fiona dolan conference

Fiona Dolan, National Manager for Australia Day

Last night’s poll

A day to

celeb

rate b

eing A

ustrali

an

Unites/B

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us toge

ther as

Australi

ans

A day fo

r fam

ily an

d frien

ds

It's a

public holid

ay

Recogn

ises o

ur dive

rsity

and va

lues

Celebrat

es the f

ounding of o

ur nati

on

Invasio

n/Survi

val D

ayOther

0

10

20

30

40

50

60

Reasons we think it's important to celebrate Australia Day

General Public response

Inspire national pride and spirit to enrich the life of the nation

How are we going?

• 93% of Australians consider Australia Day to be our most important national celebration

• 78% of Australians celebrated Australia Day in some way in 2013

• About a quarter of all Australians attended an organised event.

How are we going?

• The majority of Australians have consistently positive attitudes towards Australia Day.

• Attitudes appear to be driven by two factors: – A need for belonging and being part of a

community– A need for entertainment

How are we going?

• People are participating strongly in Australia Day but don’t always feel an emotional connection to the day, or feel that there is any strong ‘tradition’ attached to it

The Brand

The Brand

Key MessagesTaglineCelebrate what’s great

Primary key messageOn Australia Day we come together as a nation to celebrate Australia and being Australian

Key MessagesSub messages

• Let’s celebrate all the great things about Australia: for example our sense of community, our determined spirit, our support for each other when times are tough, our fair go attitude, our diversity, and our democracy.

• Australia Day is a day to reflect on our national journey: acknowledge our past, reflect on our present and look together to our future.

• Australia Day is a day for all Australians.

• On Australia Day, let’s recommit to making Australia an even better place.

• Australia Day is more than a public holiday

• Family, fun and free

australiaday.org.au/event-organisers

p 02 6120 0600 e info@australiaday.org.au

Open Discussion