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Fish Contamination Education CollaborativeSF Bay Fish ProjectSeptember 8, 2011

Southern California Bight

Pt. Conception

White Point Outfall

Ventura

Dana

Point

Pt. Loma

^

MSRPPlanning Area

DDT Source

LACSD outfall pipes

Historic Timeline – Injury

DDT banned

in U.S.

1947 1950 1960 1970 1980 1990 2000

Bald eagles & peregrine falcons

Reproductive failures, egg-shell thinning -

disappeared from Channel Islands by 1960s

Initial

Fish

Advisory

Commercial

Catch Ban for

PV Croaker

Recreational

Catch limit

for Croaker

Pelican population

crashes

Sea lions have

highest recorded

DDT & PCB levels

worldwide

Contaminated

croaker found in

fish markets

Montrose discharge

to sewers

Institutional Controls

1. Public Outreach& Education

3. Enforcement of White Croaker fishing ban & catch limit

2. Monitoring (markets & ocean)

Local

Health

Depts

Heal the

Bay

SMBRC

CBOs &Cabrillo

Aquarium

MSRP

Cal DFG

Cal EPA

OEHHA

Cal DPH

EPA

FCEC

The FCEC:Federal-State-Local Partnership

2. Monitoring

• Fish in 0cean

– Advisory locations

– Catch ban locations

• Market place – ongoing

– City & county health depts. monitor local markets and distributors

• Recreational & Subsistence Fishing

– Selected piers

– Sport fishing boats

Fish Monitoring in the Ocean

OEHHA issues New

Health Advisory and Safe

Eating Guidelines for Fish from

Coastal Waters of Southern

California:

Ventura Harbor to San Mateo

Point, June 2009

3. Enforcement

• Enforce white croaker commercial catch ban area

and daily bag limit - CDFG

• Market owners buy fish from approved sources –

local health departments

• Collect monitoring data to assist CDFG target its

limited resources

Commercial Catch Ban

Enforcement Program

Fish Market

Wholesaler

Commercial Catch

Recreational Catch

Consumers

Croaker Cafe

Restaurant

Implementing Agencies

Public Outreach& Education

Cal Dept of Public Health

OEHHA

Santa Monica Bay

Restoration Project (SMBRP)

Cal Dept of Fish & Game

Community-Based Organizations

County Health Departments

Monitoring

OEHHA

SMBRP

Cal Dept of Fish & Game

County Health Departments

NOAA

Enforcement

Cal Dept of Public Health

OEHHA

Cal Dept of Fish & Game

County Health Departments

Focus

Health

www.pvsfish.org

Enemy

Pier Signs

Process

Communities

Vietnamese Chinese

Markets

In the Field

Keep on Trucking

Kept on Keeping On

Success!

…Kind Of

34,944 pounds of white croaker landed in 2008

Focus

Straight to the Source

Will it Work?

Get to Know Your Audience

Sword to Slay the Dragon

Messaging

Messaging

Messaging

Team

Monitoring

Enforcement

Public Education

Messaging

The Sword in the Stone!

Process

Pier Signs

Initial Design

Field Test

Clear?

Memorable?

Logos?

Location?

Sections?

Old New

Coordinating

Public Health

Cities

Parks and Rec

CDFG

Superstar

Eggs Need to Hatch

Maintenance

Evaluation

Focus

Contact

EPA Palos Verdes Shelf Website:http://www.epa.gov/Region9/pvshelf

Fish Contamination Education Collaborative Website: www.pvsfish.org

Carmen White, USEPA Region 9 Superfund Project Manager (415) 972-3010 White.carmen@epa.gov

Nick LaurrellS. Groner Associates562-597-0205 nlaurrell@sga-inc.net

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