falk -- excerpt how you can be the attorney reporters call

THE GUIDE TO INTRODUCING YOURSELF AS A SOURCE TO THE MEDIA

WWW.JANETLFALK.COM

© 2016 Janet L. Falk, Falk Communications and Research. All Rights Reserved.425 Main Street, #12-LNew York, NY 10044

Janet@JanetlFalk.com

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Reporters call the people they know. They rarely call attorneys they have never heard of.

How YOU Can Be the Attorney Reporters CallThe Guide to Introducing Yourself as a Source to the Media

When you see an attorney with a similar practice quoted in the news, doyou think: Why did the reporter speak to her and not me? I’m so muchsmarter.The answer is: Reporters call the people they know. They rarely callattorneys they have never heard of.In this e-book, you will get step-by-step guidance on how to presentyourself to a reporter as an authoritative source on a compelling businessissue that the publication’s readers need to know more about, now.

www.JanetlFalk.com Falk Communications and Research | 212.677.5770 3

(This is an excerpt of a FREE e-book, which you can download from mywebsite www.janetlfalk.com.)

Reporters face tremendous pressure to publish their stories quickly. Whenyou make it easy for journalists to locate you as an attorney available forcomment on key issues, you increase your chances of being the attorneywho gets the phone call and gets quoted.The universe of media opportunities may be divided in three groups basedon sensitivity to time: evergreen, which is irrespective of date; planneddate and highly time-sensitive. The tools to be used in each circumstanceare similar: Executive Media Profile and Pitch Letter.

www.JanetlFalk.com Falk Communications and Research | 212.677.5770 4

(Conclusion, continued)

Reporters call the people they know.

They rarely call an attorney they have never heard of.

If it's likely that an attorney will be quoted in a news story, YOU maybecome that source by preparing and distributing an appropriate ExecutiveMedia Profile or Pitch Letter so YOU will be the attorney reporters call.

www.JanetlFalk.com Falk Communications and Research | 212.677.5770 5

R E A DY TO INTRODUCEYOURSELF?

Contact Janet Falk for a FREE 30-minute consultationso YOU can be the attorney reporters call.

Janet Falk of Falk Communications and Research provides Media Relations and Marketing Communications services to law firms.

Contact her at 212.677.5770 or janet@janetlfalk.com.Read more tips when you subscribe to her monthly newsletter.

© 2016 Janet L. Falk, Falk Communications and Research. All rights reserved.

www.JanetlFalk.com Falk Communications and Research | 212.677.5770 6

APPENDIX

Executive Media ProfilePitch Letter

Big Picture Questions

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