final marketing.pptx
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Study Consumer Behavioufor Conducted Tours
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Consumer Analysis
•Consumer Analysis includes the study of:
Who buys?
What do they buy?
Why do they buy?
How do they make decisions to buy?
When do they buy?
Where do they buy?
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TOUR LOCATIONS
• 7 sisters (North East India)( 36000, 10nights &11 days)₹
• Kanha Wildlife Sanctary (!adhya "radesh) ( 1#000, $ d₹
• %shtainaya' yatra ( $00,# nights & 3 days)₹
• oa ( *000, nights, $ days)₹
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an a e anc uary a"radesh#
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Ashtavinayak $atra
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%oa Tour
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Consumer Behavior Pattern
•
&e'endin( u'on A(e• &e'endin( u'on ty'es of tour
• &e'endin( u'on "acka(es
• &e'endin( u'on !arital Status
•
&e'endin( u'on Season• &e'endin( u'on &uration of Tour
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)actors *n+uencin( $our &ecision )or selectin( tour•
!oney• &estination
• *n+uence)amily and )riends#
• &istance from Home
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..-
/,-
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actors In!uencin" Location Selection
&istance
*n+uence
)riends#
0ocation
!oney
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Online Boo#in" $s O%inBoo#in"
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*ndividuals 1ccu'ation to Beha
•
Student• Workin(
• Home2!aker
• 3etired
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Home2maker 3etired Student Workin(
4
5
.4
.5
64
65
,4
,5
)amily )riends
Relationshi& 'et(een Occu&ation and Preferen
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Home2maker 3etired Student Workin(4
5
.4
.5
64
65
7 sisters 8ort,;444< .4ni(
Ashtavinayak
>544
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Home2maker 3etired Student Workin(4
5
.4
.5
64
65
,4
A
3
3
Relationshi& 'et(een Occu&ation a*ode of Trans&ort
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Relationshi& 'et(een Occu&ation aPreferred Time +uration
Home2maker 3etired Student Workin(4
6
>
;
/
.4
.6
.>
.;
./
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Relationshi& 'et(een Occu&ation aPreferred ,otel Ty&e
Home2maker 3etired Student Workin(4
5
.4
.5
64
65
,4
,5
>4
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Home2maker 3etired Student Workin(4
5
.4
.5
64
65
,4
,5
>4
&
u
!
Se
Relationshi& 'et(een Occu&ation anPreferred Season
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Preference "rou& 'ased on*arital Status
4
5
.4
.5
64
65
,4
,5
>4
)amily
)riends
"artner
4
5
.4
.5
64
65
,4
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Relation Bet(een Location and Time +uPreference
7 sisters 8orth 9ast *ndia#: ,;444< .4ni(hts =.. days#4
6
>
;
/
.4
.6
.>
.;
./
64
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ood And ood Preference
8o@ ./-
$es@ /6-
Preference for the Tour Com&any to &rovide food
ain@ 7-
8on e(@ 6/
e(@ ;>-
ood Preference
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Preference of Tour )uide as &er Locat
7 sisters 8orth 9ast *ndia#: ,;444< .4ni(hts =.. days#4
5
.4
.5
64
65
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Num'er of Peo&le in a Tour
;4-6-
;- >-
.4 .4 2 64 64 2 ,5 ,5 2 54
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K9$ 1BS93AT*18S
•
/,- of consumers 'referred location as a in+uefactor
• $oun(ster 'referred online bookin( where as eld(eneration 'referred oDine bookin(s
• !aEor consumers 'referred to travel with 3A*0WA
workin( consumers 'refer A*3WA$S• Consumers mostly 'referred to stay in ,STA3 ho
• Winter season is mostly 'referred by students anworkin( consumers
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