findability day 2016 - structuring content for user experience

mistyweaver

FindableUsableMeaningfulStructuring Content for User Experience

Findability Day 2016

@meaningmeasure

Misty Weaver

@meaningmeasure

ContentWrangled

@meaningmeasure

http://www.uxbooth.com/articles/complete-beginners-guide-to-information-architecture/

Murray Thompson, Explain IA

Information is no goodif it can’t be found.

@meaningmeasure

Information must be worth finding.

John Tenniel

What makes you meaningful?

John Tenniel

The content isn’t missing, the value is.

@meaningmeasure

What are our obstacles?

Why are we creating content?

alejandroescamilla.com

C-suite

Marketing

SEM / SEO

Creative

UX

How do we find alignment?

Gathercontent.com

Image: http://www.outboundengine.com/blog/using-email-marketing-to-increase-referral-business/

FINDABLEInform

USABLEAnswer

Educate

Prioritizing informative content helps visibility

Relevant answers build trust

Meaning is differential

@factorfirm

ResearchResearch

Research

FINDABLE• Language

s• Terms• Jargon

• Channels• Formats• Size

How your audience seeks information

Make information visible where your audiences

are looking for it

• Information Architecture

• Search/SEO• Structured

Content

• Structured Data• Metadata• Social Media

Build for Findability

Findable content leads to answers

@meaningmeasure

Decision-makingTasksTrust

USABLE

Always be relevant to your audience

• UX • Content Strategy• Market Research• Audience Research• SEO

Build for Use

Answering our audiences questions boosts credibility

@meaningmeasure

NeedsChallengesPassions

MEANINGFUL

Add value by sharing knowledge

• Psychology• Mental and cognitive models• Storytelling • Teaching & Learning• Gamification

Build for Meaning

How can you help them?

MEANINGFUL

How do they want to help others?

MEANINGFUL

FINDABLE

USABLE

http://www.slideshare.net/rlovinger/metadata-is-a-love-note-to-the-future/ Rachel Lovinger

Jason Scott, @textfiles

You can’t optimize what you don’t have

Provide coverage and connection

Have their answers ready

Uncover the Mirrors

Busangane

The road to meaningfulcontent is paved with empathy

Busangane

Give generously of your knowledge

Misty Weaver

@meaningmeasure