fast dove product
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Mobile messaging analytics platform
Problem
Customer's pain
Fastdove Eoin Gallagher eoin@fastdove.com www.fastdove.com
“Messaging is fragmented; sms,
multiple platforms for push
notifications. Its too hard to
understand the impact of the
engagement.”
Solution
fastDove value proposition
Eoin Gallagher eoin@fastdove.com www.fastdove.com
An instant unified platform for all
mobile messaging.
Analytics for the deepest customer
insights and engagement.
Fastdove
Today an SMS text message can reach 5.2
billion mobile phone accounts, and thus has a
reach of 75% of the planet's population.
*source: Almanac 2011: The Mobile Telecoms Industry Annual Review
for 2011, by Tomi Ahonen
Situation
SMS & Push notifications
Eoin Gallagher eoin@fastdove.com www.fastdove.com
Apple alone has processed more than 100
Billion push notifications to it’s iOS ecosystem
as of June 6th 2011.
*source: Apple WWDC Keynote June 6th 2011
Fastdove
22% SmartPhone Shoppers Purchase Via Apps
68% of Smartphone Users used an App within
Past Week
Smartphones Critical to Mobile Advertising:
Responded to SMS ad - 8% SmartPhone vs
4% feature phone. Used App - 85%
SmartPhone vs 16% feature phone
*source: Google Report: The Mobile Movement, April 2011
*source: ComScore Webinar The State of the U.S. Mobile Advertising
Industry, June 2011
Groupon and LivingSocial doubled user's
engagement, i.e. viewed the deal, searched for
deals or purchased offers after seeing a push
notification.
Situation
Mobile Advertising & Push Notifications
Eoin Gallagher eoin@fastdove.com www.fastdove.com Fastdove
Situation
Smartphones & Push Notifications
200M iOS devices sold as of June 6 2011.
130M Android devices sold as of July 14 2011.
550000 Android daily activations.
35% YoY Global Mobile 3G subscriber growth
to 726MM.
14% Smartphone penetration globally,
USA 47%, Spain 48%, France 33%, Korea 79%
250k Android Apps available
6B Android Apps downloaded
500k iOS Apps available
15B iOS Apps downloaded
*source: Apple WWDC June 2011, Google Q2 Earning call 2011
*source: Apple WWDC June 2011, Google Q2 Earning call 2011
*source: KPCB Top 10 Mobile Internet Trends, February 2011
Eoin Gallagher eoin@fastdove.com www.fastdove.com Fastdove
Message Builder
Compose Message
-Web based editor
-Non-technical skills to use
-Instant preview on different
devices and platforms
-Message Templates
Elies Campo elies@fastdove.com www.fastdove.com Fastdove
Message Builder
Compose Message Features
Elies Campo elies@fastdove.com www.fastdove.com
Text + Media
Add images, video, sound or
text to your message. Upload
or connect with social.
Conversations
Send and start conversations
with particular clients or
group of clients.
Forms
Ask simple questions. Get live
stats as clients answer.
Validation
Validate certain actions,
before displaying content.
Validate sharing, location,
time and near future: NFC
Coupons
Easily create coupons.
Generate random codes or
upload them. Set expiration
conditions.
App Routing
Route users to specific areas
of applications from received
messages.
Fastdove
Message Builder
Segmentation
-Easly select recipients of
campaigns.
-Save groups of recipients for
future campaigns.
-Dynamic grouping
Elies Campo elies@fastdove.com www.fastdove.com Fastdove
Message Builder
Segmentation Features
Elies Campo elies@fastdove.com www.fastdove.com
Default Sets
Segment campaigns based on
basic attributes like sex, age,
email or phone number,
communication channel or
mobile platform.
Previous Campaigns
Segment campaigns based on
information from previous
campaigns. Improve and
evolve campaigns based on
results.
Upload Sets
Upload your own data sets of
users based on data from your
own organization.
Location
Segment via location. Current
location past location.
Geofencing: message stays
within area and is triggered
when user is within.
Message Builder
Send Campaigns
-Send Messages
-Forget about technology or
mobile platform.
-fastDove formats messages
for destination platform
-Schedule Campaigns (time
or location)
-Message Expiration and
automatic delete.
Elies Campo elies@fastdove.com www.fastdove.com Fastdove
Message Builder
Send Campaigns
Elies Campo elies@fastdove.com www.fastdove.com
Text SMS
Text messages with limited
characters. Provides limited
information about message
status.
Push + Inbox
Text based messaging that
triggers your App and displays
rich content.
Text SMS + Url
Text message with limited
characters. Embedded URL
can provide almost same
experience that native App.
Push Notifications
Text based messaging using
user’s data connection. Same
experience as SMS at a
fraction of the cost. Opens
App
Fastdove
Message Builder
Analytics
-Real time reports of
Campaign success
-Engagement reports
-Edit live campaigns with
inmediate effect.
-Location reports
-Export report data.
Elies Campo elies@fastdove.com www.fastdove.com Fastdove
Message Builder
Analytics Features
Elies Campo elies@fastdove.com www.fastdove.com
Message Status
Add images, video, sound or
text to your message.Upload
or connect with social.
Validation
Verify how many recipients
executed a specific action like
sharing content or coupon
validation.
Engagement
Add images, video, sound or
text to your message.Upload
or connect with social.
Sharing & Influence
Track social sharing. Detect
and target influential
recipients.
Location
Location based analytics.
Location triggered results.
Fastdove
fastDove
Mobile SDK
Enhance and empower your
current App with fastDove’s
messaging libraries for
multiple mobile platforms.
Easy to implement and well
documented.
Elies Campo elies@fastdove.com www.fastdove.com Fastdove
fastDove
Whitebrand Application Wizard
No budget or skills for native
mobile app? Easily create a
simple native app with
custom look and feel.
Ready for multiple
platforms.
Elies Campo elies@fastdove.com www.fastdove.com Fastdove
fastDove
Api
Web Base EditorNon
Technical SkillsInstant
Preview for Different
PlatformsUsefull
TemplatesDiferent Use
Modules
Elies Campo elies@fastdove.com www.fastdove.com Fastdove
fastDove
Mobile Notification Platform Overview
Elies Campo elies@fastdove.com www.fastdove.com Fastdove
fastDove
SMS and Mobile Web Platform Overview
Elies Campo elies@fastdove.com www.fastdove.com Fastdove
fastDove
Mobile Web Applications
Elies Campo elies@fastdove.com www.fastdove.com
Campaign Builder
Messages are designed
and composed using the
fastDove Campaign
builder.
Mobile Web Version
Before sending the
message, fastDove
creates and formats the
message so it can be
correctly displayed in
diferent mobile
platform browsers
Unique URL + Content
fastDove sends the
message with a unique
URL to each recipient.
URL can deliver message
or trigger a native app
download.
Unique Reports
Because the URL and
message is unique,
interaction with
message can be
individually reported.
When recipient doesn´t have a native App installed an SMS will be sent with a unique Url.
When visited, URL will display the message in the mobile browser.
Fastdove
fastDove
Sharing Messages in Mobile Applications
Elies Campo elies@fastdove.com www.fastdove.com
Campaign Builder
Sharing options are
enabled while designing
and composing the
messages.
Sharing Enabled
When enabled, a sharing
tab appears in the
message. A unique URL
is created per each
recipient and social
network.
Network effect
URL are shared and
published in the
recipient’s social
network. Friends and
followers can click and
view the content.
Analytics
Clicks and views are
reported in analytics.
Influencial recipients
can be detected and
By enabling sharing options in campaigns, value and reach are increased.
Fastdove
Product
Roadmap: Q1’ Release Europe and US
Eoin Gallagher eoin@fastdove.com www.fastdove.com
November 2011
API for Elogia
Push for iOS & android
Launch beta
Reporting & analytics
Message builder
Q2 2012
Official launch
Social features
March 2012
Time: 2011 - 2012
Fastdove
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