final report of dove
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7/23/2019 Final Report of DOVE
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~c g jkikrc{} ~kfmdkr GFNFG FPBPF G[IB_)
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MCG]F^] Bi}~b~{~k ce Biecrgf~bci ^kmdicacj
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7/23/2019 Final Report of DOVE
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Bi~rcn{m~bci % Db}~cr ''''''''''''''''''''''''''''' 6?
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Ikz xfmlfjbij ''''''''''''''''''''''''''''' 64
Ofmljrc{in ce Bnkf ''''''''''''''''''''''''''''' 64
Mcimkx~ Nkukacxgki~ % k}~bij ''''''''''''''''''''''''''''' 64
Mcimkx~ ]~f~kgki~ ''''''''''''''''''''''''''''' 64
Mci}{gkr _k}xci}k ''''''''''''''''''''''''''''' 62
Mcimkx~ Kufa{f~bci ''''''''''''''''''''''''''''' 62
X{rxc}k ce ~db} ikz xfmlfjbij ''''''''''''''''''''''''''''' 62
Mcima{}bci ''''''''''''''''''''''''''''' ?8
Mdfx~kr - = ''''''''''''''''''''''''''''' ?6
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7/23/2019 Final Report of DOVE
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7/23/2019 Final Report of DOVE
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7/23/2019 Final Report of DOVE
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[ibakukr*} gf`cr mcgxk~b~cr} bima{nk Xrcm~kr % Jfgoak! Ik}~a! Lrfe~ Eccn}! Gfr}
Bimcrxcrf~kn! _kmlb~~ Okimlb}kr fin Dkilka)
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http://en.wikipedia.org/wiki/Multi-national_corporationhttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/Netherlandshttp://en.wikipedia.org/wiki/Consumer_producthttp://en.wikipedia.org/wiki/Brand_nameshttp://en.wikipedia.org/wiki/Foodhttp://en.wikipedia.org/wiki/Beveragehttp://en.wikipedia.org/wiki/Cleaning_agenthttp://en.wikipedia.org/wiki/Personal_care_productshttp://en.wikipedia.org/wiki/Eurohttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Dual-listed_companyhttp://en.wikipedia.org/wiki/Rotterdamhttp://en.wikipedia.org/wiki/Londonhttp://en.wikipedia.org/wiki/Londonhttp://en.wikipedia.org/wiki/Reed_Elsevierhttp://en.wikipedia.org/wiki/Royal_Dutch_Shellhttp://en.wikipedia.org/wiki/Michael_Treschowhttp://en.wikipedia.org/wiki/Unilever#cite_note-2%23cite_note-2http://en.wikipedia.org/wiki/Unilever#cite_note-2%23cite_note-2http://en.wikipedia.org/wiki/Unilever#cite_note-3%23cite_note-3http://en.wikipedia.org/wiki/Procter_%26_Gamblehttp://en.wikipedia.org/wiki/Procter_%26_Gamblehttp://en.wikipedia.org/wiki/Nestl%C3%A9http://en.wikipedia.org/wiki/Kraft_Foodshttp://en.wikipedia.org/wiki/Mars_Incorporatedhttp://en.wikipedia.org/wiki/Mars_Incorporatedhttp://en.wikipedia.org/wiki/Reckitt_Benckiserhttp://en.wikipedia.org/wiki/Henkelhttp://en.wikipedia.org/wiki/Multi-national_corporationhttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/Netherlandshttp://en.wikipedia.org/wiki/Consumer_producthttp://en.wikipedia.org/wiki/Brand_nameshttp://en.wikipedia.org/wiki/Foodhttp://en.wikipedia.org/wiki/Beveragehttp://en.wikipedia.org/wiki/Cleaning_agenthttp://en.wikipedia.org/wiki/Personal_care_productshttp://en.wikipedia.org/wiki/Eurohttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Dual-listed_companyhttp://en.wikipedia.org/wiki/Rotterdamhttp://en.wikipedia.org/wiki/Londonhttp://en.wikipedia.org/wiki/Reed_Elsevierhttp://en.wikipedia.org/wiki/Royal_Dutch_Shellhttp://en.wikipedia.org/wiki/Michael_Treschowhttp://en.wikipedia.org/wiki/Unilever#cite_note-2%23cite_note-2http://en.wikipedia.org/wiki/Unilever#cite_note-3%23cite_note-3http://en.wikipedia.org/wiki/Procter_%26_Gamblehttp://en.wikipedia.org/wiki/Nestl%C3%A9http://en.wikipedia.org/wiki/Kraft_Foodshttp://en.wikipedia.org/wiki/Mars_Incorporatedhttp://en.wikipedia.org/wiki/Mars_Incorporatedhttp://en.wikipedia.org/wiki/Reckitt_Benckiserhttp://en.wikipedia.org/wiki/Henkel -
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MCG]F^] Bi}~b~{~k ce Biecrgf~bci ^kmdicacj
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http://en.wikipedia.org/wiki/Soaphttp://en.wikipedia.org/wiki/Lever_Brothershttp://en.wikipedia.org/wiki/Margarinehttp://en.wikipedia.org/wiki/Margarine_Uniehttp://en.wikipedia.org/wiki/Palm_oilhttp://en.wikipedia.org/wiki/Latin_Americahttp://en.wikipedia.org/wiki/Latin_Americahttp://en.wikipedia.org/wiki/A%26W_(Canada)http://en.wikipedia.org/wiki/Brooke_Bondhttp://en.wikipedia.org/wiki/Brooke_Bondhttp://en.wikipedia.org/wiki/PG_Tipshttp://en.wikipedia.org/wiki/Rag%C3%BAhttp://en.wikipedia.org/wiki/Pond's_Creamshttp://en.wikipedia.org/wiki/Pepsodenthttp://en.wikipedia.org/wiki/Vaselinehttp://en.wikipedia.org/wiki/Faberg%C3%A9_(cosmetics)http://en.wikipedia.org/wiki/Elizabeth_Ardenhttp://en.wikipedia.org/w/index.php?title=FFI_Fragrances&action=edit&redlink=1http://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Best_Foodshttp://en.wikipedia.org/wiki/Ben_%26_Jerry'shttp://en.wikipedia.org/wiki/Slim_Fasthttp://en.wikipedia.org/wiki/Soaphttp://en.wikipedia.org/wiki/Lever_Brothershttp://en.wikipedia.org/wiki/Margarinehttp://en.wikipedia.org/wiki/Margarine_Uniehttp://en.wikipedia.org/wiki/Palm_oilhttp://en.wikipedia.org/wiki/Latin_Americahttp://en.wikipedia.org/wiki/Latin_Americahttp://en.wikipedia.org/wiki/A%26W_(Canada)http://en.wikipedia.org/wiki/Brooke_Bondhttp://en.wikipedia.org/wiki/Brooke_Bondhttp://en.wikipedia.org/wiki/PG_Tipshttp://en.wikipedia.org/wiki/Rag%C3%BAhttp://en.wikipedia.org/wiki/Pond's_Creamshttp://en.wikipedia.org/wiki/Pepsodenthttp://en.wikipedia.org/wiki/Vaselinehttp://en.wikipedia.org/wiki/Faberg%C3%A9_(cosmetics)http://en.wikipedia.org/wiki/Elizabeth_Ardenhttp://en.wikipedia.org/w/index.php?title=FFI_Fragrances&action=edit&redlink=1http://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Best_Foodshttp://en.wikipedia.org/wiki/Ben_%26_Jerry'shttp://en.wikipedia.org/wiki/Slim_Fast -
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ubkz ce okf{~ fin o bi}xbrbij zcgki ~c ~flk jrkf~ mfrk ce ~dkg}kauk})* ^dk N]KE fbg}
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okmcgk e{aa rkfabpkn fn{a~}) ^drc{jd ~dk E{in zk fbg ~c rkfmd ~dk abuk} ce ; gbaabci
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MCG]F^] Bi}~b~{~k ce Biecrgf~bci ^kmdicacj
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http://en.wikipedia.org/wiki/Pennsylvaniahttp://en.wikipedia.org/wiki/Pennsylvaniahttp://en.wikipedia.org/w/index.php?title=Aggressive_marketing&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Aggressive_marketing&action=edit&redlink=1http://en.wikipedia.org/wiki/2006http://www.campaignforrealbeauty.com/supports.asp?section=campaign&id=93http://en.wikipedia.org/w/index.php?title=Daughters_(Dove)&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Daughters_(Dove)&action=edit&redlink=1http://en.wikipedia.org/wiki/Super_Bowl_XLhttp://en.wikipedia.org/wiki/Super_Bowl_XLhttp://en.wikipedia.org/wiki/Evolution_(Dove)http://en.wikipedia.org/w/index.php?title=Onslaught_(Dove)&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Amy_(Dove)&action=edit&redlink=1http://en.wikipedia.org/wiki/Pennsylvaniahttp://en.wikipedia.org/w/index.php?title=Aggressive_marketing&action=edit&redlink=1http://en.wikipedia.org/wiki/2006http://www.campaignforrealbeauty.com/supports.asp?section=campaign&id=93http://en.wikipedia.org/w/index.php?title=Daughters_(Dove)&action=edit&redlink=1http://en.wikipedia.org/wiki/Super_Bowl_XLhttp://en.wikipedia.org/wiki/Evolution_(Dove)http://en.wikipedia.org/w/index.php?title=Onslaught_(Dove)&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Amy_(Dove)&action=edit&redlink=1 -
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http://www.unilever.com.au/ourbrands/personalcare/dove_products/Dove-Pro-age.asphttp://www.unilever.com.au/ourbrands/personalcare/dove_products/Dove-Pro-age.asphttp://www.unilever.com.au/ourbrands/personalcare/dove_products/Dove-Pro-age.asp -
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MCG]F^] Bi}~b~{~k ce Biecrgf~bci ^kmdicacj
65
http://www.unilever.com.au/ourbrands/personalcare/dove_products/dove_deodorants.asphttp://www.unilever.com.au/ourbrands/personalcare/dove_products/dove_hair.asphttp://www.unilever.com.au/ourbrands/personalcare/dove_products/dove_face_care.asphttp://www.unilever.com.au/ourbrands/personalcare/dove_products/Dove_body_firm.asphttp://www.unilever.com.au/ourbrands/personalcare/dove_products/dove_face_care.asphttp://www.unilever.com.au/ourbrands/personalcare/dove_products/dove_hair.asphttp://www.unilever.com.au/ourbrands/personalcare/dove_products/dove_deodorants.asphttp://www.unilever.com.au/ourbrands/personalcare/dove_products/dove_deodorants.asphttp://www.unilever.com.au/ourbrands/personalcare/dove_products/dove_hair.asphttp://www.unilever.com.au/ourbrands/personalcare/dove_products/dove_face_care.asp -
7/23/2019 Final Report of DOVE
17/26
''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''
Ncuk Ocn Ebrg
^dk Ncuk Ebrgbij Ocn rfijk df} okki }xkmbebmfaa nkukacxkn ~c ebrg }lbi fin nbgbib}d
~dk accl ce mkaa{ab~k fin nbgxakn }lbi)
Ncuk Erk}d ^c{md
^dk Ncuk Erk}d ^c{md rfijk mcgobik} ~dk okikeb~ ce f dnrf~bij ac~bci zb~d rkerk}dbij
m{m{gokr kt~rfm~ fin mfagbij jrkki ~kf)
Ncuk Okf{~ Mrkfg Ofr
^dk }~cr faa okjfi zb~d Ncuk Okf{~ Mrkfg Ofr bi 62;: zdki ~dk ofr zf} mabibmfaa
xrcuki ~c ok gbankr ecr nr! }ki}b~buk }lbi ~dfi }cfx) ]bimk ~dki ~dk Ncuk Okf{~
Mrkfg Ofr rfijk df} ktxfinkn o{~ ~dk jki~akik}} df} ic~ mdfijkn)
Ncuk Ocn Zf}d
''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''
MCG]F^] Bi}~b~{~k ce Biecrgf~bci ^kmdicacj
6:
http://www.unilever.com.au/ourbrands/personalcare/dove_products/Dove_body_firm.asphttp://www.unilever.com.au/ourbrands/personalcare/dove_products/Dove_beauty_bar.asphttp://www.unilever.com.au/ourbrands/personalcare/dove_products/Dove_body_wash.asphttp://www.unilever.com.au/ourbrands/personalcare/dove_products/Dove_body_wash.asphttp://www.unilever.com.au/ourbrands/personalcare/dove_products/Dove_beauty_bar.asphttp://www.unilever.com.au/ourbrands/personalcare/dove_products/Dove_body_firm.asphttp://www.unilever.com.au/ourbrands/personalcare/dove_products/Dove_beauty_bar.asphttp://www.unilever.com.au/ourbrands/personalcare/dove_products/Dove_body_wash.asp -
7/23/2019 Final Report of DOVE
18/26
''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''Ncuk Ocn Zf}d }bjibebmfi~a bgxrcuk} c{r }lbi*} gcb}~{rk akuka} }c }lbi b} ake~ ic~
cia makfi o{~ dnrf~kn fin ekkabij }ce~ fin }gcc~d)
Ncuk dfin % ocn
[ibakukr F{}~rfaf}bf b} nknbmf~kn ~c nkukacxbij xrcn{m~} ~df~ jki{bika bgxrcuk ~dk
mcinb~bci fin ekka ce zcgki*} }lbi)
Ikz Xrcn{m~ Nkukacxgki~ o Mdfijbij Xfmlfjbij ce fi
Ktb}~bij Orfin
Xfmlfjbij b} ~dk }mbkimk! fr~ fin ~kmdicacj ce kimac}bij cr xrc~km~bij xrcn{m~} ecr
nb}~rbo{~bci! }~crfjk! }fak! fin {}k)
Xfmlfjbij b} dkfuba bi~kjrf~kn bi~c c{r nfba abuk}< zk }kk b~ faa frc{in {}! ci kukrnf
b~kg} mdfijk) Xfmlfjbij fa}c xrcubnk} {} zb~d f rkmcjibpfoak acjc! cr xfmlfjbij! zk
bi}~fi~a licz zdf~ ~dk jccn} frk bi}bnk)
]kakm~kn Orfin0
NCUK EFMK M_KFG o [ibakukr
''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''
MCG]F^] Bi}~b~{~k ce Biecrgf~bci ^kmdicacj
64
http://www.unilever.com.au/ourbrands/personalcare/dove_products/Dove_skin_care.asphttp://www.unilever.com.au/ourbrands/personalcare/dove_products/Dove_skin_care.asphttp://www.unilever.com.au/ourbrands/personalcare/dove_products/Dove_skin_care.asp -
7/23/2019 Final Report of DOVE
19/26
''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''
Zk }kakm~ ~dkNCUK efmk mrkfg ~c mdfijk ~dk xfmlfjbij) ^dkNCUK efmk mrkfg b}
bi `fr xfml fin fufbafoak bi nbeekrki~ }bpk}) Ecaaczbij b} ~dk ktb}~bij NCUK efmk mrkfg
`fr ~df~ fufbafoak bi ~dk gfrlk~)
F maf}}bm makfi}kr! ~db} rbmd mrkfg b}
dbjda keekm~buk bi rkgcubij faa
~rfmk} ce nbr~ fin gflk'{x) Kirbmdkn
zb~d k}}ki~bfa bijrknbki~}! ~db}
makfi}kr b} xD ofafimkn ~c xrc~km~ ~dk if~{rfa gcb}~{rk akuka} cec{r }lbi! akfubij c{ zb~d nkabjd~e{aa }ce~! }gcc~d fin
}{xxak }lbi) _kmcggkinkn ecr icrgfa cr nr }lbi)
^[OK Xfml ce NCUK Mrkfg0
Zk mdfijk ~dk xfmlfjbij ceNCUK mrkfg bi ^[OK xfml)
^drc{jd ~dk ecaaczbij xrcmk}} zk nkukacx ~dk ikz xrcn{m~ ceNCUK efmk mrkfg o
mdfijbij b~} xfmlfjbij)
Ofmljrc{in ce Bnkf0
Ebr}~ b~ b} ~dk ~rkin ce mrkfg} bi ^[OK xfml}< gc}~ ce ~dk xcx{afr mrkfg} frk fufbafoak bi
^[OK xfml} fin ~dk m{}~cgkr} xrkekr ~c o{ ^[OK bi}~kfn ce `fr) ]c zk nkmbnkn ~c
orbijNCUK mrkfg bi~c ^[OK xfml zdbmd b} bi `fr xfml ~c mcgxk~k bi ~dk gfrlk~)
]c{rmk0
DkrkIkknce ~dk m{}~cgkr fin Mcgxk~b~cr} zkrk ~dk }c{rmk ce ~db} bnkf)
''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''
MCG]F^] Bi}~b~{~k ce Biecrgf~bci ^kmdicacj
62
-
7/23/2019 Final Report of DOVE
20/26
''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''
Mcimkx~ Nkukacxgki~ fin ^k}~bij0
Zk nkukacx ~dk mcimkx~ ce ~db} bnkf ce xfmlfjbij ~drc{jd mci}{gkr }{ruk! rk}c{rmk}
fin ~flbij ~dk }{jjk}~bci} ercg gfrlk~bij xkcxak fin fa}c co}krubij ~dk gfrlk~ fin ~dk
xrcn{m~} ce ~dk mcgxk~b~cr}) Zk fa}c }kk ~df~ zdbmd kt~rf okikeb~} ~db} ikz xfmlfjbij
zbaa xrcubnk ~dk m{}~cgkr})
Mcimkx~ ]~f~kgki~0
^dk ^[OK xfmlfjbij ceNCUK mrkfg b} gcrk mciukibki~! ktxknbki~! dfin! kf} ~c
{}k! {imcgxabmf~kn! }km{rk! }{b~foak fin c{ mfi ~flk b~ fizdkrk kf}ba zb~dc{~ fi
bi~rbmfm)
Icz fe~kr mcimkx~ nkukacxgki~ zk ~k}~ ~db} mcimkx~ bi gfrlk~ ~drc{jd }cgk v{k}~bci}
$bi~krubkz" fin zk ec{in ~df~ gf`crb~ ce mci}{gkr} xrkekr ~c o{ ^[OK xfml
NCUK mrkfg)
V{k}~bci0 Dcz ce~ki nc rc{ ~dbil rc{ zc{an o{r NCUKmkfg b~ bi ^[OK XFML3
F" Nkebib~ka zc{an o{ O" Xrcofoa zc{an o{ M" Nkebib~ka zc{an ic~ o{
5; =8 8;
''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''
MCG]F^] Bi}~b~{~k ce Biecrgf~bci ^kmdicacj
?8
Mci}{gkr _k}xci}k
5;+
=8+
;+ Nkebib~ka zc{ano{
Xrcofoa zc{an
o{
Nkebib~a zc{an
ic~ o{
-
7/23/2019 Final Report of DOVE
21/26
''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''
Mcimkx~ Kufa{f~bci0
Zk kufa{f~k ~dk mcimkx~ ~drc{jd ~dk mci}{gkr }{ruk fin zk ec{in ~df~ gf`crb~ ce
mci}{gkr} xrkekr ~c o{ ^[OK XFML zdbmd zf} bi efucr ce ~dk bnkf fin ~dk bnkf zf}
ktmkaaki~) Fe~kr ~df~ zk kufa{f~k ~dk mc}~ fin zk ec{in ~df~ xkr {ib~ mc}~ ce ^[OK b} ak}}
~dfi ~dk `fr xfml}) Mc}~ ce^[OK xfml b} > ~c; xkrmki~ ak}} ~dfi ~dk `fr xfml)
X{rxc}k ce ^db} Ikz Xfmlfjbij0
Gfrlk~bij0
^dk xfmlfjbij mfi ok {}kn o gfrlk~kr} ~c kimc{rfjk xc~ki~bfa o{kr} ~c x{rmdf}k ~dk
xrcn{m~) Xfmlfjk nk}bji df} okki fi bgxcr~fi~ fin mci}~fi~a kucaubij xdkicgkici)
^dkrkecrk zk ~dc{jd~ ~df~ NCUK mrkfg zdbmd b} bi `fr xfml be orbij bi ^[OK xfml
~dk gcrk m{}~cgkr} zbaa f~~rfm~ ~czfrn} b~)
Mciukibkimk0
^dk ^[OK xfmlfjk} dfuk ekf~{rk} zdbmd fnn mciukibkimk bi nb}~rbo{~bci! dfinabij!
nb}xaf! }fak! cxkibij! rkmac}bij! {}k! fin rk{}k) ]c ~db} ^[OK xfml b} gcrk mciukibki~
fin ktxknbki~ ~c {}k)
Mcgxk~k bi ~dk gfrlk~0
Gc}~ ce ~dk mrkfg} bi ~dk gfrlk~ frk bi ^[OK xfml fin xkcxak ablk ~c o{ ^[OK xfml
mrkfg}! }c ~dkrk zf} fi cxxcr~{ib~ ~c orbij zkaa licziNCUK mrkfg bi ^[OK xfml
}c ~df~ b~ mcgxk~k keekm~buka fjfbi}~ b~} mcgxk~b~cr})
^c bimrkf}k gfrlk~ jrcz~d fin }dfrk0
''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''
MCG]F^] Bi}~b~{~k ce Biecrgf~bci ^kmdicacj
?6
-
7/23/2019 Final Report of DOVE
22/26
''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''
Gf`crb~ ce ~dk mci}{gkr} o{ ^[OK xfml mrkfg}! beNCUK mcgk ercg `fr ~c ~dk
^[OK xfml ~dki nkebib~ka ~dk mci}{gkr} zdc ablk ^[OK xfml zbaa }zb~md ci ~c ~db}
ikz xfml ceNCUK) [a~bgf~ka ~dk gfrlk~ }dfrk fin jrcz~d zbaa bimrkf}k)
Mcima{}bci0
^dk mdfijk bi xfmlfjbij ce fi ktb}~bij zkaa liczi orfin mfi bimrkf}k gfrlk~ }dfrk!
f~~rfm~bci! m{}~cgkr of}k! acfa~ o{~ b~ }dc{an ok ncik fe~kr ncbij mci}{gkr }{ruk
c~dkrzb}k b~ mfi ok ikjf~buk) Gcnbebij ~dk xfmlfjbij ce k}~foab}dkn orfin mfi mf{}k
ikjf~buk mci}kv{kimk} o{~ ecr ~db} ~dkrk b} f ikkn ce xrcxkr rk}kfrmd) Be ~dkrk b} f mdfimk
cr efucrfoak cxxcr~{ib~ ecr fa~krf~bci ~dki fufba ~df~ cxxcr~{ib~ mfrke{aa f} bi mf}k ce
NCUK mrkfg)
MDFX^K_) =
''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''
MCG]F^] Bi}~b~{~k ce Biecrgf~bci ^kmdicacj
??
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7/23/2019 Final Report of DOVE
23/26
''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''
Gfrlk~bij Gbt ]~rf~kjbk} ecr Ikz
Xrcn{m~ Nkukacxgki~
Gfrlk~bij ]~rf~kjbk} ecr ~dk Ikz Xrcn{m~ Nkukacxgki~ Xrcn{m~
Xrbmk
Xrcgc~bci
Xafmkgki~
Xrcn{m~
Zk frk jcbij ~c bi~rcn{mk Ncuk Efbrik}} Mrkfg bi ikz ^{ok Xfmlfjbij zb~d }cgk kt~rf
Bijrknbki~} fin okikeb~} zdbmd gflk} ~dk efmk} }ce~ fin gcrk okf{~be{a)
Okecrk ~df~ bnkf ~dk Ncuk Mrkfg b} cia fufbafoak bi `fr xfmlfjbij bi}~kfn ce ^{ok
Xfmlfjbij) ^dk mrkfg zb~d `fr xfmlfjbij b} ic~ kf} ~c dcan bi dfin fin bi x{r}k
k}xkmbfaa ecr ~dc}k jbra} zdc frk ukr mci}mbc{} foc{~ ~dkbr }lbi})
Ecr }km{rbij ~dk gfrlk~ ce Ncuk Mrkfg zk frk bi~rcn{mbij ikz ^{ok Xfmlfjbij)
''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''
MCG]F^] Bi}~b~{~k ce Biecrgf~bci ^kmdicacj
?=
-
7/23/2019 Final Report of DOVE
24/26
''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''^dk ikz ^{ok xfmlbij df} gfi ufa{k fnnkn ekf~{rk} ablk
Mciukibkimk bi nb}~rbo{~bci
Kf} ~c dcan fin mfrr zb~d
Kf} ~c {}k
Feecrfoak ecr faa }kjgki~}
Xrbmk
Xrbmk b} cia cik X fgcij >X} ~df~ jkikrf~k }cgk rkuki{k ecr ~dk mcgxfi rk}~ faa
bim{rrkn }cgk mc}~ ce ~dk mcgxfi)
F} c{ licz ~df~ ~dkrk frk }kukrfa xrbmk of}kn fxxrcfmdk} frk fufbafoak ~df~ mcgxfi
}dc{an ecaacz)
Dkrk zk {}k Mcgxk~b~bci of}kn xrbmk fxxrcfmd ecr ~dk Ncuk Mrkfg zb~d ikz ^{ok
Xfmlfjbij
Ebr}~a zk fifapk mcgxk~b~cr xrbmk)
Zk mdfrjk fukrfjk ce mcgxk~b~cr xrbmk)
Fe~kr mcgxak~k fifa}b} ce faa ~dk mc}~ zdbmd b} bim{rrkn zk }k~ ~dk }~finfrn xrbmk ce ~dk
xrcn{m~ zdbmd b} kf}ba feecrnfoak ecr faa }kjgki~} ablk acz maf}}! gbnnak maf}} fin dbjd
maf}} xkcxak kf}ba x{rmdf}k ~df~ xrcn{m~)
Xrcgc~bci
Ecr ~dk x{rxc}k ce xrcgc~bij ~dk Ncuk Mrkfg zb~d ikz ^{ok Xfmlfjbij zk {}k nbeekrki~
}c{rmk} ablk Xrbi~ Gknbf! Kakm~rcibm Gknbf! fin Bi~krik~ k~m
Fnn b} jbuki ci
Jkc ^U! FF@ ^U! X^U k~m
_fnbc
Nfzi Gfjfpbik
@{ij Ikz}xfxkr
Xrcgc~k ~drc{jd Ofiikr}! Orcmd{rk}! Mdfr~}! Xaf mfrn} k~m
_f~k} ~df~ Xrbi~ fin Kakm~rcibm Gknbf Mdfrjk fjfbi}~ Xrcgc~bij c{r xrcn{m~
~drc{jd FNN)
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MCG]F^] Bi}~b~{~k ce Biecrgf~bci ^kmdicacj
?>
-
7/23/2019 Final Report of DOVE
25/26
''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''
Fnukr~b}bij ^frbee
JKC Ki~kr~fbigki~
Keekm~buk @{a 86! ?88:
^bgk ofin $X]^"_f~k xkr =8 }kmcin}
$XL_"8888'84;2 =!:;8
8288'68;2 68!888
6688'6:;2 ;!888
6488'64;2 ?8!888
6288'62;2 =:!;88
?888'?8;2 5?!;88
?688'?6;2 =:!;88
??88'?=;2 ?;!888
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Ff` _ff~
Ff` ]{ofd
Ff` Ncxkdfr
Ff` ]dffg
Ff` Xrbgk
Ff` Ibjd~
^BGK OFIN
88)88 ' 85)88
85)88 ' 6?)88
6?)88 ' 6:)88
6:)88 ' 62)=8
62)=8 ' ?=)88
?=)88 ' 88)88
OF]K _F^K $xkr
gbi{~k"
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MCG]F^] Bi}~b~{~k ce Biecrgf~bci ^kmdicacj
Faa xrbmk} frk }{o`km~ ~c Jkikrfa ]fak} ^ft fin bima{}buk ce fjkim mcggb}}bci
^bmlkr}#]mrcaa} % NA]#acjc} frk mdfrjkn =;+ xrkgb{g cukr ^bgk Ofin _f~k}
Ebtkn xc}b~bci} frk mdfrjkn f} xkr xrkgb{g }mdkn{ak
Focuk rf~k} nc ic~ fxxa ci }xkmbfa kuki~}#}xkmbfa xrk}ki~f~bci}#}xkmbfa xafmk
?;
-
7/23/2019 Final Report of DOVE
26/26
''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''
Bi}~r{m~bci}
6) Lbina gki~bci ~dk ~bgk }ac~ fin g{a~bxabkr ci _kakf}k Crnkr)
?) Xakf}k faacz f mrknb~ xkrbcn ce 6; nf} fe~kr ~dk biucbmk b} rkmkbukn)
=) ; + ]xkmbfa FF@ ^U nb}mc{i~ ci fnufimk xfgki~ rkmkbukn >4 dc{r} okecrk ~dk}mdkn{ak }~fr~})
>) Faa _kakf}k Crnkr} }dc{an ok }ki~ ~c FF@ ^U f zkkl xrbcr ~c ~dk fbrbij }mdkn{ak)
;) Orfinbij mdfrjk} ecr Ofml Nrcx} ]bnk Nb}xaf} fin c~dkr Nb}xaf gf~krbfa fin # cr
}xkmbfa xc}b~bci} }dfaa ok jbuki }kxfrf~ka)
Gf~krbfa Dfinabij
6) F} xkr FF@ ^U*} rkv{brkgki~! gf~krbfa zbaa ok fmmkx~kn ci Ok~f # NU ecrgf~} cia! ci
Bi~krif~bcifa Orcfnmf}~ f{nbc#ubnkc v{fab~)
?) ^dk gf~krbfa }dc{an ok }{ogb~~kn ~c FF@ ^U :? dc{r} xrbcr ~c ~dk nf~k ce ~rfi}gb}}bci)
^dk focuk gki~bcikn rf~k b} ic~ fxxabmfoak ~c }xci}cr}dbx ce Ikz
^dk rf~k} ecr xafmbij fn} ci _fnbc frk
=888 ~c ;888 _} ecr 6 gbi
^dk rf~k} ecr xafmbij fn} ci Ikz}xfxkr} frk
68!888 ~c ?;!888 _} ecr Xafmbij ci ebr}~ xfjk}
Fm~{fa Mc}~ ~df~ b} bim{rrkn f} Xrcgc~bcifa Mc}~
Xafmkgki~
^dk xrcn{m~ zdbmd zk frk jcbij ~c bi~rcn{mk b} Ncuk Mrkfg zb~d ikz ^{ok Xfmlfjbij
fe~kr nkmbnbij rk}~ faa ~drkk Gfrlk~bij X} icz zk frk bi f xc}b~bci ~c nkmbnk zdkrk ~dkxrcn{m~ b} xafmkn) ^dk xrcn{m~ }dc{an ok xafmkn kukrzdkrk bi ~dk gfrlk~) Icz mcgxfi
fa}c ~frjk~} ~dc}k gfrlk~} zdbmd frk farkfn ic~ mfx~{rkn o ~dk Ncuk Mrkfg n{k ~c b~}
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^dk xrcn{m~ b} fufbafoak bi ~dk gfrlk~ f~ efbr xrbmk)
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