facebook 101 tutorial
Post on 16-May-2015
529 Views
Preview:
DESCRIPTION
TRANSCRIPT
FACEBOOK 101 Building your Page
This tutorial is in No way endorsed or associated with Facebook the company. This tutorial has been created by the Kenai Peninsula Tourism Marketing Council as an educational aid for the KPTMC Members.
TODAY! You will…
Learn how to…Build a Facebook
Fan Page
Learn how to…Become Familiar with your Fan Page
Learn how to…Navigate to your Fan Page’s administrative control content
Get the Checklist!Facebook’s Marketing Boot Camp Week 1 Checklist
FACEBOOK 101 Building your Fan Page
Lets get started!
FACEBOOK 101 http://www.facebook.com/pages/create.php
Visit http://www.facebook.com/pages/create.php
and Select your page
type
FACEBOOK 101 Select your Industry
•Select your Category
Tip: If you can not locate the correct Category, try testing out the other page types.
•Fill in the fields for your fan pages information
Tip: Spelling and Grammar count here
FACEBOOK 101 Upload your Brand Logo
•Upload your brand’s Image.
Tip: Logo’s with colors that compliment your Timeline’s Cover work best for retaining visitors, (Facebook Cover will be explained in further detail later).
•Logo Dimensions are 180 pixels by 180 pixels.
Tip: If you do not have access to photo editing programs or an image, you can always visit your website and save your logo to your desktop for uploading.
FACEBOOK 101 About your Fan Page
When filling out your “About information”,
Mission statements work great for the Basic Information
field.
If you have a Twitter handle, blog, website,
Yelp, Travel advisory or other rating
networks, you can encourage fan’s to easily navigate to
them by adding them to your about section.
FACEBOOK 101 Setting your Pages URL
Facebook has given you the ability to
name your page from the get-go. Your page
will no longer be assigned a
/#123987123 designation. Your
page will be unique!
Tip: While naming your page, be conscientious of
how this URL can be used. Do you want it on your
business cards, advertisements,
publications, etc…? Keep it short, simple and
correct.
FACEBOOK 101 Navigating to your Fan Page
Your Personal Facebook Page and your Facebook Fan Page need to be identified differently.Look at your Personal Page as your HOME. These are your personal views and personal perspectives.
Look at tour Fan Page as your BUSINESSES STORE front. You will not post as an “I” but as a “We” on behalf of your Fan Page.
You will also navigate to these locations and control them in a similar way. When posting on your fan page, you will navigate to your page and become your Fan Page, then post appropriately. When you are ready to post on your personal
page, you will navigate to your personal page and become your personal account.
FACEBOOK 101 Navigating to your Fan Page
Navigating to and from your Personal Page and Fan Page can be done by clicking the arrow in the top right hand corner.
You can also tell which account you are currently communicating with which is located next to the Home link.
FACEBOOK 101 Updating your Information
Update your Fan Page’s information by navigating
to the Edit Page drop down.
From here you will have the ability to edit many
components of your Facebook Fan Page.
FACEBOOK 101 Updating your Information
From the Your Settings tab, you can dictate
who your profile will display your posts as
and email notifications as based on who you
are administering as.
FACEBOOK 101 Updating your Information
From the Manage Permissions tab, you can
put your page in a state of construction until you have
finished the design by checking the
“Unpublish Page”.
You can restrict who views your Fan Page by Country
and Age.
You can also restrict posting to your Timeline,
the ability to send private messages and moderate
specific words and profanity.
This is also where you will go if you need to
permanently delete a page.
FACEBOOK 101 Updating your Information
From the Basic Information tab, you can change your
pages category and set it as “The Official Page” of your service, product, business
or cause.
FACEBOOK 101 Updating your Information
From the Profile Picture tab you can change your
Profile Picture.
FACEBOOK 101 Updating your Information
From the Featured tab you have the ability to feature a
page owner and/or other pages you have liked.
This may be applicable if you are the administrator
of several Fan Pages (Property Locations) or an
administrator is a Local Celebrity (we’re all a
celebrity!).
FACEBOOK 101 Updating your Information
From the Resources tab you can use Facebook’s
extensive resources library which covers EVERYTHING! You can link your Facebook
updates to your Twitter, design a website and blog social plug-in, navigate to the advertising page and
MORE!
FACEBOOK 101 Updating your Information
From the Admin Roles tab you can manage who will
administrate your Facebook Fan Page and
what their role is.
To add a new administrator, instruct them to Like your Fan
Page. You can then easily add them by typing in their
personal profile name.
FACEBOOK 101 Updating your Information
From the Apps tab you can manage the different kinds or outside installations you have associated with your
Fan Page.
How to use and get these third party applications will
be explained in the later series of these tutorials.
FACEBOOK 101 Updating your Information
The Mobile, Insights and Help tabs are self help tabs.
With the increased popularity of Smart Phones
and their prebuilt Social applications, mobile SMS is more-so targeting towards
text message updates.
Clicking the Insights tab will automatically direct you to
your pages insights.
The Help tab will automatically direct you to
Facebook’s Self-help Library.
FACEBOOK 101 Your Need-To-Know Buttons
Clicking the arrow in the top, right hand corner prompts you to switch
pages, advertise, log-out and help.
Clicking the Home link will redirect you to the
newsfeed.
Clicking on the pages name or on the icon next to the name will redirect you to
your pages wall.
Clicking on and type in the search bar to find friends
and pages.
FACEBOOK 101 Your Timeline Cover
Click Add a Cover to make an impression
on your visitors.
Dimensions for creating a Timeline
Cover are 851 Pixels by 312
Pixels.
FACEBOOK 101 Giving Permission
WAIT! That’s not a virus!Don’t be afraid when prompted to switch users from your Fan Page to your
Personal Profile. The site or application is simply identifying you as an individual.
FACEBOOK 101 Week 1 Checklist
Start putting Social Media to work for you! Download the Check List:
http://ads.ak.facebook.com/ads/FacebookAds/Bootcamp_Week1_Checklist_2.pdf
top related