
homepage
1 Brand-Day/ mobile
homepage
2 Brand-Day/ mobile
homepage
3
Inclusive all
stationary &
mobile
media spaces
Exclusiveness on
the stationary &
mobile FITBOOK
Homepage!
✓ Complete Takeover incl. interactive elements
and „transparent“ areas distributed all over the
page
✓ Stationary: background, Superbanner, Billboard,
Medium Rectangle
✓ Mobile: Header, Content Ad, Footer
✓ Package includes a multiscreen-placement on
the FITBOOK homepage + first contact*
Reach: 60,000 AIs/ day
Package price: €6,600/ day
TAKEOVER AD
*Ad appears at first Page view on the website apart from the Homepage
GET THE SPOT - A-TEASER
✓ Place your attractive fitness offer or competition
prominent in the A-Teaser of the FITBOOK
Homepage (editorial part)
✓ Logo Integration & advertisement label
✓ The linking happens either on the partner-
webseite or a specific landingpage
✓ Exclusive daily fixed placement* campaign
✓ Multiscreen placements
Reach: 40,000 AIs/ day
Package price**: €4,500/ day
*Approval by editors. Only 1-2 x per week from Monday to Friday bookable. Look & Feel has to differ from editorial articles. Advertisement label
via FITBOOK (installation into CMS, no AdServer area). The A-Teaser rotates.
**Exclusive creation costs
VIDEOWALL
Eye-catching presence!
✓ Get the whole attention of our user with an
extensive and interactiv video on FITBOOK.
✓ When opening the page the highly attentive
video automatically starts to play in the
background.
✓ With a click on the play-button the video
changes to fullscreen and starts again from the
beginning (audio incl.).
✓ Afterwards a Billboard is statically displayed on
the Homepage.
Play
Best Case:
ADIDAS
Videowall
FORMS OF ADVERTISINGMOBILE ADS
DISPLAY ADS/ MOBILE
further formats possible on request
Medium Rectangle Content Ad 6:1 Content Ad 4:1 Content Ad 2:1 Interstitial
DISPLAY ADS/ MOBILE
Understitial Interscroller
further formats possible on request
STRONG BRANDING FOR
YOUR LABELNATIVE ADVERTISING/SPECIALS/ ADVERTORIAL
CONTENTINTEGRATIONS
Advertorial Stage
4
Presenting Header
1 2
5
Advertorial
Themed Special Power Special
3
Native Advertising
YOUR STORY WITH THE POWER OF FITBOOK
You‘ve got a message to the fitness-
interested target group of FITBOOK? You
want to attach readers to your brand by
storys with added value?
The Brand Studio coordinates fitness- and
health stories with you, that fit right to your
target group and campaign goals and which
will provide the reader with real added
value.
Our editorial team offers editorial
storytelling on the highest level, convinces
readers for years now with storys and
provides maximal brand awareness!
1
NATIVE ADVERTISING/ BRAND STORIES
Best Case:
DAK Brand
Story
BRAND STORIES
Your story exclusively maintains the storytelling of
FITBOOK: informative texts, exclusively
researched, exciting videos, big photo productions,
informative graphics, interactive engagement-tools
like 360-degree-images, quizzes and picture
galleries.
✓ Editorial seeming story* in the appearance and
tonality of FITBOOK
✓ Visible positioning of the brand due logo-
integration
✓ Topic will be developed together with the Axel
Springer Brand Studio Team
✓ Footage can be provided by the client or the
native photography team
Reach: from 15,000 Views/ 4 weeks
Package price: from €50,000/ 4 weeks
*Alternative to the Brand Story: Influencer Story (story will be created in cooperation with Intermate),Quiz Story (native quiz activates the user)
Native Teaer on the FITBOOK
Homepage linkes to the Brand StoryFITBOOK Brand Story
1
FITBOOK BRAND STORY DAK
Yoga – source of power!Street-Art rocks! Yoga! DAK and FITBOOK exclusively explain to the faithful users, why yoga isn‘t just a trend, but
also a movement. With the typical FITBOOK-Look and with convenient native storytelling elements.
Facebook Posts, GIF and
Video
> 335 Likes,
Shares and
Interactions
Ø 4:10 Min. length of stay
23.700
Views
1
FITBOOK BRAND STORY DAK
Challenge and Brand-Studio-Solution
MISSION Present DAK as the personal curator as regards
health and fitness. Due to the customized story
with the core topic yoga, DAK is supposed to
become a trustworthy partner.
EXCITEMENT……because of diverse social elements, tips,
excercises and videos.
RANGE……by home teaser and adjusted social media
distribution.
1. ChallengePlacement of DAK in the surrounding of experts
and yoga professionals.
2. InvolvementExperience and experts: due to the involvement of
exclusive material a specific target group with
storytelling elements, such as video, photos,
infographics and interviews will be addressed.
3. ExperienceBecause of the numerous informations and social
media components, lots of people can be reached
with the expertise.
1
THEMED SPECIALS
FITBOOK.de gives customers the possibility to exclusively
present a Themed Special (1-4 weeks).
Your customer logo is integrated in the Presenting-Header.
What you get:
✓ Special-Homepage with a sponsoring header
(„presented by….“)
✓ Exclusive customer presence on special start-
and articel pages
✓ Traffic generation via editorial Homepage Teaser,
AdBundle and Mobile Medium Rectangle
✓ Advertisement integration on the Special:
Fireplace or Wallpaper with Medium Rectangle
stationary and Content Ad 2:1 with Mobile
Medium Rectangle mobile
✓ Multiscreen placement of the Specials
Reach: from 300,000 AIs
Package price*: from €13,000
2
*Excl. creation of advertisement. Lead time for Specials: at least 3 weeks.
POWER SPECIALS
The FITBOOK.de Power Special offers customers the possibility
to exclusively present a Themed Special for a period of 4 weeks.
Here your brand is content-based within FITBOOK. The
Special Stage is a combination of customer and editorial
content (1 Advertorial incl.).
What you get:
✓ Exclusive customer presence on special start- and
articel pages
✓ Individual Presenting Header („presented by…“)
✓ Traffic generation via editorial Homepage Teaser,
AdBundle and Mobile Medium Rectangle
✓ Advertisement integration on the Special: Fireplace
or Wallpaper with Medium Rectangle stationary and
Content Ad 2:1 with Mobile Medium Rectangle mobil
✓ Integration of a customer advertorials inclusive
✓ Multiscreen placement of the Specials
Reach: 1,360,000 AIs/ 4 weeks
Package price*: €40,000/ 4 weeks
3
Advertorial
1 Advertorial
inclusive!
*Excl. creation of advertisement and Advertorial. Lead time for Specials: at least 3 weeks.
ADVERTORIAL STAGE
The Advertorial Stage for a detailed
presentation of new highlights in sport, fitness
and health or specific actions on FITBOOK.de.
✓ Presentation of at least 3 customer
contents, video integration, social
media channel and more is feasable
✓ Traffic generation via editorial
Homepage Teaser, AdBundle and Mobile
Medium Rectangle
✓ Integration of partner content like
Facebook-Widget possible
✓ Multiscreen placement of the Advertorial
Stage
Reach: 1,500,000 AIs/ 4 weeks
Package price*: €35,000/ 4 weeks
4
Get inspired!
ANZEIGE
ANZEIGE
ANZEIGE
ANZEIGE
At least 3
customer
contents, video-
& social media
integration
inclusive!
*Excl. creation of advertisement and Advertorial. Lead time for Advertorial Stages: at least 3 weeks.
ADVERTORIALS
Advertorials are individually produced. Thanks to
the editorial presentation of the look & feel of
FITBOOK.de, your brand will be set in scene in a
high-class environment.
Convenient for the presentation of fitness- and
health stories, tips und tricks, as well as new
trends for a healthy lifestyle…
Speak to your users directly and excite them with
▪ competitions
▪ votings
▪ integrated videos and more
Reach: from 500,000 AIs
Package price*: from €10,000
5
*Excl. creation of advertisement and Advertorial.
INTEGRATION OPTIONS AT A GLANCE
BRAND STORY
Native article with brand message of the
customer.
Brand Story // Period: 4 weeks
Package M: €50,000* (15,000 Views)
Package L: €62,500* (20,000 Views)
THEMED SPECIAL POWER SPECIAL ADVERTORIAL STAGE
Presenting Header
Advertorial
Mix of editorial articles and customer
contents.
Power Special // Period: 4 weeks
€40,000* (1,360,000 AIs)
Editorial Themed Special only.
Themed Specials // Period: 1-4 weeks
Package S: €13,000* (300,000 AIs)
Package M: €23,000* (600,000 AIs)
Stage, consisting of customer content to
present focused customer actions.
Advertorial Stage // Period: 4 weeks
€35,000* (1,500,000 AIs)
Advertorial
*Excl. creation of advertisement and design
THE VERTICAL FAMILY
fitness
healthy food
workouts
mind & body
smartphones
digital life
smart home
apps
gaming
fashion
styling
interior
beauty
living journeys
inspiration
destinations
airlines
showplaces
health
THEMEN-
COSMOS
food trends
THEMES OF THE BOOKS
PRICING2019
CPM RATES
iThe technical specifications of all forms of advertising and dimensions can be found at https://www.mediaimpact.de/de/digital-formateStandard ads must be available 3 days prior to going live, special ads at least 5 days before.In case of under delivery, Media Impact reserves the right to use placements in a related channel or as RoS (desktop and/or MOBILE) as a subsequent delivery.All prices are given (unless otherwise stated) as CPM or fixed prices, less agency commission, plus VAT. | Alterations and errors excepted.
HOMEPAGE + FIRST CONTACT
iThe technical specifications of all forms of advertising and dimensions can be found at https://www.mediaimpact.de/de/digital-formateStandard ads must be available 3 days prior to going live, special ads at least 5 days before.In case of under delivery, Media Impact reserves the right to use placements in a related channel or as RoS (desktop and/or MOBILE) as a subsequent delivery.All prices are given (unless otherwise stated) as CPM or fixed prices, less agency commission, plus VAT. | Alterations and errors excepted.
DAILY FIXED PLACEMENT PACKAGES
iThe technical specifications of all forms of advertising and dimensions can be found at https://www.mediaimpact.de/de/digital-formateStandard ads must be available 3 days prior to going live, special ads at least 5 days before.In case of under delivery, Media Impact reserves the right to use placements in a related channel or as RoS (desktop and/or MOBILE) as a subsequent delivery.All prices are given (unless otherwise stated) as CPM or fixed prices, less agency commission, plus VAT. | Alterations and errors excepted.
BRAND STORY PACKAGES
iThe technical specifications of all forms of advertising and dimensions can be found at https://www.mediaimpact.de/de/digital-formateStandard ads must be available 3 days prior to going live, special ads at least 5 days before.In case of under delivery, Media Impact reserves the right to use placements in a related channel or as RoS (desktop and/or MOBILE) as a subsequent delivery.All prices are given (unless otherwise stated) as CPM or fixed prices, less agency commission, plus VAT. | Alterations and errors excepted.
ADVERTORIAL PACKAGES
iThe technical specifications of all forms of advertising and dimensions can be found at https://www.mediaimpact.de/de/digital-formateStandard ads must be available 3 days prior to going live, special ads at least 5 days before.In case of under delivery, Media Impact reserves the right to use placements in a related channel or as RoS (desktop and/or MOBILE) as a subsequent delivery.All prices are given (unless otherwise stated) as CPM or fixed prices, less agency commission, plus VAT. | Alterations and errors excepted.
SPECIALS AND SPONSORED POSTS
iThe technical specifications of all forms of advertising and dimensions can be found at https://www.mediaimpact.de/de/digital-formateStandard ads must be available 3 days prior to going live, special ads at least 5 days before.In case of under delivery, Media Impact reserves the right to use placements in a related channel or as RoS (desktop and/or MOBILE) as a subsequent delivery.All prices are given (unless otherwise stated) as CPM or fixed prices, less agency commission, plus VAT. | Alterations and errors excepted.
CONTACT
INTEGRATED SALES
Marc Diele
Region North / Hamburg (Nielsen I)
Tel: (040) 347 26135
marc.diele@axelspringer.de
Sven Heintges
Region West (Nielsen II)
Tel: (0211) 1592-68 34
Fax: (0211) 1592-68 36
sven.heintges@axelspringer.de
Philipp Matschoss
Region Mitte (Nielsen IIIa)
Tel: (069) 9623 85-16
Fax: (069) 9623 85-34
philipp.matschoss@mediaimpact.de
Daniel Seiler
Region South-West (Nielsen IIIb)
Tel: (0711) 3199 127
Fax: (0711) 3199 130
daniel.seiler@axelspringer.de
Daniel Maubach
Region South (Nielsen IV)
Tel: (089) 211 034 88
Fax: (089) 211 034 30
daniel.maubach@axelspringer.de
Daniel Papra
Region East (Nielsen V - VII)
Tel: (030) 2591 79-021
Fax: (030) 2591 79-195
daniel.papra@axelspringer.de
Benedikt Färber
International Sales
Tel: (030) 2591-72569
Fax: (030) 2591-32569
benedikt.faerber@axelspringer.de
Marketing
Lisa Schardt
Junior Marketing Manager und Publisher
Development
Digitale Publisher Vermarktung
Tel: (030) 2591 79935
lisa.schardt@mediaimpact.de
Produktmanager FITBOOK
Julia Knecht
Senior Product & Business Manager FITBOOK
Tel: (030) 2591 79943
julia.knecht@bild.de
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