final project

Book Kart

Executive Summary

In this world where environment is our first priority, anything and everything that is developed exploits our nature. So we at Book kart provide you books of all the genres at a very affordable price online without harming our surroundings.

Book Kart was established in 2016. We provide books of all genres to all age groups through our app that too at a very affordable price.

Market Overview

Carrying a lot of books around has always been a tedious task. So, all the readers around the world will seek for the app that provides them all the books at a single place.

Book kart will target the customers of all age group as we provide comics for children and other books for all age groups. It will be a great platform for college students.

GOAL

“Book Kart’s” primary goal is to reach out to as many people as possible. Expand its services to all the regions of India and to generate a net revenue of 40 lac by the end of this year

Target Market

• The idea of getting people close to books on their finger tips is a great step

• Affordable and trustworthy• Main focus on college students

• Books available 24/7 for customers• Offline mode available for premium

users• Comics for children and kids of play

school

We need to collaborate with trade union organization and we have to identify and collaborate with other organizations which provide workers on demand like online employers etc.

For Customers

We have made a lot of books available over a single app in different categories which are very easily accessible.

For Collaborators and Company Stakeholders

We have created a great platform for you to work on and provide knowledge to the world with a single click

Tactics

Product

• Android and iOS app integrated with active notifications of new books available at play store and app store respectively.

• Books are available 24/7, anywhere and everywhere

Service

• We provide trustworthy secured payment system, fast and reliable service

• 24/7 working customer care number for any queries

Price

• $49 per annum including all the taxes

• Subscription includes all the premium features of the app

For Customers

• No charges for first two days of trial period

• Occasional discounts for all the customers

• Goodies and free books for regular customers

For Collaborators

• Best male and female delegate awards every month according to their work

• If the target is achieved extra bonus from net income to company personnel and collaborators

Communication and Distribution

• Services and products will be available on play store, app store and whatsapp channel

• Offers will be provided by notifications through app on regular basis

Implementation

InfrastructureOrganizational Structure

BODs

CEO

Marketing Research and Development

Finance and Services Quality Projects

Organizational Structure

Sales and Marketing

Head

Head of Customer

Experience

Head of Customer

Acquisition

Head of Customer

Engagement

• Make the app user friendly• Strong following on social

media such as facebook and twitter

• Training the company personnel

• Create advertisements to create unique brand value

• Providing offers to yield more profits• Selecting very polite and trained

customer helpline

• Register as a limited company• Achieving the CSR• Apply for funding and bank

loan• Open accounts for company

and suppliers

Other Processes

• Promotional brochures, manual and other materials

• Registering telephone numbers for helpline• Training the helpline people• Create office accounts of all employees

Implementation Schedule

Task May June July August September I X II X X III X X IV X V X X X VI X X VII X VIII X

This presentation was made by Yash Manghnani, RCOEM Nagpur, under the internship of Prof. Sameer Mathur, IIML