farm
Post on 12-Dec-2014
467 Views
Preview:
DESCRIPTION
TRANSCRIPT
Family Farm
Social Media Market Plan Summer 2013
Yevgeniya Gozenpud
Enhancing Online Marketing
GROW YOUR ONLINE COMMUNITY
1WEBSITE
DEVELOMET
2UPGRADE SOCIAL MEDIA PROFILES
3Share YourCONTENT
WEBSITE UPDATE
EASY TO NAVIGATE & FINDMOBILE VERSION(SEO) KEYWORDS
Design and organize
1
Keywords Add Keywords in Titles, Website, Blog and Posts on Social MediaExamples Below, see full lists with % of Local & Global search attached
Pick your own vegetablesLocal Farm standGarden service
Container garden designPlanting flowers in Containers
Grow vegetablesVegetable GrowingLocal Vegetables
Flowers & vegetablesGreenhouse IL
Vegetable Garden PlantsPlanters
Vegetable growing Outdoor Plants
Farm StandPumpkin Patch
Best Flowers for PlantersFlower Box PlantersLocal Vegetables Summer VeggiesPerennial Flowers
Northwest IL
Identify your Target Audience
Identify Profile of the people you are trying to reach. This will make it easier to connect with them online. Include this information as part
strategy and activities including blogs, posts and connections.
CREATE MODELS OF CUSTOMERS TO
Research Current Local Programs , Wants & needs of CommunityTalk with leaders, local business's and students, review past needs
• Parents • Teachers• Kids
• Local Business Community• Corporation’s
Suggestions:Organize tabs on Website
Add social Buttons on top rightAdd E-Letter sign up on Home
Page(email capture)Add About Us/History
Add TestimonialsAdd blog link-switch content to Blog
Make it easy for people to find information! Give them reason to stay, share with others and come
back!
WEBSITE
Find InfoParticipate-
Ask ?’sSubscribeNavigate
BLOG SHOULD CONTAIN :
STORY OR POST ( 500 WORDS)BE A RECOURCE FOR VISITORSOFFER WAYS TO PARTICIPATEUSE LINKS SHARE ON SOCAIL MEDIAEx.Pumpkin Fest PicturesContainer Planters-Ideas & tipsTips for Gardner’sRecipe's
• EASY TO USE• BUILD YOUR SITE &
PAGES• MAKE CHANGES
WITHOUT HASSLE• USE TEMPLATES• USE METRICS• BUILT IN OPTIMIZATION
BLOG Started with WORDPRESS
2 Be a Storyteller
BE Authentic
BE Consistent & NOT repetitive
Be Thoughtful! ONLY put things up if you think the viewers will appreciate it or could need it.
Be a recourse for visitors! Offer information ideas…
Be Human!
BE Fun!
Be Unique!
Be Efficient & Effective in your time online.
SET UP PROFILES
If you didn't have FUN writing it, then people will not have fun reading it : (
YOUR MESSAGE HERE:
MESSAGETaglineUnite people over the movement & mission
People want to feel like the actions they take will make them feel like they are part
of something ( Create your tribe )
(MISSION +GOALS)+TARGET+STRATEGY=EVALUATION
WHAT ABOUT THE COMMUNITY?
Add People of similar likes/dislikes
Local Business's & Sponsors
DO RESEARCH of leaders in area
MAKE PARTNERSHIPs via social media
CONNECT WITH PEOPLE IN YOUR LOCAL AREA on
Social Networks
3Share GOOD CONTENT
CONTENT IS KING
• Have a voice- Decide on tone, language, humor level & how you want to be perceived!
• Be a recourse of information= Make your consumers feel informed and turn to you for more information in the
future.• Show off expertise and Knowledge-Testimonials, pictures,
history…• Make it personal- Don’t make posts and conversations feel
conformed and mechanical & Show emotion.• Display accomplishments, flowers/veggies, people…
ALWAYS CONECT TO MISSION AND TARGET!
Spend time contacting with new people. Engage in conversation.OFFER TIPS & ADVICEParticipate in & Start Discussions
GROW
Facebook ConnectCustomer Service Advertising 2-3 sentences add link to websiteM-F ( 10-6)
Twitter Share Links to Website & blogUse HashtagsConnect with other farmsLocals
Google+ Use local feature to help people find youFarm community & TEACHERS
Pintrist-pictures of farm, plant…YouTube-
Clip of Pumpkin
Fest
• TwitterBest times to post 1pm-4pmCreate your own community: farmers, educators, gardeners, parents, Use #Hashtags to reach specific audience & #follow conversationsRun contests- Best Costume, Best Pumpkin Recipe #FF EXAMPLE #UPICKVEGGIES #Pumpkin #LocalFarmstand #ILFarmstand#ILFamilyFarm
GOOGLE+Conversation is the KEY on Google+
LIVE Chats & Hangouts Feature offers face to face conversations!
Pages offer Great Event Promotions
• Horticulture Community’s• Family Farms• Sustainability• Farming• Gardening
Join +Circles for for garden/farm
Sharing photo, tips, news & events
Boost Page ranking on Google Search
YouTubeCrate short clip of farm- slideshow
Get kids involved & make these a part of your market plan.Showcase
PintristOffer Pictures of Past work-
Container Ideas, Flowers, Farm, PumpkinsShare Link to Website
Crate Fun Newsletter + add sign up on Home PageInclude recipes, news, events, coupons, ideas for planting, tips…
Join & Share :Digg, Stumbleupon, Tumbler & Reddit….
Other Ways to be Social
Org
an
ize
Too much information?USE SOCIAL MEDIA MANGEMT TOOLS TO BE MORE
EFFECTIVE & EFFICAINT
Google Analytics http://www.google.com/analytics/ Add this link and see how your website traffic and visits.
Hootsuit- Set up account to be able to see all social media sites at one time, manage them, reply to comments & set up
timed-posts http://hootsuite.com***Sprout Social is also a great tool!
Bitly-Shorten Links, See what links have the highest traffic http://bitly.com
CREAT A CALENDER
More tools & recourses:
Mashable gives you news and shares new tools in social media!
http://mashable.com/2012/12/01/maximize-audience-value
/
HUBSPOT MARKET GRADER- Grade your website and see helpful tips for improvement! http://www.hubspot.com
top related