fast-tracking the innovation process
Post on 09-Jan-2017
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Fast tracking the
innovation process
Alice Moss
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Insight generation
Insight prioritisation
Crowdsourcing Concept development Overnight
Concept screening
Day 1 Day 2 Day 4 Day 5 Day 6 Day 7Day 3 Weekend
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Creativity is like peanut butter – the broader the bread slice,
the lighter the taste. When a brief is too broad the community
spreads ideas across multiple benefits and need states.
Which always brings stuff the clients already know – fast, but
with no new material. The goal of the brief is to bring the
community to the edge of what the brand doesn’t know
already.
Francois Petavy
CEO
eYeka
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Ilona
Kazakhstan
Rozelle
Australia
Travel with
Activia Exotic
Activia Dipping Sticks
Martin
United Kingdom
Activia Made Myself
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Concept 3
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Bottom 50% 50 - 25% Top 25%
Trial
CONCEPT A CONCEPT
BENCHMARK CONCEPT B CONCEPT C CONCEPT D CONCEPT E
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Thank you
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