fiji flavor
Post on 15-Feb-2016
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FIJI FLAVORJames Dye, Jeremy Burke, Brittney Merecki,
Lauren Triplett
FIJI Water; A BackgroundDavid Gilmour began the Fiji Water journey
in 1996.
Distributes clean, pure water with artesian filtering/bottling.
Fiji MissionQuality and Excellence in our product
Communicating the passion and uniqueproperties of our brand
Continuing to invest in the future while preservingand cherishing the pristine source.
Fiji SWOT analysis
StrengthsStrong Revenue1% for the environment WeaknessesLimited shipping options(US only)
OpportunitiesBoosts Fijian economyOffers a unique product
ThreatsOther bottled water companies
SWOT
Fiji’s Competition
MarketingAdvertising:
MagazinesBillboardsInternet
Fiji Flavor• Pure water, infused with natural fruit flavor
native to the Fiji Islands.• Provides your body with • Silica: aids in bone formation• Fluoride: Prevents tooth decay• Bicarbonate: Balances pH levels• Electrolytes: balances body’s ions
Coconut
Watermelon
Kiwi
Prices
$2.00 $2.50 $3.00 $3.50
*Prices will vary upon location and business
Promotion:
BUY 2, GET 1 FREE!!Why not try all three flavors!?
Where can you get Fiji Flavor?Grocery stores
Convenience stores
Starbucks
Vending machines
Or order directly from Fijiwater.com!
Target AudienceThe health conscious
Green “Thinkers”
Students
Busy adults
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