fiona richards, nspcc regional head of service yorkshire & humber; helen westerman, campaigns...

Good multi agency workingExamples of effective

practice

Fiona Richards, NSPCC Regional Head of Service, Yorkshire & Humber

&

Helen Westerman, NSPCC Local Campaigns Manager

“Vision without

action is a day

dream. Action

without vision is a

nightmare!”

Japanese Proverb

Working in partnership

is not an intellectual

exercise or a

competition

We need:

* Shared objectives

* Mutual understanding

* Energy & Motivation

* Flexibility

* Belief that it is possible

* Combination of strategic

buy in & frontline

practitioners to deliver

* Evaluation & Learning

* Community

engagement

* Commitment

* Responsive services

*The right location

*The right time

*Constructive challenge

*Problem solving

*Resources

* An identified agency who

will coordinate NOT lead.

*Each other!

How we did it In York.Helen is going to describe our

approach and highlight why it

has been such a success. Look

out for the tangible outcomes

we captured as the campaign

progressed

‘It’s not OK’ campaignWhat we set out to do:

To ensure that parents, children and young people, professionals and the general public know what sexual abuse and exploitation is, the importance of disclosure and where help can be sought

What was delivered for children and young people

• ‘It’s not OK’ play

• NSPCC Schools Service (ages 5-11)

• Risky behaviours workshops delivered to Years 7-8 by North Yorkshire Police

It’s Not OK – Play & Workshop• The Commission Brief

• Interactive participatory theatre

• Young people at the heart of the work

• The Collaborative process• Between creative team and commissioners

• Brief, research materials, critical friend, delivery

• The Tour to all year 7 young people in the City• 12 performances & workshops reaching over 2000 young people

• Participatory Theatre in Education• Rehearsal for life

• “Hooks” – allies & interventions

• Knowledge exchange

• The Evaluation• Questions

• Future

Did the young person experience moments of new learning?

Yes – 89% (1363) No – 11% (169)

‘I learnt that lots of social media sites have report buttons’

‘I learnt about grooming and what it is’

‘It made us think about ways to solve a problem like the characters…I learnt where to report abuse’

‘I already knew most of it. But I learnt that you can get abused by a member of family’

Did they offer a piece of advice to a young person experiencing CSA and/or CSE?Yes – 92% (1417) No – 8% (115)

‘If you feel unsafe, report it, don’t hide it’

‘It’s not your fault. Tell a parent, friend or teacher’

‘Tell someone you trust’

‘It’s OK to call Childline’

‘Don’t be afraid to tell someone and it’s OK to say no’

Did they offer a piece of advice to a parent/carer of a young person experiencing CSA and/or CSE?

Yes – 83% (1264) No – 17% (268)‘Listen to what they tell you and sort it’

‘Help them, don’t tell them off’

‘Always believe your child’

‘Report it and never be angry with your child’

‘Tell your child that they did nothing wrong and call the police’

‘Let them explain, don’t interrupt, listen and make them feel safe’

Did the use of drama help their understanding of CSA and CSE?

Yes – 95% (1462) No – 5% (70)‘It showed me what it’s like in someone else’s shoes. It made me know what to do if it happened to me’

‘We often make the big mistake of informing our young people of dangers but giving them no understanding of how to resolve situations, yet seeing the play and having the discussions gave students a number of solutions for how to resolve the issues. The students were fully engaged for the whole session and I would fully recommend this for all schools’

‘It helped me understand how people are affected, better than a talk in assembly’

‘The play put difficult problems into a format that made it easier for me to understand what child sexual abuse was’

https://www.youtube.com/watch?v=f2NfX6KU5JI

What was delivered for parents/carers

• Online safety workshops for parents

• Campaign website

Parenting our children online

• Concerned about not knowing enough about technology /changes in technology

• Key issues for parents include: online ‘grooming’, online reputation, overuse and exposure to inappropriate content

• Pitched as part of the sexual abuse/exploitation campaign, greater levels of engagement with parents

Parenting Spectrum

• Controlling – stopping your child having access to particular websites/internet completely

• Confident – feeling you have the knowledge and confidence to discuss this and agree some rules together

• Casual - not feeling confident about online activity so ignoring what your child is doing, hope it will be ok

Controlling Confident Casual

What was delivered for local professionals

• Launch event in May 2015

• Programme of seminars on all aspects of CSA and CSE

• Campaign website

• Online safety workshops for local businesses

Seminar programme

Sessions• Understanding CSA and CSE and

the relevance to your organisation

• Young people’s experience of being

sexually abused in exploitative

relationships

• Harmful sexual behaviour

• Sexual abuse committed by trusted

adults

• Making your organisation safer

• The therapeutic response to children

experiencing sexual abuse

• How the Police and Probation

services manage risk and offending

• Supporting local communities to

respond to the issue of child sexual

abuse

Levels of engagement

• Seminars delivered by a range of specialist agencies

• 273 individuals attended the seminars, some attended more than one session.

• ‘Free’ to deliver and promote

What was delivered for the wider York community• Poster campaign

• Bus side and bus shelter advertising

• Bin lorry and police van advertising

• Training for taxi drivers

• Regular pieces about the campaign in the local press

• Promoting the campaign in two sites in York

Bus-side advertising

Waste vehicle advertising

It’s not ok website: www.itsnotokay-york.org.uk

Visibility

• 4,500 hits to the website

• Bus side ads had reach of 137,857 people, 88.9% coverage of the city

• Waste vehicles cover approx 320 miles per week, 7am-7pm six days a week

Campaigns create

Plans for Sheffield

NE Lincs Neglect Barnsley.

Together we can do so

much more!!

Thank you

Fiona Richards

fichards@nspcc.org.uk

Helen Westerman

hwesterman@nspcc.org.uk