facebook mobile platform by snipclip gmbh
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Become a follower / fan: www.twitter.com/snipclip
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SnipClip GmbHSchellingstraße 3580799 München
Tel. +49 (0)89 45 20 506‐11Email info@snipclip.comWeb www.snipclip.com
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SnipClip: The Facebook ExpertsOVERVIEW
Team
Since 2007, Munich20 Facebook Concepter, Designer & DeveloperConsultancy, Conception, Design, Programming & Optimization
Services
References Projects
> 150 Projects (Facebook Apps)For 5 DAX companies and more than 10 international brandsMore than 100.000 usersFan growth more than 40% in 3 weeks
Apps Ads Mobile
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AgendaOVERVIEW
IntroductionSocial. Local. Mobile.
Facebook PlattformThe social network became a web platform.
Facebook Mobile AppsMobile becomes viral.
Outlook From platform to marketplace
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Facebook: the New Start PageINTRODUCTION
Check: http://checkfacebook.com, http://allfacebook.de
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Facebook in GermanyINTRODUCTION
Facts about Facebook (02‐12):
812 million users worldwide22.6 million users in Germany34.7% of German online population is on Facebook.More than 50% of the users arebetween 18 and 34 years old.The average user spends 55 minutes each day on Facebook.
Check: http://checkfacebook.com, http://allfacebook.de
Germany ‐ Gender
Germany ‐ Age
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Mobile and Social belong together.INTRODUCTION
* Check: http://www.internetworld.de/Nachrichten/Mobile/Zahlen‐Studien/GfK‐Studie‐zur‐Facebook‐Nutzung‐Smartphones‐ersetzen‐immer‐haeufiger‐den‐PC‐64462.html
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Mobile wins.INTRODUCTION
Check: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
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Social Networking is #2 Mobile App.INTRODUCTION
Check: http://blog.flurry.com/bid/63907/Mobile‐Apps‐Put‐the‐Web‐in‐Their‐Rear‐view‐Mirror
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SoLoMo: Social. Local. Mobile.INTRODUCTION
Check: http://blog.kennstdueinen.de/wp‐content/uploads/2012/02/TheRiseoftheSoMoLoShopper.png
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SoLoMo in Action: GlanceeINTRODUCTION
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SoLoMo in Action: GlanceeINTRODUCTION
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SoLoMo in Action: GlanceeINTRODUCTION
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SoLoMo in Action: GlanceeINTRODUCTION
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SoLoMo in Action: GlanceeINTRODUCTION
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BrandBrand
Social Business OpportunityINTRODUCTION
Social Business Application
EngageEngageInterestInterestDiscoverDiscover
PurchaseBenefitShare
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AgendaOVERVIEW
IntroductionSocial. Local. Mobile.
Facebook PlattformThe social network became a web platform.
Facebook Mobile AppsMobile becomes viral.
Outlook From platform to marketplace
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Facts about FacebookFACEBOOK PLATTFORM
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Facebook is everywhere.FACEBOOK PLATTFORM
All Major Devices
>2500 devices *
* https://www.facebook.com/Facebookmobileplatform?sk=wall
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The Facebook WebFACEBOOK PLATTFORM
* http://t3n.de/news/facebook‐2012‐zahlen‐daten‐354981/facebook_infografik_2012_big/
7.000.000Websites are connected with Facebook. *
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10.000Websites integrate Facebook each day. *
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Apps. Apps. Apps.FACEBOOK PLATTFORM
20.000.000Apps are installed every day.
* http://t3n.de/news/facebook‐2012‐zahlen‐daten‐354981/facebook_infografik_2012_big/
500.000.000Users of Facebook Apps Facebook
Connect(ed) Website
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Facebook CreditsFacebook Credits
Facebook DealsFacebook Deals
Facebook Social Plugins
Facebook Social Plugins
Facebook PlacesFacebook Places
Facebook PagesFacebook Pages
Facebook ToolboxFACEBOOK PLATTFORM
Facebook AppsFacebook Apps
Facebook ConnectFacebook Connect
Facebook AdsFacebook Ads
Facebook MobileFacebook Mobile
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FarmVille & Co.FACEBOOK PLATTFORM
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Technical ArchitectureFACEBOOK PLATTFORM
Facebook Server Your Server
Facebook API
iFrameiFrame
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Share your Life!FACEBOOK PLATTFORM
Check: http://www.facebook.com/about/timeline
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Beyond the Like ButtonFACEBOOK PLATTFORM
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Social by DesignFACEBOOK PLATTFORM
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Social Discovery & EngagementFACEBOOK PLATTFORM
28* http://newsroom.fb.com/Announcements/Early‐Success‐Stories‐Timeline‐Apps‐and‐Open‐Graph‐fa.aspx
Fab.comFACEBOOK PLATTFORM
+50% Traffic
29* http://newsroom.fb.com/Announcements/Early‐Success‐Stories‐Timeline‐Apps‐and‐Open‐Graph‐fa.aspx
FoodspottingFACEBOOK PLATTFORM
+300% Visits and Activity
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AgendaOVERVIEW
IntroductionSocial. Local. Mobile.
Facebook PlattformThe social network became a web platform.
Facebook Mobile AppsMobile becomes viral.
Outlook From platform to marketplace
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Five Facts about Facebook Mobile AppsFACEBOOK MOBILE APPS
1. 425 million mobile users per month
2. HTML5 or Native App
3. Social Distribution Channels
4. Single Sign‐on
5. Facebook Credits enabled
Check: http://www.allfacebook.com/facebook‐mobile‐app‐2011‐10 and http://www.allfacebook.com/facebook‐mobile‐apps‐2012‐02
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The Magic: HTML5 + CSS3FACEBOOK MOBILE APPS
1. Write‐once
HTML5 + CSS3
2. Run‐everywhere
3. Allow‐once
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BranchOutFACEBOOK MOBILE APPS
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BranchOutFACEBOOK MOBILE APPS
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The Mobile EffectFACEBOOK MOBILE APPS
* http://techcrunch.com/2012/03/02/branchout‐growth/
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The Guardian ReaderFACEBOOK MOBILE APPS
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GoodReadsFACEBOOK MOBILE APPS
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PinterestFACEBOOK MOBILE APPS
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Viral Mobile DistributionFACEBOOK MOBILE APPS
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Friend Invite RequestsFACEBOOK MOBILE APPS
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Wall PostsFACEBOOK MOBILE APPS
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BookmarkingFACEBOOK MOBILE APPS
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SearchFACEBOOK MOBILE APPS
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AgendaOVERVIEW
IntroductionSocial. Local. Mobile.
Facebook PlattformThe social network became a web platform.
Facebook Mobile AppsMobile becomes viral.
Outlook From platform to marketplace
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Facebook Mobile AdsOUTLOOK
Check: http://techcrunch.com/2011/12/13/mobile‐sponsored‐stories/ und http://venturebeat.com/2012/02/29/facebooks‐mobile‐ads/
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Facebook Mobile CreditsOUTLOOK
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Five Facts about Facebook CreditsOUTLOOK
1. Direct billing via carrier/provider
2. Not for iPhones – SORRY!
3. Facebook takes 30% share
4. Expect FB Credits beeing accepted at your retailer soon
5. Game Developers forced to FB Credits since Jul. 2011
Check:http://www.facebook.com/credits/http://techcrunch.com/2012/02/27/facebook‐mobile‐operator‐billing/http://www.excitingcommerce.de/2011/03/credits‐facebook‐macht‐dynamische‐angebotsanpassung‐mit‐api‐einfacher.html
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Facebook RevenueOUTLOOK
Check: http://www.splatf.com/2012/02/facebook‐revenue/
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More to readOUTLOOK
Facebook Mobile Platform & more:•http://www.facebookmobileweb.com/showcase/•https://www.facebook.com/mobile/•https://www.facebook.com/Facebookmobileplatform?sk=wall•https://developers.facebook.com/docs/guides/mobile/•„Winning in mobile with Facebook‘s social distribution“:https://www.facebook.com/photo.php?v=10150860431269622&set=vb.19292868552&type=2&theater•http://www.facebook.com/credits/•http://developers.facebook.com/docs/credits/
HTML5, Native Apps etc.:•http://www.html5rocks.com/en/mobile/nativedebate/•http://factore.ca/experiments/html5_vs_native/map.jpeg•http://internationaldigitalmarketing.com/2012/02/14/mobile‐marketing‐trends‐forget‐app‐store‐and‐invest‐in‐html5‐app/
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Visit and follow us:
www.snipclip.com
facebook.com/snipclipcom
twitter.com/snipclip
Visit and follow us:
www.snipclip.com
facebook.com/snipclipcom
twitter.com/snipclip
… on Facebook and with SnipClip!GET STARTED
Your contact:
Martin Szugat+49 (0)89 45 20 506‐11martin.szugat@snipclip.comhttp://www.facebook.com/martin.szugat
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