facing the challenge by eric bakermans presentation. #icca11 #iccaworld #icca sunday 23/10/11
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Presentations from Eric Bakermans on Facing the Challenge given during the 50th ICCA Congress. #icca11 #iccaworld #icca SUNDAY 23/10/11
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London -
FACING THE CHALLENGE
Or: how is the Dutch CVB going to deal with dramatically less financial involvement of the government?
-75%
-65%
PROPOSED BUDGETCUT
- 6 5
20152011 201420132012
INVESTMENT DEPARTMENT OFECONOMIC AFFAIRS IN MLN €
FIGURES, INFLUENCE DECISIONMAKERS, GET YOUR ACT TOGETHER, JOIN FORCES WITH OTHER STAKEHOLDERS AND WHY PUBLIC DEMONSTRATIONS DO NOT WORK
• Digesting the cutback as if it was 2015 …• Reorganisation complete per 1.1.2012• 2012 transition year
3 pillars2 alliances1 goal
PARTNERSHIP FOR CORPORATE MEETINGS
FEATURING AN INT’L CAMPAIGN
HOLLAND CONGRESS ALLIANCE(CONGRESS ACQUISITION)
4 TRADE SHOWS (OR LESS)
Effective Destination Marketing
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